Cavalier Bremworth Launches Rug Offering

MARKET RELEASE
5 April 208
Cavalier Bremworth launches rug offering
Cavalier Bremworth is hemming up its high quality New Zealand made carpet to take on the popular
rug market.
New Zealand’s most trusted carpet brand* has today made its premium ranges, beautiful wools and
the plushest of synthetics, available for purchase online at cavbrem.co.nz and at participating
flooring retailers, as custom-sized rugs.
Cavalier Corporation CEO Paul Alston says rugs are a logical and positive step for the business.
“At Cavalier we genuinely believe our carpets are some of the best in the world, our staff in our
factories who felt and spin our woollen yarn, or tuft it into carpet, they know this because they
control that quality every day. So it makes logical sense for us to take that beautiful product we
make and offer it to customers in rug form.”
Alston says rugs are also what customers have been asking for.
“We receive weekly enquiries about making, particularly our high end wool ranges, into rugs, so
we’ve decided to make it easy for people. Pick a product, pick a colour, customise your size, and
your rug arrives within a few weeks - it’s that simple.”
Cavalier Bremworth Group Marketing Manager Rochelle Flint says that while hard flooring has
become increasingly popular in living areas it’s left a ‘little naked’ without a good quality rug.
“From a design point of view beautiful rugs are used to define a space, they also act as great sound
absorbers where hard surfaces dominate, and let’s not forget they feel great underfoot or as a
child’s go to spot.”
ENDS
*Voted Reader’s Digest Most Trusted Carpet Brand four years running.
For further information please contact:
Paul Alston
Chief Executive Officer
palston@cavbrem.co.nz
+64 21 918 033