Spark owned subsidiary Qrious acquires NOW Consulting

Spark New Zealand Limited
ARBN 050 611 277 Spark City, 167 Victoria Street West, Private Bag 92028, Auckland, New Zealand


MARKET RELEASE
4 September 2019

Spark owned subsidiary Qrious acquires NOW Consulting to
create market-leading data and analytics service
Spark New Zealand owned data, analytics and artificial intelligence (AI) business,
Qrious, has today announced it has signed a conditional agreement to acquire NOW
Consulting, the New Zealand-based data consulting division of WhereScape
Software, in a strategic move that will give Qrious a unique data and analytics
offering in the New Zealand market.

Jolie Hodson, CEO of Spark, says that Spark is focused on further growing its data
services and this acquisition is a key step in doing so. “Data is fast becoming a
business’s most valuable asset. When unleashed effectively, it provides a real
competitive advantage. We are proud of the position Qrious has already built as a
leading innovator in New Zealand’s data and analytics space, particularly following
Qrious’ successful acquisition and integration of marketing automation business
Ubiquity in 2017. The acquisition of NOW Consulting is an excellent opportunity to
accelerate the next stage of Qrious’ growth.”

The merged business will operate under the Qrious brand combining the rich data,
analytics, AI and data-powered customer engagement capabilities of Qrious with
NOW Consulting’s wealth of expertise and capability in data integration, engineering
and visualisation.

Qrious CEO, Nathalie Morris, believes the combined businesses will be a powerful
offering for the New Zealand market. “We’re responding to the growing demand
from New Zealand companies for foundational data solutions and services that
enable them to unleash intelligence and fast-track their access to the hidden wealth
in their data.”

NOW Consulting’s CEO, David Morris, says, “This is the right time for NOW
Consulting to join Qrious. Both our businesses are passionate about partnering with
customers to provide solutions that deliver tangible long-term value, and the
opportunity to immediately offer more advanced analytics and AI services will be of
real benefit for our customers and our people.”

Spark New Zealand Limited
ARBN 050 611 277 Spark City, 167 Victoria Street West, Private Bag 92028, Auckland, New Zealand


Taking total staff to over 170 across Auckland and Wellington, the acquisition makes
Qrious one of the largest data and analytics specialists in New Zealand. The
conditions in the agreement signed today are largely procedural, and completion is
expected in the next few days.

- ENDS –
For media queries, please contact:
Elle Dorset
Corporate Relations Partner
+64 (0) 21 238 9844

For investor relations queries, please contact:
Dean Werder
Finance Lead Partner, Product and Performance
+64 (0) 27 259 7176