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Cancer Marketing Expert joins TruScreen Board

Director Appointment1 June 2018TRUIndustrials

NZX and Media Release 1 June 2018
NZX Limited

WELLINGTON


Cancer Marketing Expert joins TruScreen Board


Cervical cancer technology company, TruScreen Ltd (NZAX, TRU), is pleased to announce the

appointment of Marie Ficarra as an independent director on the TruScreen board.


Ms Ficarra has a detailed knowledge of cervical cancer and various cancer screening options

having specialised in the sales and marketing of medical products and diagnostics primarily

associated with cervical cancer. Her background in government provides an insight into

health regulatory processes including the introduction of new cancer screening techniques.


Ms Ficarra has had a highly successful corporate health career having served senior

corporate roles with Hoechst Australia, Behring Medical Diagnostics and as General

Manager of Cytyc Australia and New Zealand. During her time at Cytyc Ms Ficarra was

responsible for the introduction of the Thin Prep Pap Test and generated consistently high

rates of sales growth. In addition, Ms Ficarra has held a senior advisory role to Merck Sharp

and Dome (Australia) for the introduction and reimbursement of the cervical cancer vaccine

program and served on NSW Parliamentary Committees into Health and Medical Research.


Chairman of TruScreen, Mr Robert Hunter, commented: “Ms Ficarra, who has been strongly

endorsed by our Medical Advisory Committee, is the perfect fit for TruScreen as she has

extensive knowledge regarding all aspects of cervical cancer, in particular the sales and

marketing of cancer screening techniques. She is a natural saleswoman with enormous drive

and enthusiasm and has the highest level of political, government and corporate health

connections worldwide. She will be a major asset to our company as TruScreen enters the

full-scale commercialisation of its unique real-time cancer detection device”


Ms Ficarra is ordinarily a resident of Australia and has been appointed by the current

TruScreen directors, as permitted under TruScreen’s constitution. She will hold office until

TruScreen’s 2018 Annual Meeting at which time she will offer herself for re-election by

shareholders.



ENDS

For more information visit www.TruScreen.com or contact:

Martin Dillon

TruScreen Chief Executive Officer

Email: martindillon@TruScreen.com

Media Liaison

Jackie Ellis

Email: jackie@ellisandco.co.nz

Phone: +64 27 246 2505


About TruScreen:

TruScreen’s real time cervical cancer technology

utilises a digital wand which is placed on the

surface of the cervix to measure electrical and

optical signals from the surrounding tissue. A

sophisticated proprietary algorithm framework

distinguishes between normal and abnormal

(cancerous and precancerous) tissue to identify

precancerous change, or cervical intraepithelial

neoplasia (CIN). A Single Use Sensor (SUS) is used

for each patient to protect against cross-infection.

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