Spark NZ Shareholder Newsletter

Dear Shareholder
It’s been another dynamic six
months since the most recent
Shareholder Newsletter in
September last year.
The earthquakes near Kaikoura on the
South Island’s east coast in November
2016 saw Spark contribute significant
resources to disaster response efforts.
Hundreds of Spark people worked
around the clock and collaborated with industry partners including
Chorus and Vodafone to help impacted customers and businesses
get back online as quickly as possible and restore network diversity
to the South Island. In these times, the industry puts aside competitive
differences to work together in New Zealand’s best interests – and
Spark was proud to be part of that joint effort.
On February 16 this year we announced our half-year results (six
months to 31 December 2016) to the market and to our investors.
To sum it up; our financial results were broadly on-plan, despite a
tough market and operating environment. The revenue side was
a big plus. Total operating revenues increased by $70 million, or
4.1%, to $1,793 million, with particularly good revenue growth in
mobile and IT services. While we’ve been making great progress
on improving customer service experiences for consumers and
business, this has come at an increased cost in terms of the extra
resources needed to address it, contributing to our total operating
expenses for the half-year going up 4.3% $1,320 million.
Earnings before interest, income tax, depreciation and amortisation
(EBITDA) increased $16 million, or 3.5%, to $471 million – but it’s
worth noting this included a full six months earnings from the CCL
Group (acquired in December 2015) and an earlier than expected
dividend from Southern Cross.
In Home, Mobile & Business we saw a significant improvement in
customer service levels through investment in staff and improved
systems and processes. We also had a successful launch of
Wireless Broadband, which was already at 40k connections as at
31 December 2016 against a full year target of 50k by 30 June
2017, while the launch of upgraded mobile and broadband plans
and bundling of Lightbox into pay-monthly is driving upsell and
revenue growth.
In Spark Digital, we’ve had a substantial number of new business
wins in platform IT and cloud, with telecommunications-as-a-
service adoption increasing rapidly. We’ve completed some
complex customer transitions including NZ Racing Board and
Contact Energy, and we’ve focused on driving efficiency in our IT
service delivery, and reducing churn in mobile.
Our Connect team has continued to invest in our 4G mobile
network and Wireless Broadband, including Single Radio Access
Network (SRAN), mobile core and the deployment of 2300 MHz
spectrum; and we now have 4G coverage for more than 93% of the
population. This team was at the centre of the rapid coordinated
response to the Kaikoura earthquake, including increasing the
network resilience for the South Island.
Our Platforms team have hit the ground running on the critical
challenge of driving an accelerated digitisation and customer
experience transformation strategy. As part of this they have
already established processes to improve end-to-end customer
journeys, including for Wireless Broadband and fibre, which is
helping to drive customer satisfaction improvements.
The Ventures & Wholesale team has continued to shift to its next
phase, which will mean a more equal weighting between acquire,
partner or build activities rather than having a bias towards building
new businesses ourselves. Data analyst business Qrious has been
going very well, with growth in revenues and earnings underpinned
by targeted business acquisition and the launch of new products.
Some shareholders may have observed that I have adopted a
public position over the last couple of years on the importance of all
companies who benefit financially from operating in New Zealand
also contributing their fair share towards the tax base that pays for
hospitals, schools, transport, welfare and other vital public services.
Continued over
Shareholder
Update
A p r i l 2 017

02
In late February this year the Commerce Commission declined
to give clearance to the proposed merger between Sky TV
and Vodafone. Sky TV and Vodafone have filed appeals within
the statutory time period for an appeal while they wait for the
release of the Commerce Commission’s reasons for its decision
and have the opportunity to assess these.
While a lot has been written and said about this decision, we firmly
believe it was the right one for kiwi consumers. The paucity of options
today for how New Zealand sports fans can access ‘must-watch’
premium sports – such as the All Blacks – meant it was simply not in
the best interests of consumers to allow the merger to proceed.
Increasingly, viewers now want to be able to watch their favourite
sports wherever and whenever they want, be it on the TV, laptop
or mobile. Viewers have already been voting with their wallets
away from out-dated content bundle models that force them to
pay for unwanted content, set-top boxes or service providers.
The lack of a meaningful wholesale market today for Sky’s
sports content means Spark and other mobile and broadband
providers have been held back from offering our customers new
ways to watch sports that are already the norm elsewhere in the
world. Such a wholesale market would not have developed had
the merger gone ahead, but we believe it will and must develop
now. Spark would welcome the opportunity to bundle modern,
on-demand versions of Sky’s core sporting content with our
broadband and mobile packages, if Sky is willing to create a
vibrant wholesale market for its content.
The need for the market to be able to deliver better choice for sports
fans will only grow. The Commerce Commission’s decision recognises
the sports content market in New Zealand needs to catch up with
consumer reality, as it has in many other markets around the world.
Increasingly, New Zealand consumers are demanding greater choice
and flexibility as to how they access must-watch sports.
Commerce Commission
pulls plug on Sky/Voda
Bringing Xtra back home
Spark has nearly finished the migration of the Xtra email service away
from Yahoo back home to New Zealand owned email provider, SMX.
It’s been a challenging and complex migration which we know has
impacted some customers. The phase during which we asked for Xtra
customers’ permission to move their Xtra email service completed
in November. Since then, Spark developed and tested the migration
approach, and kicked off the process of migrating customer email
accounts across to the SMX platform in February. As at late March, the
migration of active customers is nearing completion.
A significant amount of work went on behind the scenes to prepare for
this migration. Spark has had a team dedicated to the migration, with at
times up to 100 people, working on the project, including a customer
services team of email migration specialists.
We know that some of our Xtra customers have had a trying time during
this process, and we’d like to apologise to those who haven’t been able
to access their email at times and thank them for their patience while the
work was done.
We’re confident that the short-term pain and inconvenience will be
well worth it – bringing Xtra email home to New Zealand. When the
migration is fully completed, we’ll have achieved our objective of
transforming Xtra into a world-class email service, protected by world-
class security and hosted and managed right here in New Zealand.
If Xtra customers have any questions around the migration process,
they can find more information here: spark.co.nz/email.
This position has been founded on some important principles.
While it is important businesses are profitable so they can reinvest,
they are also part of the social contract. We all have a role to play
in helping New Zealand succeed. The health of our tax base might
not be everybody’s favourite topic, but this matters – it impacts all
of us in the long term. That’s why I’ve spoken out about this issue,
and why I was pleased to see in March that the Government is
proposing a wide range of measures to address the issue.
In a relentlessly globalising and digitising world, the question is
how to adapt to it to ensure New Zealand’s future success. We have
to be in charge of our own destiny and avoid becoming an ‘off-
ramp’ of an international digital super-highway. And increasingly,
technology offers possibilities to help build a better future.
Companies like Spark will have a huge role to play. Key to our role
will be how much we can continue to improve our digital customer
service options, and simplify our products and processes. The rapid
rise of digital-first and digital-only businesses such as Uber, Airbnb
and many others only reinforces how many people now prefer to
be able to manage their own services online or via an app.
We’re confident we can collectively rise to the challenge and
continue to deliver for our customers, for you, our shareholders,
and for New Zealand.
Simon Moutter
Managing Director

After a huge beta trial featuring over 6,300 testers, the next
generation Spark Mobile App was launched publicly at the end
of February and is available to download.
The new app brings huge improvements in customer experience,
and makes digital self-service much easier. It gives both mobile
and broadband customers the ability to manage their accounts,
see their usage and buy extras.
While new features are always important, one of the main goals
is to focus on improving the ease-of-use because that drives
the improved customer experience. Now that it’s launched, we
will have a strong focus on continually improving the app – we
have a great new foundation to build the tools and services our
customers want to see and use, and it’s our job to make sure we’re
listening to feedback and developing the app in line with that.
How to get the new app
• Visit either the App Store or Play Store, search Spark NZ and
download. If you already had the Spark App, you’ll be able to
complete an update from the appropriate store.
• If you were on our Beta trial, iOS users can delete the Beta
version app and complete the update on the old app as above.
• Make sure your friends and family are updating their apps too!
Spark set to be
part of unforgettable
arena experiences
Later this month Spark will become the new naming rights, brand and
technology partner for New Zealand’s biggest multi-purpose entertainment
venue, currently known as Vector Arena.
We’re incredibly excited about this partnership and the platform it will
give us to deliver some truly amazing and unforgettable experiences to
New Zealanders.
Customers, young and old, tell us music is a huge part of their lives, that’s
why it makes so much sense for us to partner with a venue that attracts
some of the world’s most talented artists and entertainers, bringing our
customers closer to the music they love.
Spark has developed strong ties to the music scene in the last two-years,
extending its partnership with music streaming giant Spotify, and with the
world’s leading live entertainment group Live Nation which gives customers
pre-sale access to concerts and best seats in the house tickets through its
Spark Thanks programme.
Spark will officially take over as the naming rights, brand and
technology partner of the venue on 19 April, 2017, and will start to
change the name of the venue over the next few months.
03
Take the new Spark
App for a run...
Spark terms and conditions apply.
Please note, some of the app features
may use mobile data. Android,
Google Play, and the Google Play
logo are trademarks of Google
Inc. Apple and the Apple logo are
trademarks of Apple Inc., registered
in the U.S. and other countries. App
Store is a service mark of Apple Inc.

Spark partners with Netflix
In February this year, Spark and Netflix, the global internet television
network, announced an exclusive partnership that gives Spark
broadband customers a subscription to Netflix’s Standard plan for
one year when they sign up to a 24 month Unlimited Data Spark
broadband plan. This is the first time that Netflix has been bundled
with broadband in New Zealand.
Long gone are the days when New Zealanders had no choice in
the way they watched TV and video. Many households now use a
combination of entertainment services such as Netflix and Lightbox
to access all the hit shows and movies that they love. Reflecting this,
Netflix will sit alongside Spark’s current Lightbox offer.
In combination, these highly desirable content streaming services
mean you get an incredible entertainment package bundled with your
Spark broadband. By bringing Netflix and Lightbox under the same
roof, we make it easier for our customers to access the content they
want to watch, when they want to watch it.
We know that our customers love Netflix and Lightbox. We’ve just
announced that Lightbox is now approaching 250k subscribers and
we already see the popularity of Netflix in New Zealand – around a
third of the data over our broadband network on an average evening
is customers streaming Netflix and Lightbox.
Spark customers who take up a 24 month unlimited broadband plan
now have access to another huge content library, with thousands of
hours of TV and movies.
Electronic Shareholder
Communications
Spark New Zealand shareholders can choose to receive all
communications electronically. This makes it more efficient
and convenient for you, plus it reduces environmental
impact and cost.
You can select how you receive communications from Spark
New Zealand by visiting the Link Market Services website.
NZ registered holders:
linkmarketservices.co.nz please select “Investor Login”
on the top right hand side of the page. Please select
“Spark New Zealand Limited” from the issuer drop down box.
You will need your CSN/holder number and FIN to complete
the investor validation process.
AU registered holders:
Go to linkmarketservices.com.au please select “Investor
and Employee Login” on the top right hand side of the
page. Please select “Spark New Zealand Limited” from the
issuer drop down box. You will need your holder number
(SRN or HIN) and postcode to complete the investor
validation process.
To find out more about Spark products and services,
visit spark.co.nz or visit your nearest store.
We welcome any feedback, which you can provide
via email to investor-info@spark.co.nz
SPA3015_A4_04/17
04
Netflix ‘Standard’ plan only. Netflix terms apply, and ‘first month free’ not available with this offer. Ends 22.02.18. BYO compatible device. Spark terms, charges & exit fees apply. Broadband not everywhere. See
spark.co.nz/broadbandoffer. Netflix offer expires February 22, 2018. Valid for 12 months of Netflix service on the NZ$14.99 (a month) “Two Screens at a Time Streaming Plan” (total value NZ$179.88). BYO compatible device.
Netflix terms apply. Spark terms, charges & exit fees apply. Broadband not everywhere. See spark.co.nz/broadbandoffer. House of Cards © 2016 MRC II Distribution Company L.P. All Rights Reserved.
Watch now.
With our 24 month unlimited
broadband plans.
GET
ON US
FOR A YEAR
NETFLIX
ASK US TO FIND OUT MORE
SPA2910 14B Home 1 28 Feb A1 FA3.indd 120/02/17 11:52 AM
New Christchurch premises
Spark announced in March it will be returning to the heart of Christchurch’s
CBD in a new high-profile office to be built in Cathedral Square.
Spark currently has more than 650 staff spread across four different
locations, and has recently signed a contract as anchor tenant in
a striking new building which will allow Spark to move most of its
operations back into the heart of the city.
A purpose-built, four-level facility at 2 Cathedral Square will allow
Spark to eventually operate a two-site strategy in Christchurch and
relocate around 450 of its people into the new site in 2019.
The landmark location was chosen based on its proximity to the
CBD and key amenities and was the site of the old BNZ building.
It’s on the edge of the retail precinct and across the square from
the Christchurch City Council’s new Knowledge Centre where
Spark is supporting the development of a ‘Spark Lab’ through the
Christchurch City Foundation.
The Christchurch development is an important step for Spark’s
people and highlights the company’s commitment to rejuvenating
the Christchurch CBD.
This is in addition to the support by Spark as a cornerstone partner of the
new Christchurch City Foundation. The Foundation is being established
to foster and promote philanthropy and will actively collect, manage and
distribute money for the betterment of Christchurch communities through
endowments, corporate partnerships and other gifting programmes.
Spark has a long history in Christchurch, and we are excited to play our
part in the CBD regeneration. It will be a 5 star Green Star accredited by
design and have a NABERS NZ 4.5 star energy efficiency rating.
The building is expected to be ready to occupy around the end of July 2019.