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Quarterly Update

Quarterly Update25 February 2019CCCConsumer Staples

KEITH JACKSON
Executive Chairman

01

THIRD QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE FEB 2019

Network store sales

1

for the three months to 31 December

2018 grew 11.7% to $12.9 million from $11.5 million in the

same period a year ago, a result that is in line with growth

delivered in the second quarter of the 2019 financial year.

Coffee outlet numbers have risen to 104 from 97 at the

same time a year ago and 100 at the end of September

2018. Total same-store sales are up just over 1% to $9.8

million from $9.7 million at the same time a year ago.

Transaction volumes rose by 5.3% to 1.2 million in the

three-month period and transaction values increased

6.1% to $10.73, reflecting the network’s determination

to increase the average spend of each customer who

comes through the door.

Same-store transaction volumes were down 4.6% to 0.9

million, while same store transaction values improved

6.2% to $10.83.

Cooks Executive Chairman Keith Jackson said:

Our coffee store network has made steady progress

over the last three months with new store openings

and continued re-investment in the existing network

delivering strong results.

Cooks Global Foods (NZAX.CGF) today reports continued growth in

sales across its global Esquires Coffee network with growth in outlet

numbers and resilient same store sales contributing to the result.

COOKS DELIVERS ANOTHER QUARTER OF STEADY PROGRESS

1

All references to sales and transaction values are constant currency. This means prior year figures are converted at the same exchange rate as the current year to eliminate the effects of foreign exchange rate fluctuations.

REGIONAL PERFORMANCE

The reorganisation of the United Kingdom business into

regional franchises will build on the already strong record

of success we have established in what is our biggest

market, representing 42.7% of total store sales for the

quarter.”

With the appointment of regional developers, growth is

planned to accelerate as the local developers build their

regions through their detailed understanding of the local

consumers and the districts.

Store numbers in the UK rose to 40 from 34 at the same

time a year ago and up from 38 at the end of September

2018. Total sales rose 15.4% to $5.5 million. Same store

sales were steady at $3.8 million.

Re-investment in existing stores continues to deliver

strong results with Middlesbrough the standout

performer with sales up more than 36% for the 9 months

to December compared to last year.

UK BEING RESTRUCTURED INTO REGIONS

02
THIRD QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE FEB 2019

Cook’s New Zealand retail business unit Scarborough

Fair Limited is performing strongly with sales of its fresh

coffee brand Grounded Responsible Coffee. Grounded

was launched in August 2017, replacing Scarborough

Fair’s fresh coffee. Sales in the second & third quarters

this year have doubled that of same periods last year.

The brand is resonating with customers not only for its

great flavour and modern design but also because of its

strong ethical stance – being 100% Fairtrade & Organic,

Climate Neutral, planting a tree for every pack sold

through its “Buy One, Plant One” scheme, and a Return

and Recycle packaging program.

The Middle East business turned in a resilient

performance. Following the termination of the regional

master franchise agreement for the UAE the two UAE

stores were closed. Store numbers were steady at 24

outlets with the opening of new stores in Bahrain and

Jordan. Quarterly store sales rose 4.4% to $2.1 million.

Same store sales rose by 4.8% to $1.7 million reflecting

a 2.9% increase in same-store transaction volumes and

a marginal increase in same store transaction values to

$10.09.

MIDDLE EAST RESILIENT

The results from the Asian business continue to be

diluted by the impact of restructuring initiatives in China

that prepared the regional network for its inclusion into

the new joint venture.

Store numbers in the region fell to 21, down two outlets

on the same period a year ago. Sales in the region fell

by 25% to $0.8 million. Same store sales and transaction

volumes fell by 14% and 31% respectively.

However, in a sign that the joint venture initiatives are

delivering results, same store average transaction values

rose a strong 24.2% to $10.69, a figure broadly in line with

the broader network.

Since September two new outlets have opened under

the new ESQ brand in high-end supermarkets.

CHINA NOW GROWING

RETAIL BRANDS

For more information, please visit: www.groundedcoffee.co.nz

For more information please visit www.blended.net.nz

Esquires CHINA

New World Mall, Hangzhou

Esquires CHINA

New World Mall, Hangzhou

Scarborough Fair is now further expanding its range

with the launch of freeze-dried coffee brand Blended in

February 2019.

Positioned as ‘Blended for you & the planet’, Blended

freeze-dried coffees are premium quality, have beautiful

distinctive pack designs, and the 90g bags are home

compostable.

Blended also has a Buy One, Plant One program, with a

tree planted for every pack sold. Consumers who don’t

have a compost or worm farm can send the packaging

back to Scarborough Fair Ltd who will compost it.

IRELAND PERFORMING STRONGLY

The European business was the stand out performer of

the three regions, with store sales rising 21.6% to $4.3

million.

Within the European numbers Ireland performed very

strongly with sales up 17.0% for the quarter and same

store sales were 5.7% up on last year.

The Irish business which has 14 stores had transaction

volumes up 12.6% and average value up 3.9% to NZ$13.12

from September 2018.

03
THIRD QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE FEB 2019

ESQUIRES COFFEE OPERATING METRICS

3 MONTHS TO 31 DECEMBER

9 MONTHS TO 31 DECEMBER

TOTAL NETWORK

TOTAL NETWORK

SAME STORE

SAME STORE

STORE NUMBERS

THIRD QUARTER STORE CHANGES

Esquires Coffee Store sales

Transactions

Average transaction value

Esquires Coffee Store sales

Transactions

Average transaction value

Esquires Coffee Store sales

Transactions

Average transaction value

UK

Canada

Asia

Europe

Middle East

TOTAL

38

2

19

17

24

100

2

0

2

0

1

5

0

0

0

0

1

1

40

2

21

17

24

104

34

2

23

14

24

97

Esquires Coffee Store sales

Transactions

Average transaction value

2017

2017

2017

2017

NZ$11,514,415

1,138,807

NZ$10.11

NZ$9,695,495

951,148

NZ$10.19

NZ$28,978,744

2,868,271

NZ$10.10

NZ$33,771,516

3,396,941

NZ$9.94

2018

2018

2018

2018

NZ$12,866,497

1,198,911

NZ$10.73

NZ$9,822,692

907,162

NZ$10.83

NZ$28,990,735

2,726,828

NZ$10.63

NZ$37,073,028

3,526,060

NZ$10.51

VARIANCE

VARIANCE

VARIANCE

VARIANCE

11.7%

5.3%

6.1%

1.3%

-4.6%

6.2%

0.0%

-4.9%

5.2%

9.8%

3.8%

5.8%

SEP

2018

DEC

2018

DEC

2017

OPENEDCLOSED




THIRD QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE FEB 2019

04

ABOUT COOKS GLOBAL FOODS

FOR FURTHER INFORMATION

APPENDIX

Cooks Global Foods operates in world markets and is listed on the NZAX market operated by

NZX Limited in New Zealand under the code CGF. It owns the intellectual property and master

franchising rights to Esquires Coffee Houses worldwide (excluding New Zealand and Australia).

Cooks currently operates or franchises Esquires Coffee in Canada, the United Kingdom, Ireland,

Romania, Portugal, Bahrain, Kuwait, Saudi Arabia, Jordan, Pakistan, Indonesia, and China. It owns the

intellectual property for Grounded Responsible Coffee, Blended Freeze Dried Coffee & Scarborough

Fair teas.

For more information visit: www.cooksglobalfoods.com

The following are Non-GAAP reporting metrics which are used in this update:

Network (Store) Sales

Total store sales are the aggregate of sales of all Esquires branded coffee stores, whether franchised or partially/fully owned, across the company’s global brand network. Cooks derives income from its franchised stores from franchise related fees,

primarily related to these sales levels as well as store sales for those stores directly owned by the company, except in China.

Total network store sales, therefore, have a correlation to the portion of revenue earned by Cooks Global Foods relating to recurring franchise fees. Chinese sales are also indicative of the potential value residing in the Chinese venture. However, total

network sales are not and should not be confused with the revenue of Cooks Global Foods which is reported in its financial statements as the two do not directly correlate.

Same Store Sales

Same store sales are the aggregate of all Esquires-branded coffee stores, whether franchised or owned across the company’s global brand network that have been operational for at least a full two-year period for the purposes of like-for-like comparison between current and prior

periods.

The metric measures the improvement in existing store sales within the brand network, excluding new stores opened in the previous 24 months. Same store sales are not the same as revenue in the financial statements for Cooks Global Foods group but can indicate stable revenue

growth in the brand network.

Transactions

Transactions relate to the total individual transactions, which occur within Esquires branded coffee stores, whether franchised or owned. A transaction is defined as a single financial transaction for food, beverage or product that is processed through

the point-of-sale system within a coffee store.

Average Transaction Value

Average transaction values are derived by dividing total Esquires coffee store sales by total transactions recorded over the period.

Total (Store) Network

All stores whether owned, (in full or as part of an associate, such as in the case of the China business), or franchised, which operate under a brand owned by companies within the Cooks Global Foods Group.

INVESTORS

KEITH JACKSON

Executive Chairman

MEDIA

RICHARD INDER

The Project

+64 9 304 0567 ext. 714+64 21 645 643

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