Appointment of Director

14 December 2018
NZX Continuous Disclosure

Peter Cullinane to join the Sanford Board

Paul Norling, the Chairman of Sanford Limited, is very pleased to announce that Peter Cullinane will
join the Sanford Board effective 1 February 2019. This appointment is a consequence of Mr Bruce
Goodfellow’s retirement which will take affect at the conclusion of today’s Annual General Meeting
of the Company.

Mr Cullinane’s undoubted skillset and career experience in the areas of innovation, brand
development and marketing will provide a great addition to Sanford as the company progresses its
transition to a higher end value added seafood business, and also beyond just seafood into marine
resource-based nutraceutical products and more.

His career background includes the leadership of Saatchi and Saatchi’s New Zealand operations from
where he progressed to become the global Chief Operating Officer of this leading and influential
international entity. Subsequent to this he has formed and grown other successful businesses, most
notably Lewis Road Creamery which has become a stand-out innovator in the chilled food sector –
this, along with his other extensive business experience, makes an ideal fit with Sanford and its
strategic pathway forward.

Peter also has extensive public company director experience in both New Zealand and Australia
which includes the current chairmanship of NZME Group. Peter is considered by the Board to be an
Independent Director.







Paul Norling
Chairman