Snakk Media Preliminary FY18 Half Year Results

30 November 2017

Snakk Media Limited

This document covers Snakk Media Limited’s unaudited financial results for the first half year ended 30
September 2017.

(SNK): Snakk Media Limited
Results for announcement to the market
Reporting Period 6 months to 30 September 2017
Previous Reporting Period 6 months to 30 September 2016

Unaudited
Sep-17
$NZ
Percentage
Change
Unaudited
Sep-16
$NZ
Revenue from ordinary activities $5,330,677 13.3% $4,706,095
Loss from activities after tax attributable to shareholders ($616,798) (67.1%) ($1,872,496)
Net loss attributable to shareholders ($626,536) (66.8%) ($1,889,783)

Interim Dividend

Amount per security

Imputed amount
per security

No interim dividend has been declared for this
reporting period.
$0.00

$0.00

SNK has no dividend reinvestment plan currently in operation.

Record Date N/A
Dividend Payment Date N/A

Comments:

Half Year Results Commentary

AUCKLAND, New Zealand, 30 November 2017 – Today mobile advertising technology company Snakk
Media Ltd., (NXT: SNK) announced its unaudited results for the six months ended 30 September 2017.
Revenue was $5,330,677, representing year-on-year growth of 13.27%. Cash in bank at the end of
September 2017 was $0.5m.

Year-on-year the net loss after tax for the six months ended 30 September 2017 decreased from -$1.87m
to -$0.6m.

The increase in revenue is primarily as a result of self-service product that was introduced October 2016.
Self-service accounted for $935k of revenue in the six months to 30 September 2017. Australia and New
Zealand managed services revenue was approximately the same whilst Southeast Asia managed
services revenue was lower. Snakk is currently concentrating only on the Australian and New Zealand
markets for managed services and all markets with self-service.

Expenses have been reduced by approximately $1.2m (24.5%) as a result of successfully implementing
a re-structure in Q1 the full benefits of which started to be realized from June 2017. Operating expenses
continue to be tightly managed whilst ensuring our customer facing and service delivery capabilities are
maintained.

Snakk’s core business is the provision of highly targeted geo and audience based managed service in-
app advertising supported by mobile creative on the Snakk Media Audience and other platforms. The
data analytics capability that Snakk has developed supports the managed services product range. Snakk
also provides a programmatic geo mobile self-service platform for customers who wish to manage their
own advertising campaigns on UberMedia via Snakk. This self-service offering complements Snakk’s
managed service offering.

The mobile advertising market is highly competitive and volatile. Increasingly shorter sales cycles lead
to revenue fluctuations and uncertainty. The supply side is dominated by a handful of major global
companies and is subject to structural change. Snakk competes against the major global companies by
focusing on differentiated niche products and services - although there are competitors offering similar
products and services – and by expanding its distribution channels.

As announced on 30 June 2017 Snakk appointed an advisory firm to help identify and consider strategic
capital options. Snakk continues to explore capital and structural options with the assistance of the
advisor.

Snakk’s level of working capital remains relatively low. Snakk’s management and board closely monitor
and manage its working capital and associated cash flow.

Snakk’s primary technology partner is UberMedia. The UberMedia platform that powers the majority of
Snakk’s revenue is a leading edge advertising technology and positions Snakk well to continue providing
differentiated in-app products and services. One of the most trusted mobile authorities, UberMedia
continues to work closely with Snakk as UberMedia’s supplier in the region.