VGL – Movio appoints Craig Jones Chief Commercial Officer

____________________________________________________________________________________________
Vista Group International Ltd, L3, 60 Khyber Pass Road, Newton, PO Box 8279, Symonds St, Auckland 1150, NZ



MARKET ANNOUNCEMENT
24 March 2017, Vista Group International Ltd, Auckland, New Zealand


MOVIO APPOINTS CRAIG JONES AS CHIEF COMMERCIAL OFFICER

Movio Limited (“Movio”), a 100% owned subsidiary of Vista Group International Limited and
the global leader in marketing data analytics for the film industry, has appointed Craig Jones
as Chief Commercial Officer. The role will report to the Movio Chief Executive, Will Palmer.

Craig, who joins Movio after a decade at Vodafone, will divide his time between the company’s
Auckland headquarters and Los Angeles office. He will be responsible for continuing the
successful execution of Movio’s global business strategy for Movio Media. Opening new
avenues for Movio to generate incremental profit for Movio and Movio’s cinema exhibition
partners from their moviegoer data, is among his highest priorities.

Movio is revolutionising the way the film industry interacts with moviegoers. Building upon the
success of Movio Cinema, the company’s flagship product for cinema exhibitors, Movio Media
has been changing the way film studios and distributors can obtain comprehensive market
data on the demographics, ethnicity and behaviour of domestic moviegoers, crucial audience
insights and then create innovative campaign solutions. The global rollout of Movio Media will
begin this year and will drive the company’s ambitious growth targets over the next five years.

Craig spent 10 years at Vodafone, one of the world’s largest telecommunications companies,
with operations in 26 countries and over 470m mobile customers. He held a series of senior
national and global sales, and executive leadership roles in New Zealand and India. While
based in India, he led global sales for one of Vodafone's largest international clients,
significantly increasing market share in India, UK and Europe, while opening up new market
opportunities in Africa and Asia Pacific. Most recently, Craig led a multi-million dollar, multi-
year business transformation program for Vodafone New Zealand – the country’s largest
mobile telecommunications company with revenues in excess of USD1.5 billion.

“Movio Media is now well established in the US and poised for global expansion,” said
Will Palmer. “Craig’s experience leading commercial strategies for technology companies
and large international corporations makes him perfectly suited to head the growth of our
game-changing film industry solution.”

“Movio is one of the most impressive companies in the global film sector today... I’m excited
about leading what is a significant market opportunity for Movio” said Mr Jones.

Brian Cadzow, Director Commercial and Legal
Vista Group International Ltd
Contact: +64 9 984 4570

---

MOVIO  APPOINTS  CRAIG  JONES  AS  CHIEF  COMMERCIAL  OFFICER  
Global  Leader  in  Marketing  Data  Analytics  for  Film  Industry  Picks  Corporate  Veteran  from  
Vodafone  to  Lead  Movio  Media’s  Global  Growth  Strategy    
Auckland,  NZ  and  Los  Angeles,  CA;  March  24,  2017  –  Movio,  the  
global  leader  in  marketing  data  analytics  for  the  film  industry,  has  
appointed  Craig  Jones  as  Chief  Commercial  Officer  of  the  company.      
 
Jones,  who  joins  Movio  after  a  decade  at  Vodafone,  will  divide  his  
time  between  the  company’s  Auckland  headquarters  and  Los  Angeles  
offices.    He  will  be  responsible  for  continuing  the  successful  
conception  and  execution  of  Movio’s  global  business  strategy  for  
Movio  Media.    Opening  new  avenues  for  Movio  to  generate  
incremental  profit  for  Movio  and  Movio’s  cinema  exhibition  partners  
from  their  moviegoer  data,  is  among  his  highest  priorities.    The  
appointment,  effective  immediately,  was  announced  today  by  Will  Palmer,  Co-­‐Founder  and  Chief  
Executive,  to  whom  Mr.  Jones  will  report.      
 
Movio  is  revolutionizing  the  way  the  film  industry  interacts  with  moviegoers.  Building  upon  the  success  
of  Movio  Cinema,  the  company’s  flagship  product  for  cinema  exhibitors,  Movio  Media  has  been  a  game  
changer  for  US  film  studios  and  distributors,  providing  comprehensive  market  data  on  the  
demographics,  ethnicity  and  behavior  of  domestic  moviegoers,  crucial  audience  insights  and  innovative  
campaign  solutions.      Movio  Media  has  over  14  million  US  active  moviegoers  profiled  from  33%  of  North  
American  screens  of  the  Large  Cinema  Circuit.    The  success  of  the  solution  in  the  US  market  has  led  to  
demand  from  Movio’s  international  clients.    The  global  rollout  of  Movio  Media  will  begin  this  year  and  
will  drive  the  company’s  ambitious  growth  target  over  the  next  five  years.      
 
Jones  spent  10  years  at  Vodafone,  one  of  the  world’s  largest  telecommunications  companies,  with  
operations  in  26  countries  and  over  470m  mobile  customers.    He  held  a  series  of  senior  national  and  
global  sales,  and  executive  leadership  roles  in  New  Zealand  and  India.    While  based  in  India,  he  led  
global  sales  for  one  of  Vodafone's  largest  international  clients,  significantly  increasing  market  share  in  
India,  UK  and  Europe,  while  opening  up  new  market  opportunities  in  Africa  and  Asia  Pacific.    Most  
recently,  Jones  led  a  multi-­‐million  dollar,  multi-­‐year  business  transformation  program  for  Vodafone  New  
Zealand  –  the  country’s  largest  mobile  telecommunications  company  with  revenues  in  excess  of  USD  1.5  
billion.      
 
“Movio  Media  is  now  well  established  in  the  US  and  poised  for  global  expansion,”  said  Will  Palmer.    
“Craig’s  experience  leading  commercial  strategies  for  technology  companies  and  large  international  
corporations  makes  him  perfectly  suited  to  head  the  growth  of  our  game-­‐changing  film  industry  media  
solution.”      
 

“Movio  is  one  of  the  most  impressive  companies  in  the  global  film  sector  today”  said  Jones.  “Movio  
Media  has  the  potential  to  transform  not  only  the  movie  business,  but  also  the  wider  marketing  and  
advertising  industry  –  and  I’m  excited  about  leading  what  is  a  significant  global  opportunity  for  Movio  ”  
 
A  closer  look  at  Movio  Media:        
 
Movio  Research:  
•  The  largest  movie  market  research  database  of  U.S.  moviegoers,  normalized  to  reflect  industry  
standard  benchmarks.      
•  Data  provided  via  an  intuitive  web  portal,  updated  in  near  real  time.  
•  Presents  detailed  demographic,  ethnic,  behavioral,  film  viewership  history  and  transactional  
profiles  and  insights  for  target  groups.  
•  Reveals  true  audience  profiles  for  all  movies  as  soon  as  tickets  go  on  sale,  and  shows  how  an  
audience  evolves  for  films  now  showing  or  historical  titles.  
•  Incorporates  Movio’s  proprietary  Similarity  Algorithm  to  identify  best  fit  ‘comp’  audiences.  
 
Movio  Engage:  
•  Executes  campaigns  to  a  target  audience  to  drive  awareness  and  motivate  actions  with  pinpoint  
precision  and  maximum  cost  effectiveness.  
•  Measures  incremental  revenue  from  actual  transactional  responses  against  control  groups  in  
addition  to  standard  delivery  metrics.  
•  Solicits  opinions  via  pre  and  post  release  audience  research  surveys,  combining  feedback  with  
demographic  and  transactional  profiles.    
 
About  Movio  
Movio  is  the  global  leader  in  marketing  data  analytics  and  campaign  management  software  for  cinema  
exhibitors,  film  distributors  and  studios  around  the  world.  A  company  of  Vista  Group  International  Ltd  
(NZX  &  ASX:  VGL),  Movio  is  revolutionizing  the  way  the  film  industry  interacts  with  moviegoers.  The  
company  maintains  real-­‐time,  authoritative  data  on  customer  transactions  for  many  of  the  world’s  
biggest  cinema  chains  and  captures  the  behavior  of  millions  of  active  moviegoers  worldwide.  Movio  
operates  in  North  America,  Latin  America,  Europe,  Middle  East,  Africa,  Australia,  New  Zealand,  China,  
and  South  East  Asia.  Movio  was  named  winner  of  the  "Innovative  Software  Product"  award  at  the  2016  
annual  New  Zealand  Hi-­‐Tech  Awards.  
Movio  Cinema,  Movio’s  flagship  product,  holds  comprehensive  marketing  data  covering  53  percent  of  
cinema  screens  of  the  Large  Cinema  Circuit  in  North  America  and  29  percent  globally  accounting  for  37+  
million  active  moviegoers.  
Movio  Media  has  been  a  game  changer  for  every  major  American  film  studio  and  distributor,  providing  
comprehensive  market  data  on  the  demographics,  ethnicity  and  behavior  of  moviegoers,  crucial  
audience  insights  and  innovative  campaign  solutions.  The  Movio  Media  technology  offers  the  most  
powerful  and  most  accurate  near  real-­‐time  film  market  research  platform  in  the  United  States.    
Website:  www.movio.co    
Twitter:  @MovioHQ  
LinkedIn:  www.linkedin.com/company/movio  
 
Press  Contacts:    
Maggie  Begley/MBC  
Maggie@mbcprinc.com,  310.390.0101    
 
Auckland,  NZ:  Christelle  Blanchet/Christelle@movio.co