NZME celebrates significant digital subscription milestone

NZME Limited. 2-4 Graham Street, Private Bag 92198, Victoria Street West, Auckland.

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MARKET ANNOUNCEMENT

29 June 2022

NZME celebrates significant digital subscription milestone

AUCKLAND, 29 June 2022: NZME Limited (NZX: NZM, ASX: NZM) (“NZME”) is celebrating reaching
100,000 paid digital subscriptions - a significant milestone driven by the company’s continued focus on
digital transformation, as audiences across the country continue to support its trusted, quality news
content. Including those who receive NZ Herald Premium access as part of their print subscription,
NZME now has more than 155,000 digital subscriptions.

The milestone has been achieved just over three years from when NZME first launched NZ Herald
Premium - its digital news subscription platform, and following the acquisition of BusinessDesk to
further support New Zealand’s business community.

Chief Executive Michael Boggs says the 100k milestone is significant, and shows NZME’s focus on digital
transformation continues to deliver positive results.

“Three years ago when we launched NZ Herald Premium we were entering into completely new
territory, asking audiences to pay for digital news content, which certainly didn’t come without risk.
We knew we needed to be innovative and forward-thinking in our approach to ensure we were
continuing to meet the needs of our current readers, whilst also attracting new audiences, and
ultimately ensuring the long term future and sustainability of our newsrooms and our news platforms.

“NZME continues to offer our valued audiences exceptional experiences, and I’d like to thank our
teams across the country for their huge contribution in making our digital subscription platforms the
success that they are,” he says.

NZME Managing Editor Shayne Currie says he is proud to have reached such a significant milestone –
an immense accomplishment for the company’s newsrooms and teams across the country.

“I’d like to pay tribute to our hugely talented team at NZME who are behind this success – our
journalists and editorial teams across the country who produce this fantastic content, as well as our
digital team, and those that sell and market our premium digital subscription offering.

“I’d also like to thank every one of our subscribers – individuals and businesses alike – for their ongoing
support of our premium, trusted, quality news.

“We will continue with our focus of keeping Kiwis in the know, producing the quality, trusted news
that Kiwis know and expect from the NZ Herald, BusinessDesk and through our other platforms across
NZME,” he says.
ENDS

Authorised by: Michael Boggs, Chief Executive Officer

NZME Limited. 2-4 Graham Street, Private Bag 92198, Victoria Street West, Auckland.

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MARKET ANNOUNCEMENT

29 June 2022


For further information please contact:

For media For investors
Kelly Gunn
GM Communications
+64 27 213 5625
Kelly.gunn@nzme.co.nz

David Mackrell
Chief Financial Officer
+64 21 311 911
David.mackrell@nzme.co.nz