Lateral reaches new subscriber milestone – 5,500 Subscriber
Lateral Corporation Market Update:
Lateral reaches new subscriber milestone – 5,500 Subscribers
Auckland, New Zealand, 13
th
January 2016
Subscriber Growth continues to increase. ACMR increased 800% in 6 months.
Lateral Corporation is pleased to announce it has passed the 5,500 subscriber mark.
Roger Grice, CEO of Lateral Corporation, reports “Virtually all the company’s revenue is
now derived from overseas activities, where markets are large and receptive to our
business model. The average monthly gross charge per new customer is over NZD23
per month. Growth in our international business has been dramatic showing an increase
in Annualized Committed Monthly Revenue (ACMR) of 800% in the last six months.”
“Growth is resulting from greater interest and support from the global digital marketing
industry in our key overseas markets. We're visiting one of the world's largest digital
marketing conferences in the USA next week to present our platform to existing and
new digital marketing partners. Interest from this community has been huge and we're
hopeful it will convert into even greater growth this year.”
About Lateral Corporation
Lateral is a pioneer in mobile payments, mobile marketing and advertising, and distribution
of user-pays mobile digital products and services. It has a long history of sales in multiple
markets worldwide.
About Viaduct:
Viaduct, an ecommerce platform built by Lateral provides a new path to market for mobile
content, applications and services. In future, Apple and Google Application stores will not
be the only place for users to buy content. Viaduct is part of this new channel to market.
About Direct Carrier Billing: DCB
Lateral is a pioneer in marketing goods and services using Direct Carrier Billing (DCB), where
the products are charged directly to the customer’s phone account or pre-pay balance via a
secure connection to the mobile phone companies billing system. Considered the most
effective digital payment method available today, DCB is expected to grow rapidly to a
market size of USD24 billion, by 2019 (Ovum Research). Lateral is one of a small number of
companies working successfully with this challenging technology.
For further information contact:
Roger Grice, CEO:
Office: +64 9 522 3334
Mobile: +64 21 749 646
Email: roger.grice@lateralcorp.com
Dene Biddlecombe, Chairman:
Office: +64 9 522 3334
Mobile: +64 027 230 0166
Email: dene.biddlecombe@lateralcorp.com
Data sourced from publicly available filings. Our datasets may not be complete. Automated analysis can produce errors. If you believe any data on this page is incorrect, please contact us at hello@nzxplorer.co.nz. For informational purposes only. Not investment advice.
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