New China E-Commerce Law
NZX Code: ATM
ASX Code: A2M
3 September 2018
NZX/ASX Market Release
New China E-Commerce Law
The a2 Milk Company has previously commented that China’s regulatory environment continues to evolve and
the Company actively monitors China’s regulatory framework.
The Company wishes to advise that late on Friday, 31 August, the legislative branch of the Chinese Government
passed new law providing a framework in respect of e-commerce in China. This framework is broad in scope and
will apply in respect of all e-commerce activities, both domestic and cross border (CBEC). The new e-commerce
law will come into effect from 1 January 2019 and will cover e-commerce operators (including registration of
platform operators), contracts, dispute resolution and promotion.
Further implementation guidance, including implications in respect of the CBEC grace period (due to expire on 31
December), is expected in the coming months.
The Company welcomes the new e-commerce law and the Chinese Government’s continued support of CBEC,
which the Company considers will ultimately further protect the rights and safety of consumers and the overall
integrity of the channel.
The Company’s business operates a flexible multi-channel multi-product strategy to best position the brand for
growth.
The Company will continue to work proactively with its partners to respond to the new e-commerce law and the
yet to be released implementation guidance as appropriate.
The a2 Milk Company Limited
Jayne Hrdlicka
Managing Director & CEO
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