MOA update – China, New Products, Growth and New Venue

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Moa Brewing Company
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+64 9 367 9481
+64 9 367 9468
www.moabeer.com


Moa Brewing Company
70 Richmond Road
Auckland 1021
New Zealand
P.O. Box 105542

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NZX release
MOA Brewing Co update – China, New Products, Recent Growth and New
Venue.
21 June 2018
Moa Brewing Co (NZX;MOA) New Zealand’s largest New Zealand owned
brewer, today gives an update on several key areas of its business.
As signalled in the recent FY18 results, the China market is the focus export market
for Moa. This week the company’s distribution partner has added significant
resource to its sales team. Taking their sales field team to more than 15 to support
and increase the number of outlets selling Moa in China to grow sales. Moa’s Global
Sales Director, Gareth Hughes, and Moa’s in market representative will be training
this team from next week.
On the back of the successful launch of Station IPA, Dry Hopped Pilsner and other
new products the company has experienced the highest level of craft beer growth in
the quarter of any of the top 4 breweries. Moa, the number 3 ranked craft brewer in
supermarkets had the highest level of growth at almost 9% (QTR 20/5/18).
Based on this positive market performance the company is now launching an
American Pale Ale (APA). This broadens Moa’s Classics range of beers and ciders to
all of the major beer styles that consumers are demanding. This latest product, Big
Sky APA, launches next week to leading retailers.
This will be the first major beer launch with Moa’s new NZ sales and distribution
venture “MoBev”. This true sales partnership with New Zealand’s number 3 wine
player, Constellation Brands, commenced on 1 June. With the MoBev venture Moa
triples its field team and makes four times as many sales calls each week. This is
supported by full teams of merchandisers and tasters.
The company also this week reached a partnership agreement with a leading
hospitality operator to be the leading craft beer brand presented at a new large
format venue. This is to be launched this summer in central Auckland.
For more information contact: Geoff Ross on 021 424219.