Cooks presents at Allegra European Coffee Symposium

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BUILDING A GLOBAL, ARTISAN STYLE,
5
TH
WAVE, RESPONSIBLE COFFEE BRAND
Who are Cooks Global
Foods?
How do we deal with
different cultures?
What are the core
values?
How are we building a
5
th
wave business?

LISTED ON THE NEW ZEALAND
STOCK EXCHANGE
DIRECTORS, FRANCHISEES &
MANAGEMENT HOLD APPROX
80% OF SHARES – ALIGNED
INTERESTS
>600 SHAREHOLDERS
MARKET CAPITALISATION
€25M
ACQUIRED ESQUIRES IN
OCTOBER 2013

ESQUIRES WAS FOUNDED IN
CANADA IN 1993
THE EVOLUTION
OF ESQUIRES
LOGO
123 Esquires coffee
houses today with
94 under CGF
All markets and
cafes at different
stages on the
journey
Building an ethical
& responsible
chain using artisan
& independent
values – localised to
community

3
3
11
94
34
23
20
ESQUIRES
TODAY
TOTAL STORE
NUMBERS
Pending - Portugal, Pakistan & USA
-
40

-
20

0
20
40
60
80
100
120
Apr
-
14

Opened
Closed
Nov
-
17

Store Growth
China
Ireland
UK
Canada
Middle East
Indonesia

IRELAND
CHINA
CANADA
UK
INDONESIA
MIDDLE EAST
30.6%
10.7%
1.8%
37.2%
0.3%
19.4%
KUWAIT
SAUDI
ARABIA
BAHRAIN
SYRIA
UAE
32.4%
35.0%
15.8%
12.1%
4.7%
ESQUIRES
STORE REVENUE
Breakdown H1 FY18

ESQUIRES BRAND
REFLECTS NEW ZEALAND AND ITS COFFEE CULTURE
ENVIRONMENTALLY
RESPONSIBLE
ARTISAN VALUESHONEST FOOD, HEALTHY
OPTIONS
RESPONSIBLY SOURCED
COFFEE
LOCAL COMMUNITY
FOCUSED

BUILDING A GLOBAL,
ARTISAN STYLE,
RESPONSIBLE
COFFEE BRAND.
A PASSION FOR A HEALTHIER PLANET
WITH HEALTHIER PEOPLE.
RESPONSIBLE COFFEE, RESPONSIBLE
CULTURE.
A LOVE FOR COFFEE, FOOD AND PEOPLE.
KEEP IT EACH STORE UNIQUE AND PART OF
THE LOCAL HOOD
ALIGNED VALUES WITH OUR MILLENNIAL
CUSTOMER.

LOCALISATION
Ambleside
(Lake District)
Twickenham
Before
After
UK
- Rebranded in January this year
- Sales up >70%
- Contemporary design
- Enhanced food & Beverage offer
- New store
- Localisation - theme of rugby
adopted due to the close by
Twickenham stadium
Key trends
- Speciality Coffee development – SS up 6%
- Food growth – SS up 14%
Balham
- Rebranded Independent café
- Kept essence of local character

Mullingar
Carrick on Shannon
- Mall location
- Finalist in Ireland Retail Excellence
awards 2016, 2017
- Strong food offer
- Local store in Retail park
- Significant community engagement
- Strong food offer
LOCALISATIONIRELAND
Findlater house
(Dublin)
- O’Connell Street location
- High tourist trade
- More coffee focused
- Food 33%
Key trends
- Development of speciality coffee

Esquires in Tier 4
City - Weihai

(2 million population)
Rapidly growing
market with low
coffee consumption
LOCALISATIONCHINA
- Trend setting cafes such as S Engine
- Specialty Coffee
- Wide range of Single Origins
- 2 stores recently rebranded
- Organic not trusted
- Fairtrade not established
- NZ linkage used as key
differentiator
- NZ has high reputation for safe
food
- First store now reopened for
>4 months with sales up 76% v
last year
- Coffee still basic blends,
- food 20%
- Consumption per capita 6 cups
p.a.
Change being driven
from Super Cities –
especially Shanghai
S Engine
Weihai - Tongyi Road
Weihai - Dragon Mall
Key trends
- Speciality Coffee growth
- High use of social media

Each country at a
different stage
Rapidly growing
market
Dubai leading the
way & advanced
other markets
Most of Esquires
stores are mall
based
Special rules
for women &
families in Saudi
Arabia that have
significant design
implications
MIDDLE EAST
INDONESIA
- Evening is major sales time
- More than 50% of sales after 6pm
- Localisation of coffee (Arabic),
milk (Camel) and a regionally
adopted food offering
- Strong Specialty Coffee scene
- Local coffees popular
- Wide range of Single Origins
- Esquires has 3 stores in Jakarta
LOCALISATIONREST OF THE WORLD
Belpark
Bintaro
Flamingo Mall
Abu Dhabi Mall
Key trends
- Speciality Coffee growth
- Cold drink growth
- Food growth especially desserts in
Middle East (70% of Food sales)

RETAIL PRODUCT
All of our coffee is Climate Neutral, meaning we
neutralize our carbon footprint by planting trees in
some of the regions from which we source coffee;
and it’s all certified 100% Organic and Fairtrade

SUMMARY
THINK GLOBAL, ACT LOCAL
MARKETS HAVE DIFFERENT
CONSUMER REALITIES BUT VALUES
ARE SIMILAR
MARKETS & CAFES WILL
TRANSITION AT DIFFERENT TIMES
& SPEEDS
Focus on responsible & ethical principles
BUILDING TOWARD 5TH WAVE IS A
LONG JOURNEY, WE HAVE MADE A
START
Specialty coffee & modern healthy food

---

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NZAX RELEASE 24 November 2017

Cooks presents at Allegra European Coffee Symposium

Cooks Global Foods (NZX:CGF) today releases a presentation given at the prestigious 10th
Allegra European Coffee Symposium held in Warsaw.

The symposium brings together leading executives from across the coffee shop, food-to-go
and food service sector to share their unparalleled insights and visions.
Cooks Executive Chairman Keith Jackson gave his presentation ‘Building a global, artisan
style, 5th wave, responsible coffee brand’ alongside presentations from Starbucks President
and Chief Executive Adam Mularuk, Caffe Nero Co-Founder Paul Ettinger, Caroline Cromar
of Pret A Manger and Andrew Saunders of Harris & Hoole.
For further information:
Keith Jackson Richard Inder
Executive Chairman The Project
Tel: +64 9 304 0567 ext. 714. Tel +64 21 645 643

About Cooks Global Foods
Cooks Global Foods operates in world markets and is listed on the NZAX market operated by NZX
Limited in New Zealand under the code CGF. It owns the intellectual property and master franchising
rights to Esquires Coffee Houses worldwide excluding New Zealand and Australia. Cooks currently
operates or franchises Esquires Coffee in Canada, the United Kingdom, Ireland, Bahrain, Kuwait,
Saudi Arabia, UAE, Indonesia, and China. For more information visit: www.cooksglobalfoods.com