Me Today announces equity raising to accelerate growth

Corporate Action Notice
(Other than for a Distribution)
Updated as at 17 October 2019

Page 1 of 1
Section 1: issuer information (mandatory)
Name of issuer Me Today Limited
Class of Financial Product Ordinary shares
NZX ticker code MEE
ISIN (If unknown, check on NZX
website)
NZRLVE0001S2
Name of Registry LINK Market Services
Type of corporate action
(Please mark with an X in the relevant
box/es)
Share purchase
plan
X Renounceable
Rights issue

Capital
reconstruction
Non
Renounceable
Rights issue

Call Bonus issue
Record date 7 July 2020
Ex-Date (one business day before the
Record Date)
6 July 2020
Currency NZD
Section 6: Share purchase plans
Number of financial products to be
issued
OR
Maximum dollar amount of Financial
Products to be issued



$500,000
Minimum application amount
(if any)
$500
Exercise Price $0.095 per share
Scaling reference date By reference to holdings at Record Date
Closing Date 13 July 2020
Allotment Date 24 July 2020
Section 7: Authority for this announcement (mandatory)
Name of person authorised to make this
announcement
Stephen Sinclair
Contact person for this announcement Stephen Sinclair
Contact phone number +64 21 330 053
Contact email address stephen@metoday.com
Date of release through MAP 8 July 2020

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1

8 July 2020

ME TODAY ANNOUNCES EQUITY RAISING TO SUPPORT INCREASED INVESTMENT IN
BUSINESS TO ACCELERATE GROWTH
Me Today Limited (Me Today) has today announced its intention to raise up to $4.5 million through an issue of
new ordinary Me Today shares (New Shares). The capital raising comprises a retail offer to selected investors
of up to $3 million, with potential to accept oversubscriptions of $1 million (Retail Offer) and a share purchase
plan targeting $250,000 to eligible existing shareholders, with potential to accept up to $250,000 of
oversubscriptions (SPP) (together the Offer).
The Offer price of 9.5 cents per New Share is a 26.4% discount to the closing price of Me Today’s shares on the
NZX on 7 July 2020 and a 28.1% discount to the 10-day VWAP to 7 July 2020.
Chairman, Grant Baker said “Me Today’s unique cross category offering is well positioned to gain market share
in the growing and attractive health and wellness space. Me Today continues to invest in developing its range of
complementary products, with an additional 9 supplement products launched or to be launched over the June to
September period, along with the launch of new Serum and Sunscreen ranges planned for later in the year. The
recent announcement of NZ rugby star Beauden Barrett as a global ambassador of Me Today has further raised
the brand’s profile, which will continue to be built on through investment in digital and social marketing
campaigns.”
Me Today is targeting run rate gross revenue by the end of FY21 in excess of NZ$2.0m, and growth in store
presence from ~200 to ~280. If the Offer is fully subscribed (but excluding oversubscriptions), Me Today would
expect to have approximately $6.45m of cash on hand and no debt following completion of the Offer, enabling
additional investment in the business to accelerate Me Today’s growth.
Retail Offer
The Retail Offer is being made to selected investors while Me Today’s shares are in a trading halt, which is
expected to remain in place until the NZX opens on Friday 10 July 2020. If fully subscribed (including
oversubscriptions), the Retail Offer will raise $4m, and result in the issue of 42,105,263 million New Shares,
representing 11.54% of Me Today’s existing ordinary shares on issue before the Retail Offer.
Settlement of the Retail Offer is scheduled to take place on Friday, 10 July 2020, with commencement of trading
of new shares on the NZX on the same day.
SPP
The SPP will be open to existing shareholders recorded in Me Today’s share register as having a New Zealand
address at 5.00pm on 7 July 2020.
Eligible shareholders will be able to apply for up to $50,000 of New Shares. The SPP is targeting a raise of up
to $250,000, but Me Today may accept oversubscriptions of up to $250,000. The SPP offer price will be 9.5
cents per New Share.
Personalised SPP offer letters will be sent by Link on Monday, 13 July 2020.
Less than Minimum Holding Sale Notice
Shareholders holding less than 8,000 Me Today shares will also be notified in their SPP offer letters that if they
do not increase their holding to at least 8,000 shares in the next 3 months their less than minimum holding will
be sold in accordance with Me Today’s constitution.

2

Indicative timetable
1


Event Date
Announcement of equity raising and trading halt pre market open Wednesday, 8 July 2020
Retail Offer conducted
Wednesday, 8 July –
Thursday, 9 July 2020
Announce Results of Retail Offer Friday, 10 July 2020
Trading halt lifted and shares recommence trading on NZX Friday, 10 July 2020
Settlement of Retail Offer, Retail Offer shares commence trading on NZX Friday, 10 July 2020
SPP opens and offer letters despatched to eligible shareholders Monday, 13 July 2020
SPP closes Friday, 24 July 2020
Announce results for SPP Monday, 27 July 2020
Settlement of SPP, SPP shares allotted and commence trading on NZX Friday, 31 July 2020

Additional information
Additional information regarding the Offer is contained in the investor presentation accompanying this
announcement. The investor presentation contains important information including key risks relating to Me
Today.
Nothing contained in this announcement constitutes investment, legal, tax or other advice. Investors are
encouraged to seek appropriate professional advice before making any investment decision.
For any questions in respect of the SPP, please visit www.metodayshareoffer.co.nz or call Link Market Services
on +64 9 375 5998 (within New Zealand) between 8:30am and 5.00pm (NZST) Monday to Friday while the SPP
is open. For other questions, investors should contact their financial or legal adviser.
Authorised for release by the Board of Me Today Limited.
For more information on the content of this announcement, please contact:
Michael Kerr
Chief Executive Officer
Me Today Limited
Contact: +64 21 836 451

Stephen Sinclair
Chief Financial Officer
Me Today Limited
Contact: +64 21 330 053
Important Notices and Disclaimer
This announcement has been prepared for publication in New Zealand, and may not be released to US wire
services or distributed in the United States. This announcement does not constitute an offer to sell, or a
solicitation of an offer to buy, securities in the United States or any other jurisdiction. Any securities described in
this announcement have not been, and will not be, registered under the US Securities Act of 1933 (the “US
Securities Act”) or the securities laws of any state or other jurisdiction of the United States, and may not be
offered or sold in the United States except in transactions exempt from, or not subject to, registration under the
US Securities Act and applicable US state securities laws.


1
This timetable is indicative only and may change without notice at Me Today’s discretion or subject to the requirements of the NZX Listing Rules.

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Me Today Group
Equity Raising Presentation
8 July 2020

Disclaimer and Important Notice
1
NOT FOR RELEASE TO US WIRE SERVICES OR DISTRIBUTION IN THE UNITED STATES.
Offer
This presentation has been prepared by Me Today Limited (Me Today) in relation to an offer of new ordinary shares in Me Today(New Shares) made under clause 19 of Schedule 1 of the Financial Markets Conduct Act
2013 (FMCA).
International selling restrictions
This presentation does not constitute an offer of New Shares in any jurisdiction in which it would be unlawful. In particular, this presentation may not be distributed to any person, and the New Shares may not be
offered or sold, outside New Zealand or Australia in any jurisdiction where distribution is restricted or prohibited by law or would constitute a breach by Me Today of any law.
This presentation and the offer of New Shares are only made available in Australia to persons to whom an offer of securities canbe made without disclosure in accordance with applicable exemptions in sections 708(8)
(sophisticated investors) or 708(11) (professional investors) of the Australian Corporations Act 2001 (Corporations Act). Prospective investors should not construe anything in this document as legal, business or tax
advice nor as financial product advice for the purposes of Chapter 7 of the Corporations Act. Investors in Australia should be aware that the offer of New Shares for resale in Australia within 12 months of their issue
may, under section 707(3) of the Corporations Act, require disclosure to investors under Part 6D.2 if none of the exemptions in section 708 of the Corporations Act apply to the re-sale.
Information
This presentation contains summary information about Me Today which is current at the date of this presentation. The informationis of a general nature and does not purport to be complete nor does it contain all
information which a prospective investor may require in evaluating a possible investment in Me Today or that would be required in a product disclosure statement under the FMCA. This presentation should be read in
conjunction with Me Today’s market releases and other periodic and continuous disclosure announcements.
Not financial product advice
This presentation does not constitute financial product advice or investment advice and is not a recommendation to apply for NewShares, and has been prepared without taking into account the objectives, financial
situation or needs of investors. Before making an investment decision, you should consider all relevant information having regard to your own objectives, financial situation and needs, and consult an NZX Firm or
solicitor, accountant or other professional advisor if necessary.
Investment risk
An investment in Me Today is subject to investment and other known and unknown risks, some of which are beyond the control ofMeToday. Me Today does not guarantee any particular rate of return or the
performance of Me Today.
Forward-looking statements
This presentation includes certain “forward-looking statements” about Me Today and the environment in which Me Today operates. Forward-looking information is inherently uncertain and no assurance can be given
that actual outcomes will not materially differ from forward-looking statements. You should not place undue reliance on any forward-looking statements.
Disclaimer
To the maximum extent permitted by law, Me Today and its affiliates, related bodies corporate, directors, officers, partners,employees, agents and advisers disclaim all liability and responsibility (whether in tort
(including negligence) or otherwise) for any direct or indirect loss or damage which may be suffered by any person through use of or reliance on anything contained in, or omitted from, this presentation.

Introductions
Grant Baker
Chairman
Grant has a range of experience across both
private and public companies, including
involvement in a number of successful start-
ups. Positions held include:
•Current Chairman of Turners Automotive
•Former Chairman of 42-below and Trilogy
International, sold to Bacardi and CITIC
Group, respectively
•Co-founder of The Business Bakery
Stephen Sinclair
CFO, Director
Stephen is a Chartered Accountant, spending
his early career at PwC. He has subsequently
been involved in numerous successful
businesses with Grant Baker, including:
•42 Below
•Ecoyaand Trilogy International
•Recapitalisation of Dorchester Pacific (now
Turners Automotive)
Michael Kerr
CEO, Director
Michael has held a variety of roles across sales
and marketing for several local and
multinational businesses. His experience in the
health and wellness space includes:
•General Manager of Trilogy
•Responsible for establishing supplement
brand, Swisse, in New Zealand across
multiple retail channels
2

Summary of equity raising
3
Maximum offer size
•Ifthe retail offer and share purchase plan are fully subscribed (including oversubscriptions) up to $4.5 million will be raised
Retail Offer
•A retail offer of up to $3 million to selected investors, with potential to accept up to $1 million of oversubscriptions
•The retail offer price of 9.5 cents per share represents a 26.4% discount to the last closing price of $0.129 on 7 July 2020, and a 28.1%
discount to the 10-day VWAP of $0.132 prior to announcement
Share Purchase
Plan
•Share Purchase Plan to raise up to$250,000 with potential to accept up to $250,000 of oversubscriptions
•Opento eligible existing shareholders at 5.00 pm on 7 July 2020
Use of proceeds
•The proceeds from the equity raise will be used to fund the following initiatives:
•Additional investment in above the line marketing campaigns to grow brand presence in the New Zealand market
•Increased investment in digital and social marketing by contracting with more brand influencers to expand the reach and profile of the
brand in New Zealand and internationally
•Investment in additional head count to fast track international expansion
•Additional investment in marketing activities to launch the brand on Tmallprior to 11/11 (China’s “Singles’ Day”)
•Additional investment in international markets to assist expansion including product registration costs in Australia and USA
•Further investment in new product development and category expansion
•Investment in working capital to support top line growth
•If the capital raise is fully subscribed (but before oversubscriptions), it is anticipated Me Today will have ~$6.45m of cash on hand with no
debt

Company overview

Overview of Me Today Group
The Group is comprised of The Good Brand Company Limited and Me Today New Zealand Limited
MTL Securities Limited
(owned by entities associated
with the founders
1
)
Other shareholders
Me Today Limited
NZX Ticker “MEE”
Listed entity, formerly CSM
Group Limited, used as the
vehicle for the reverse
listing in March 2020
•A premium skin care and supplements
brand with a specific focus on the health
and wellness space
•Where possible produces vegetarian /
vegan friendly products using
predominantly natural inputs
•Founded by Grant Baker, Stephen
Sinclair, and Michael Kerr in 2019
•Formed to launch, sell and market both
Me Today branded products, and third
party brands with similar brand
alignment in the health and wellness
space
•Network of sales employees to service
the pharmacy and health store retail
channels in New Zealand
•Currently distributes three brands in
addition to Me Today, Life-space
(Australian probiotics), Artemis (NZ
traditional plant medicine), and
SleepDrops(NZ supplements and herbal
product to support sleep and stress
levels)
60.8%
2
39.2%
2
1.Founders are Grant Baker, Michael Kerr, and Stephen Sinclair
2.Existing shareholdings pre capital raising
5

The Me Today brand
Assists general health and wellbeing
Supports immune function
Rich in botanicals, antioxidants & vitamins
Performance & efficacy
New Zealand owned and operated
Top: Me Today campaign
Left: Me Today global ambassador,
BeaudenBarrett
Cross-category focus
Premium products
Environmentally aware
6

Overview of current Me Today product range
SupplementsSkin care
Women’s DailyEnergiseGoodnightBeauty
Protect
Magnesium 875
MoveBecalmMen’s Daily
Vitamin C 800
Vitamin D3 1000
Cream CleanserMicellar GelMist TonerSerum
Mist Hand Sanitiser
Eye CreamFace Mask
Moisturiser
Night Cream
Hand LotionHand WashHand Cream
7
Protect –balance and comfort range
Women’s daily –enrich and hydrate range
Grape Seed
30000
Lip Balm

Me Today business model
SourcingMarketingManufacturing & distributionChannels
•Me Today’s contract
manufacturers are responsible
for sourcing ingredients in
accordance with Me Today’s
formulations
•Me Today is responsible for
the development of its
formulations and these
remain the property of Me
Today
•Me Today is responsible for
sourcing all packaging
•All Me Today products are
contract manufactured in New
Zealand by reputable contract
manufacturers
•Me Today operates a 4PL
distribution model, with HCL, a
subsidiary of EBOS Group,
providing all back-end and
customer facing logistics
including customer invoicing
•This asset light model where
manufacturing and distribution
is outsourced to third parties
allows for scalability and limits
capex requirements
Retail
•Me Today has exclusive supply
agreements with Green Cross
brands, Life Pharmacies and
Unichem
•Me Today products are
currently in over 200
pharmacies
OnlineGlobal brand ambassador
•Me Today recently announced
its partnership with New
Zealand rugby star Beauden
Barrett
•Me Today sells direct to
consumers through its own
online store, and via other
online and daigouchannels
such as Unichem’sTmallin
China
•Building awareness and trust
in the brand is a key focus for
Me Today given the categories
the brand exists in
•Marketing is used to
communicate what the Me
Today brand stands for and its
key product propositions
8

Skin care,
$135b
Supplements,
$128b
•Globally the skin care and supplement market is worth ~US$263b
3,4
p.a.
•Me Today is favorably positioned to capitaliseon this market opportunity
given the positive perception of New Zealand as a manufacturer of premium
consumer goods and the global trend towards natural and environmentally
conscious products
•Beyond the New Zealand and daigoumarkets, the Australian pharmacy
channel presents a significant opportunity, with annual supplement and skin
care sales totaling A$1.6b and A$818m
5
, respectively
•Additionally, Me Today has received a number of inbound enquiries from
other international markets, and as a result has recently shipped a ~$40k
order to a distributor in the United Kingdom
Market opportunity
New ZealandInternational
•The New Zealand skin care and supplement market presents a compelling
opportunity for Me Today, with the segment generating NZ$316m
1
in retail
sales in 2019, of which ~45% relates to the pharmacy channel
•The New Zealand pharmacy channel includes the 360 Unichemand Life
branded pharmacies which Me Today’s products are ranged for, along with a
further 650 independent pharmacies, 31 countdown pharmacies, 13
Chemist Warehouse and 5 Bargain Chemist stores
Pharmacy -Skin care,
$17m
Pharmacy -
Supplements, $125m
Grocery -Skin care,
$94m
Grocery -Supplements,
$80m
New Zealand skin care and supplement market
1
Global skin care
3
and supplement
4
market
Me Today’s
addressable market
($142m)
2
1.IRI NZ Pharmacy & grocery Data MAT 17/11/19
2.Subject to Me Today’s exclusive supply agreement with Green Cross brands, Life Pharmacies and Unichem
3.Treffs2018
4.Nutrition Business Journal 2017
5.IRI AU Pharmacy Data MAT 17/11/19
9

Strategy –Me Today
10
Strategy
Key initiatives
Branding &
marketing
•Focus on building brand awareness and trust
through communicating what the brand stands for
and key product propositions
•Invest in activating the brand through extensive marketing campaigns
promoting the brand’s ethos, and the benefits of Me Today products,
initially locally, and in offshore markets as they are entered
•Establish Me Today as a premium brand and raise awareness across
supplements and skin care categories via marketing campaigns
Market
penetration
•Expand Me Today’s presence in the New Zealand
market and launch the Me Today brand into
overseas markets such as China and Australia in
the near-medium term
•Leverage The Good Brand Company’s sales network to increase the brand’s
distribution across the Green Cross network from ~200 to ~280 stores
•Access Chinese market through locally based daigoutraders and via the
Tmallonline platform
Innovation and
category
expansion
•Understand global trends and innovation in the
health and wellness space to drive new product
developments in existing and adjacent categories
•Launched 4 new supplement products in June, with a further 5 to be
launched over the July to August period
•Planning to launch a new range of serums in September and 2 new natural
sunscreen products in October
Manufacturing
and product
sourcing
•Achieve cost reductions by contracting larger
volumes and working with contract manufacturers’
raw material providers to access high quality
materials and lower costs as Me Today scales
•Increase product volumes to drive improved pricing and margins
People and
knowledge
•Establish a world class team within Me Today to
drive financial performance
•Recently contracted a senior creative and hired a brand activation manager
•Maintain right-sized workforce, in particular in sales and marketing
functions as the business grows

Strategy –The Good Brand Company & Group
11
Strategy
Key initiatives
Channel
development
•Grow sales network in the key pharmacy and
health store channels
•Focused on increasing distribution of Me Today and its third party
products
Grow agency
brands
•Leverage existing capacity to grow number of
brands represented
•The Good Brand Company is currently in discussions with additional
brands, and will consider utilising its networks across the pharmacy
and health store channels to drive sales of these products, where there
is a strong fit with its existing portfolio
Strategy
Key initiatives
Targeted
acquisitions
•Consider targeted acquisitions to accelerate
growth
•Evaluate acquisition opportunities of brands in existing or adjacent
categories where there is strong strategic and brand alignment
The Good Brand Company
Me Today Group

1.Cash position as at 7 July 2020
2.Level 3 required all workers to remain at home where possible, with certain businesses (including pharmacies) allowed to operateunder strict guidelines and was in effect from 27 April 2020 to 13 May 2020
3.Level 4 severely limited travel, with only essential businesses (including pharmacies) allowed to operate under strict guidelines, and was in effect from 25 March 2020 to 27 April 2020
4.In response to COVID-19 the New Zealand Government provided significantly impacted businesses with $7,000 per full time employeefor a 12 week period
Financial information and outlook
12
Financial information
and outlook
•Me Today delivered gross revenue of $639k and net revenue of $566k in the 5 months post the Me Today brand launch in November
2019 and full year of The Good Brand Company
•The Me Today brand currently generates a gross margin in excess of 50% across both its supplement and skin care ranges
•Me Today currently has a net cash position of $3.4m
1
with no debt. If the equity raise is fully subscribed (but before
oversubscriptions), it is expected to have a cash position of ~$6.45m, which will enable investment in the business and accelerate Me
Today’s growth
•Target run rate gross revenue by the end of FY21 in excess of $2.0m, and growth in store presence from ~200 to ~280
•Further benefits of increased brand investment and marketing from the capital raise will be realised in FY22 and beyond
COVID-19
•Whilst pharmacies remained open during COVID-19 alert levels 3
2
and 4
3
, their priority was the supply of over the counter
prescriptions, which paired with restrictive safety precautions made for a challenging operating environment in this channel
•In response, management took steps to preserve cash including applying for the wage subsidy
4
, removing directors fees and salary
increases for 2 months, and delaying the hiring of new staff
•Management believe as a result of COVID-19 the delivery of Me Today’s roll-out plan for New Zealand has been delayed ~2 months,
while the entry into international markets could be impacted until restrictions have been lifted
•As restrictions have eased domestically, the prioritisation of health and wellbeing amongst consumers has presented a strong
opportunity for Me Today to drive growth

Board of Directors
Hannah Barrett -Director
Hannah is Chartered Accountant with experience
advising global clients gained while at accounting
firm PwC in its Financial Advisory division. She
currently owns her own business focused on digital
consulting and marketing
Grant Baker -Chairman
Dr.Antony Vriens-Director
Antony is a qualified medical doctor and specialist
with a career spanning the health and financial
sectors, which includes practicing as a medical
doctor. He is currently a Director of Turners
Automotive Group, and is the Chairman of DPL
Insurance
Roger Gower -Director
Roger has wide experience as an executive in both
public and private companies. He is currently
Chairman of PrimePortTimaru Limited and New
Zealand Food Innovation Auckland, and CEO of New
Zealand’s Best Food & Beverage Limited
Michael Kerr –CEO, DirectorStephen Sinclair –CFO, Director
13

Equity raising details

Equity raising details
Offer size and
structure
•Up to $4.5m equity raising, comprising:
‒Retail offer of up to $3m to selected new and existing investors, with potential to accept up to $1m of oversubscriptions
‒Share PurchasePlan of up to $250k to eligible existing shareholders, with potential to accept up to $250k of oversubscriptions
•Up to 47,368,420 million new ordinary Me Today shares will be issued under the offer (if fully subscribed), representing 12.98% of Me Today’s
total shares on issue prior tolaunching the offer
Offer price
•9.5 cents per new share, representing:
‒26.4% discount to the last closing price of 12.9 cents on 7 July 2020
‒28.1% discount to the 10-day VWAP of 13.21 cents up to 7 July 2020
Retail Offer
•Selected investors will be invited to participate in the retail offer from8-9 July 2020
•New shares issued under the retail offer are expected to be allotted and start trading on 10 July 2020
Share
Purchase Plan
•Eligible existing shareholders as at 5pm on 7 July 2020 will be sent further informationoutlining the terms of the share purchase plan, which is
expected to open on 13 July 2020 and close on 24 July 2020
•New shares issued under the share purchase plan are expected to be allotted and start trading on 31 July 2020
Ranking
•All new shares will rank equally with existing fully paid ordinary shares from date of issue
15

Timetable
EventDate
Announcement of equity raising8 July
RetailOffer
Conduct retail offer under trading halt8-9 July
Announce completion of retailoffer and resume trading10 July
Settlement of retailoffer, shares allotted and start trading on NZX10 July
Share Purchase Plan
Share Purchase Plan opens13 July
Share Purchase Plan closes24 July
Announcement of results of Share Purchase Plan 27 July
Settlement of Share Purchase Plan, shares allotted and start trading on NZX31 July
16

Key risks

Key risks
Dependence on key
personnel
The Me Today Group’s operations are heavily reliant on certain key personnel, in particular Grant Baker, Stephen Sinclair, and Michael Kerr. If any of those key personnel were to
leave the Me Today Group, its operations and financial performance could be adversely affected.
Marketing and brand cut
through
The Me Today Group needs to be able to identify and react to new trends in the health and wellness products industry, and to achieve successful brand cut through against its
competitors. There are a number of established competitors in the supplements and skin care categories, and if Me Today cannot successfully ‘stand out’, its financial performance
may be adversely affected.
Competition
The health and wellness sectors, both in New Zealand and internationally, are highly competitive. One or more of the Me TodayGroup’s competitors could offer comparable
products at lower prices, which might cause downward pressure on the Me Today Group’s pricing and ability to create margin and revenue. One or more competitors could also
offer comparable products which are preferred by consumers, leading to reduced demand for the Me Today Group’s products.
Management of growth
opportunities
As the Me Today Group quickly expands, it may not successfully manage its expected rapid growth, which could lead to adverse operational and financial performance.
Trade marks and
intellectual property
If the Me Today Group is unable to obtain and enforce trade mark and intellectual property rights for its brands, the value of those brands, and by extension the financial
performance of the Me Today Group, may be adversely affected. Applications for trade marks may be made by other parties directedto intellectual property relevant to the sector
in which the Me Today Group operates. There can be no assurance that third parties will not independently develop similar alternative intellectual property to the Me Today
Group’s. The occurrence of any of these events could have a material adverse effect on the Me Today Group’s business, financial condition and results of operations.
Offshore markets
Expansion into overseas markets is difficult, and there is a risk that Me Today Group will fail to successfully execute its strategy in overseas markets, or that its products will not
resonate with consumers in foreign markets. Expansion into overseas markets introduces exposure to currency risks, different regulatory frameworks, business landscapes and
competition.
Early stage company
Both The Good Brand Company and Me Today NZ are early stage companies with limited trading history and no assurance of futurerevenue growth or profitability. Investment in
early stage companies is high risk. There is no guarantee of any return, and any such returns may take years to materialise. Many early stage companies fail.
Regulatory risk
As a large part of the Me Today Group’s business comprises the sale of health and wellness products, it is possible that the sale, marketing and production of such products may be
subject to new regulations.
Third party dependencyThe Me Today Group relies on third parties for the manufacture, packaging and distribution of Me Today branded products.
COVID -19
A second outbreak of COVID-19 in New Zealand, and potential response measures put in place by the government could adversely affect Me Today’s operational and financial
performance, while continued outbreaks in key international markets could adversely affect entry into those markets.
18

Appendix

FY20 income statement
$00031 March 2020
Revenue before marketing services639
Less marketing services provided by a customer(73)
Net revenue566
Cost of sales(107)
Selling and marketing expenses(378)
Administrative expenses(896)
Operating loss(815)
20

FY20 balance sheet
$00031 March 2020
Cash and cash equivalents4,168
Trade and other receivables247
Inventory341
Taxation receivable11
Current Assets4,767
Property, plant and equipment23
Intangible assets62
Total assets4,852
Trade payables and other labilities529
Shareholder advances-
Total current labilities529
Total liabilities529
Net assets4,323
21

Thanks