Investor Presentation

Investor
Roadshow

Disclaimers
The following disclaimer applies to this investor presentation and you must read this
carefully before reading or making any other use of this presentation or any information
contained in this presentation. By attending this presentation, or reading or receiving this
presentation, you agree to be bound by the limitations, contained within it.
Scope of information: This presentation has been prepared by Trade Window Holdings
Limited (the “Company”) and is general background information about the Company’s
activities at the date of this presentation. The information in this presentation is provided in
summary form only and does not purport to be complete. This presentation does not contain
all the information that is or may be material to investors or potential investors evaluating
a potential investment in the Company, or that would be required in a product disclosure
statement for the purposes of the Financial Markets Conduct Act 2013.
No advice or recommendation: This pr
esentation is for information
purposes only, and is not
situation or needs. The contents of this presentation should not be considered to be legal,
tax, investment or other advice, and any investor or prospective investor considering the
purchase or disposal of any securities of the Company should consult with its own legal, tax,
No offer: This presentation, and any discussions relating to this presentation, do not
constitute an offer invitation or recommendation in any jurisdiction to invest in the Company.
to the Company. No part of the presentation or its subject matter may be reproduced,
redistributed, passed on, or the contents otherwise divulged, directly or indirectly, to any other
person (excluding the relevant person’s professional advisers) or published in whole or in
part for any purpose without the prior written consent of the Company.
Past Performance: Any information given in this presentation regarding the Company’s
and should not be relied upon as (and is not) an indication of future performance.
Future Performance:
the Company and the environment in which the Company operates, including statements
are inherently uncertain and are subject to contingencies, known and unknown risks,
uncertainties and other important factors outside of the Company’s control. No assurance
can be given that the actual outcomes or performance will not materially differ from
uncertainties and contingencies beyond the Company’s control, and no assurance can be
strategies will be realised in the period for which the forward looking statements may have
been prepared or otherwise.
No representation or warranty, express or implied, is made as to the fairness, accuracy or
completeness of the presentation and the information contained herein and no reliance
should be placed on it. Information in this presentation (including market data and statistical
information) has been obtained from various sources (including third party sources) and
the Company does not guarantee the accuracy or completeness of such information. All
projections, valuations and statistical analyses are provided for information purposes only.
To the maximum extent permitted by law, none of the Company, its advisers,
or employees, or any other person, makes any representation or warranty, or provides any
undertaking, in relation to any information contained in this presentation and they shall have
no liability (including for negligence) for any errors or omissions in the information or failure
to correct or update the information, or any other written or oral communications provided
in relation to the information or any claim, loss or damage (whether foreseeable or not)
arising from the use of any of the information or otherwise arising in connection with the
information.
The information contained herein is current at the date of this presentation and is subject to
change without notice.
TradeWindow Investor Roadshow2Contents of the presentation is subject to the disclaimer hereof
For more information, please refer to the Listing Profile, available at www.nzx.com under
the ticker "TWL".

About TradeWindow
TradeWindow provides
software solutions for
organisations working on
the front line of global trade

development
Super connectivity Next generation tech
TradeWindow Investor Roadshow3Contents of the presentation is subject to the disclaimer hereof

Positioned to expand
Where we have customers
Remote staff
Auckland
Hamilton
Christchurch
Sydney
Brisbane
Melbourne
Singapore
Jakarta
We’re a team of 86 subject
matter experts, with operations
spanning New Zealand,
Australia, and Singapore
TradeWindow Investor Roadshow4Contents of the presentation is subject to the disclaimer hereof
Full Time Equivalent employees as at 31 October 2021.

Highly scalable
API first architecture to support
interoperability with sector specific
and regional platforms
Enterprise security
Layered security provides
comprehensive data handling and
intrusion prevention measures
Blockchain-enabled
Private permissioned blockchain
enables trusted collaboration
across global supply chains
Technology
TradeWindow is designed
to be interoperable with
other platforms to create a
network of networks
TradeWindow Investor Roadshow5Contents of the presentation is subject to the disclaimer hereof

Market
Overview
Existing Markets
New ZealandAustralia
$2.1 billion
$10 billion
$12.1 billion
Growth Markets
AsiaSouth America
$270.1 billion
$27.3 billion
$297.4 billion
TradeWindow is an emerging player
in the US$2.8 trillion TradeTech
market which provides $309.5
billion of whitespace for digital trade
solutions across Australasia, Asia
and South America
TradeWindow Investor Roadshow6Contents of the presentation is subject to the disclaimer hereof
https://www.doingbusiness.org/en/data/exploretopics/trading-across-borders.

Why now?
There has been acceleration
of structural changes across
global supply chains
• Supply chain resilience
• Cybersecurity
• Consumer expectations
• Data standardisation
• International cooperation
• Reducing barriers
Covid amplifies
momentum
Marcoeconomic factors
accelerate seismic shifts
TradeWindow Investor Roadshow7Contents of the presentation is subject to the disclaimer hereof

Customers
Top 10 Customers % of trading revenue
12345678910
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
2.0%
TradeWindow has a high
quality and diverse customer
base which includes leading
export and freight brands
66.0%
Customer base by sector
14.7%
10.5%
8.0%
0.3%
0.5%
Agriculture, Forestry & Fishing
Manufacturing
Electricity, Gas, Water & Water Services
Wholesale Trade
Retail Trade
Transport, Postal & Warehousing
TradeWindow Investor Roadshow8Contents of the presentation is subject to the disclaimer hereof
Management estimates as at 31 August 2021.Management estimates as at 30 September 2021.

Existing customers
Grow Average Revenue Per Customer
(ARPC) by cross-selling and up-selling
to existing customers
New customers
Build sales capabilities in Australasia
and expand into new territories
through partnerships
Customer-centric innovation
Offer a vertically integrated digital
trade platform
Growth strategy
TradeWindow will seek out
opportunities to accelerate
organic growth with
targeted acquisitions
TradeWindow Investor Roadshow9Contents of the presentation is subject to the disclaimer hereof
TradeWindow is not raising capital or
issuing shares in conjunction with the
Listing. As an early-stage software
business, TradeWindow expects to
raise capital in the future for funding
acquisitions, expansion and general
operating expenses. The Company
has not provided any forecast
financial information in the Listing
Profile, and any future capital raising
will likely be prior to the Company
reaching cash breakeven.

Digital
Transformation
VISIBILITY
Differentiated quality
assurance & provenance
CONNECTIVITY
Safe collaboration & sharing
though a fully integrated system
PRODUCTIVITY
Implementation of operational
EXCELLENCE
EFFECTIVENESS
EFFICIENCY
Customisable enterprise
document solution
designed to meet the
demands of mid-market to
large enterprise exporters
Cloud-based self-service
export documentation solution
designed to meet the needs of
Micro, Small and Medium sized
Enterprises (MSMEs)
Secure blockchain-enabled solution
for sharing mission-critical data
and collaborating with partners
across the supply chain ecosystem
through integration into incumbent
government systems
Cloud-based self-service cargo
reporting and border clearance
solution for shipping lines and
their agents, air freight couriers,
and operators of independent
customs bonded stores
Secure blockchain-enabled
solution to that allows
with third parties to prove
end-to-end traceability of
goods and more effectively
manage risk
Scalable ERP solution for
freight forwarders with
modules covering from
order management through
to warehousing
Our digital transformation facilitates the adoption
of superior practices and measurable outcomes
throughout the entire trade ecosystem
TradeWindow Investor Roadshow10Contents of the presentation is subject to the disclaimer hereof

Commercial
model
TradeWindow Investor Roadshow11Contents of the presentation is subject to the disclaimer hereof
Transactional
revenue
Fee per set of
shipping documents
created or shared
Subscription
revenue
Monthly fee to
access a solution
Installation
revenue
Fee for initial
installation
Service
revenue
Fee for ad-hoc
customisation work
FY2021
Revenue
53
%
26
%
12
%
9
%

Competition
Logistics
FinanceGovernment
CargoX
TradeLens
SAP
Microsoft
Oracle
Infor
Bolero
essDocs
Trade
Information
Network
Voltron
Komgo
Trust Alliance
Trade document
ImpexDocs
Ozdocs
BSM
Freight forwarder
BlueJay (E2Open)
WiseTech Global
VISIBILITY
CONNECTIVITY
PRODUCTIVITY
CONNECTIVITY
VISIBILITY
TradeWindow is the only
vertically integrated solution
in the market
Trust CodesIBM Food Trust
Point solutions with limited capability
and scope
and collaborators
Data facilitated through productivity and connectivity
solutions are a prerequisite to be competitive in the
visibility segment
KTNet
Inter
commerce
CrimsonLogic
EDI-I
NACCS
CAT Telecom
Tradelink
Kale Logistics
DagangNet
TradeWindow Investor Roadshow12Contents of the presentation is subject to the disclaimer hereof
CIECC
CONEX
Trade-Van
TradeWaltz
KGH
National
Telecom

Our ecosystem
Logistics
Commercial
Finance
Government
Swire
PortConnect
INTTRA
CargoSmart
CBAFF
IFCBAA
Australian
Export Council
Microsoft
Export NZ
Australian
Export Council
NZ Customs
MPI
Australian Border Force
Australian Department
of Agriculture Water &
Environment
Trade -Van
Swift
Vero
Mastercard
ASB Bank
1Stop
CGICIECC
Tradelink
EDI-I
NACCS
KTNET
Dagang Net
InterCommerce
CrimsonLogic
CAT
Telecom
CONEX
Kale
Logistics
TradeWaltz
KGH
Interoperability with solutions used
across the supply chain ecosystem
drives the network effect creating
additional value for all parties
SAP
DEAR ERP
Great Plains
JD Edwards
Netsuite
Proprietary
Access
Database
SmartFresh
TradeWindow Investor Roadshow13Contents of the presentation is subject to the disclaimer hereof

Senior leadership team
Highly experienced
and team with deep
domain expertise
TradeWindow Investor Roadshow14Contents of the presentation is subject to the disclaimer hereof
Experience
C-Level NZX
International Experience
Supply Chain
Legal
Sales & Marketing
M&A
Funding
Tech
Dewald van RensburgGavin de SteurPeter FoystonGuy KlossBrendan McEnroeAndrew BalgarnieDeidre CampbellKerry FriendAJ Smith
Chief Legal Chief Customer Chief Sales Chief Information Chief Technology Chief Operating Chief Financial Executive DirectorFounder & Chief
Andy StandleyAdrian Collier
Head of Project Management
& Onboarding Operations
Chief Supply Chain

Alasdair MacLeod
Chairman & Independent
Director
Board of directors
AJ Smith
Chief Executive Officer
& Director
Kerry Friend
Executive
Director
Diana Puketapu
Independent
Director
Phil Norman
Independent
Director
• Chairman of NZX listed Napier
Port Holdings Limited, and
Silverstripe Limited
• Former Partner Deloitte,
Strategy Consulting
• Civil Engineer, MBA, CMInstD
• Previously founded and
successfully exited MediFin,
GreenFin, Bonds Africa and
Commonwealth Finance Group
• Executive member of the Young
Presidents Organisation
• BCom
•

• Former CFO of Jupiter TV Co.
Limited (Japan)
• BMS, CA, CMInstD
• Independent Director of Napier
Port Holdings Limited, and
Director of Ngati Porou Holding
Company
• Former CFO for America’s Cup
teams BMW Racing and
Team Origin
• CA, CMInstD
• Chairman of NZX/ASX listed
Plexure Group Limited, ASX
listed Straker Translations
Limited, and NZX listed Just
Life Group
• Former Chairman of
Xero Limited.
• MBA, CMInstD
TradeWindow Investor Roadshow15Contents of the presentation is subject to the disclaimer hereof
Former CFO (Asia) for Take-Two
Interactive Software,
Inc (Singapore)

Thank you
AJ Smith
Chief Executive Office
M +6421592777
E aj@tradewindow.io
Chief Operating Officer
M +64272273541
E andrew@tradewindow.io
For more information, please refer to the
Listing Profile, available at www.nzx.com
under the ticker "TWL".