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VGL – Movio Renews Agreement with STX Entertainment

Operational Update10 September 2018VGLInformation Technology

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Vista Group International Ltd, L3, 60 Khyber Pass Road, Newton, PO Box 8279, Symonds St, Auckland 1150, NZ




Market Announcement


10 September 2018, Vista Group International Limited, Auckland, New Zealand



MOVIO RENEWS AGREEMENT WITH STX ENTERTAINMENT FOR MOVIO MEDIA


Movio Limited, a Vista Group International company (NZX & ASX: VGL), and STX Entertainment

(“STX”) have renewed their agreement for STX to utilize Movio Media’s data-driven movie marketing

campaign solutions and research platform. The terms of the agreement are confidential. Movio Media

will provide STX with a greater understanding of movie-going audiences, enable the studio to execute

targeted digital and direct email marketing campaigns as well as measure campaign effectiveness and

return on investment.


Founded in 2014, STX Entertainment is a global next-generation media company whose mission is to

unlock the value of the direct connection that movie stars have with their fans through the development,

financing, production, marketing and distribution of film, television, VR, digital video, music and live

entertainment content. STX is the industry leader in transformation beyond traditional platform-driven

content to creating talent-driven enterprises. The company has grossed over $1.2bn in global box office

revenue and their 2016 movie, Bad Moms, stands as their greatest box office success, with domestic

box office revenues of US$113.2m. STX’s latest release, Mile 22 starring Mark Wahlberg, opened at

number 3 in the US box office chart, grossing $13.7m.


The renewal of the deal with STX is of significant strategic importance to Movio as it emphasizes the

continued value that Movio Media adds to American film studios.



Rodney Hyde, Chief Financial Officer

Vista Group International Ltd

Contact: +64 9 984 4570

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