Tmall flagship store launch

27 January 2021
Tmall flagship store launch
Blis Technologies (NZX:BLT) along with their E-commerce and digital agency RooLife (ASX:RLG) have
officially launched the BLIS PROBIOTICS™ product range in China on Alibaba’s Tmall Global
marketplace
Partnering with RooLife Group who specialise in China targeted E-Commerce and digital marketing
Blis Technologies has officially launched the BLIS PROBIOTICS™ store on Alibaba’s Tmall Global
marketplace at a ceremony in Dunedin with Alibaba Group on 26 January 2021.
RooLife is exclusively providing the digital marketing services and online store operation to promote
and sell Blis Technologies’ key oral probiotics products in China which include the number 1 selling
product in the throat lozenge category New Zealand Pharmacies
1
.
As China’s largest cross-border marketplace, Tmall Global is the premier channel through which
overseas brands and retailers can reach Chinese consumers, build brand awareness and gain
valuable consumer insights and so is the ideal market entry for marketing and selling BLIS
PROBIOTICS™.
RooLife Managing Director, Bryan Carr commented, “It’s very exciting to be launching the online
sales for Blis’ well credentialed and well known oral probiotics products in China. Blis Technologies is
well established in the New Zealand and Australian market as the leader in oral probiotics research
and development and is the number one selling product in the throat lozenge category in New
Zealand pharmacies
1
. This positions it well for growth and expansion in China where online shoppers
are actively seeking health and wellbeing products.
Alibaba Group’s New Zealand Country Manager Pier Smulders said, “New Zealand products have a
strong reputation and remain a popular choice with consumers in China. We are delighted to
welcome Blis Technologies to the Tmall Global marketplace which will further expand this offering.”
Blis Technologies CEO Brian Watson added “Partnering with RooLife and Alibaba we are thrilled to
have our own Tmall Flagship Store allowing China based consumers to access our product range
which is popular in New Zealand, Australia and the US. This will give us a foothold in the exciting and
fast growing Chinese probiotics market and is the foundation for our growth strategy in the region “.

Ends

For further information, please contact:

Brian Watson
CEO
+64 27 705 9133

1. Source: Blis Technologies ThroatGuard PRO – IRI sales data

Blis Technologies Limited: 81 Glasgow Street, South Dunedin 9012, PO Box 2208, Dunedin 9012, New Zealand
T:+64 3 474 0988 E: info@blis.co.nz W: www.blis.co.nz


About Blis Technologies Ltd (NZX:BLT)

Delivering proven health benefits through evidence-based, advanced probiotics
Blis Technologies is an NZX-listed manufacturer of advanced probiotic strains that go beyond the gut. Combining innovation
with evidence-based research and the highest quality production controls enables the delivery of probiotic solutions for
specific health targets including throat health, halitosis (bad breath), immune support and teeth and gum health. BLIS®
products are sold throughout New Zealand and in Australia, Asia, Europe and the USA. More information about Blis
Technologies Ltd can be found at www.blis.co.nz.


About RooLife Group Ltd (ASX:RLG)

The RooLife Group of companies provides fully integrated digital marketing and customer acquisition services focusing on
driving online sales of products and services for its clients. Powered by the Group’s hyper personalisation and profiling
Artificial Intelligence System, RooLife provides personalised real-time, targeted marketing. With a key focus on driving sales
in Australia and China the company’s online e-Commerce marketplace assists businesses to sell directly to Chinese
consumers and accept payment via the WeChat and Alipay mobile payments platforms. RooLife’s key positioning is about
knowing and remaining connected with Chinese consumers, allowing brands to continually sell products to Chinese
consumers based on their profiles and purchasing behaviours. More information about Roolife Group Ltd can be found at
www.roolifegroup.com.au