Sales model revised in Australia

Blis Technologies Limited: 81 Glasgow Street, South Dunedin 9012, PO Box 2208, Dunedin 9012, New Zealand
T:+64 3 474 0988 E: info@blis.co.nz W: www.blis.co.nz




23 April 2021
Sales model revised in Australia
Post the Covid-19 outbreak, we have noted the ongoing impact on retail pharmacy foot traffic and
the trend towards greater online purchase of dietary supplements.

To date our business model in Australia has been primarily focused on the pharmacy retail channel
through a distribution relationship with iNova Pharmaceuticals (iNova), without a strong presence
online to drive e-commerce sales. Blis Technologies Limited (Blis) and iNova have mutually agreed
that the existing distribution relationship will be wound up allowing Blis to pursue an integrated
channel strategy for Australia.

Brian Watson said “we have been closely working with iNova in Australia since the launch of BLIS
PROBIOTICS™ branded products in March 2019. Over this time iNova have supported the brand with
active promotion and sales force support establishing a strong presence in retail pharmacy. Blis will
look to continue to build the presence of the BLIS PROBIOTICS™ brand in pharmacy but with a new
partner and build a complementary D2C e-commerce selling platform to align with the recent strong
trend towards this channel.”

iNova also had an option on distribution rights of BLIS PROBIOTICS™ products in other countries
across the Asia Pacific and Africa regions, these options have not been progressed to date and will
also be relinquished.

In line with our strategic emphasis on D2C e-commerce sales opportunities, Blis will progress plans
to build a stronger online presence in the Australia market for the BLIS PROBIOTICS™ branded range
and coordinate this with the brand’s presence in retail pharmacy. To support this retail activity we
are in negotiations with a new partner strongly aligned with natural healthcare that brings
complementary strengths to support the brand’s presence in the market. iNova will continue to
provide support for the retail pharmacy channel through to 30 June 2021 to allow for a smooth
transition to a new partner.

Ends

For further information, please contact:

Brian Watson
CEO
+64 27 705 9133

About Blis Technologies Ltd

Delivering proven health benefits through evidence-based, advanced probiotics
Blis Technologies is an NZX-listed manufacturer of advanced probiotic strains that go beyond the gut. Combining
innovation with evidence-based research and the highest quality production controls enables the delivery of probiotic
solutions for specific health targets including throat health, halitosis (bad breath), immune support, teeth and gum health
and skin health. BLIS® products are sold throughout New Zealand and in Australia, Asia, Europe and the USA. More
information about Blis Technologies Ltd can be found at www.blis.co.nz.

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