AGM Presentation

Investor
Presentation

2
CooksCoffee
Company is the
fourth largest coffee
focused café chain
(behind Starbucks,
Costa and Café
Nero) and the largest
solely franchisor
focused café chain in
the UK & Ireland.
Cooksowns the
international IP and
master franchising
rights to the Esquires
Coffee brand globally*
and owns the UK-
based Triple Two
business one of the
fastest-growing coffee
focused brands in the
UK market.
The Cooksfranchise
model promotes individual
entrepreneurship and local
community engagement.
Cooksis building a
business of ethical coffee
brands with community
spirit.
Cooksgrowing estate
currently comprises 111
stores including UK and
Ireland and 7 other countries.
The strategy of the business
is to build further scale through
organic growth and synergistic
acquisitions that will build scale.
Cooksis currently
listed on the NZX
(NZX: CCC) and will
raise capital and list on
the AquisExchange in
London in Oct 2022
Cooks Coffee Company Introduction
* (excluding Australia
and New Zealand)
4th
111
stores
N ̊

3
The company is building a group of ethical coffee chains with community spirit.
The very specific USP’s within this include but are not limited to:
Ethical Practices
Certified Coffee, Fairtrade, Organic and Rainforest Alliance plus
direct to farmer purchases.
Focus on using and increasing the use of ethical and renewable
packaging & design materials.
Localisedcommunity spirit
Franchisees are local and own their own business.
Bespokeofferings at individual outlets to meet local needs.
Specialty coffee & delicious food locally sourced where practical.
The Directors believe Cooksprovides a unique offering in the UK & Ireland.
Cooks Positioning

4
Resilient
Performance
April -August 2022
ESQUIRES COFFEE UK
performing well April-August
FY22 v FY19 (Pre-Covid)
Café sales were up 46.9%, & LFL stores
were up 2.4% v 2019 pre Covidlevels.
Store sales were up 25.9% v 2021 & LFL
sales were up 20.6%.
50 cafésin operation at31
st
August 2022.
ESQUIRES COFFEE IRELAND
now back to pre-Covid
trading patterns
Longer periods of restriction in Ireland,
normal trading resumed in mid-February
2022.
Sales for April –August were up 135.4%
of 2021 and 0.6% of 2019, LFL sales
were up 135.9% & LFL stores were up
5.0% on 2019.
15 cafésin operation atMarch 2022.
TRIPLE TWO expanding rapidly
Triple Two business was acquired in June
2020.
Store sales for the period in 2022 were up
77.3% on 2021 and LFL sales were up
29.2%.
The brand has grown from from 9 cafés
as at1 April 2021 to 20 cafésat31
st
August 2022 and plan on ending FY23
with 30 cafés.

Esquires Coffee has 91 cafés across
Western Europe with 50 in the UK,
15 in Ireland, 1 in Portugal and 25 in
Middle East as at31
st
September 2022.
The brand is positioned as premium
mainstream and has a strong
reputation for its organic coffee,
contemporary food offering and its
local franchisee ownership.
Its certified carbon neutral roastery
has direct links to coffee farmers.
Delivery partnerships have been
recently established with Just Eat,
Deliveroo & Uber Eats.
5
91
cafes

6
Triple Two has seen rapid expansion since being
founded in 2016, starting with a kiosk in the
Brunel Centre, Swindon.
Triple Two brand is positioned as a premium
boutique coffee provider that offers a high quality
of food offering.
Delivery partnerships with Deliveroo, Uber Eats,
Just Eat and Too Good To Go.
Triple Two has rapid expansion plans,
with a number of new locations identified.
In June 2020, Triple Two was acquired by
Cooks. There were 20 franchised-operated
Triple Twocafés as at 31
st
August 2022.

UK & Ireland Locations
7
As at the end of September 2022, Cooks’ brands collectively had 111 cafés
across the UK, Europe, the Middle East and South Asia and the company
forecasts the number of cafés to grow to 211 by FY25.
Cookshad a total of 70 cafés in the UK making it the fourth largest coffee
focused brand by number of cafés based on Allegra data.
Esquires Coffee has 15 cafes in Ireland
Triple Twohas 20 cafés currently which has doubled in the last 12 months.
IREL A ND

Franchised Regions
Saudi Arabia has 12 cafes and within the last 3 months
has opened its second Drive Thru outlet, and in a
prestigious location in the new airport terminal at the
Jeddah Airport (pictured).
Kuwait3 cafes
Bahrain5 cafes
Jordan1 cafe in Amman.
Pakistan 5 cafes in Pakistan, based in Karachi.
Portugal1 cafe in Oporto
Indonesia1 cafe
Cooks has 26 cafes operated by its Master
Franchise partners in 7 countries. The strategy
is to support the existing Master Franchise
partners as they build their networks.

9
Expansion Opportunities
Considerable opportunities for expansion of brand formats and channels via organic
development of existing real estate footprint and via acquisitions of businesses already
operating in channels currently not represented in the network.
BRAND FORMAT OPTIONS
FUTURE OPTIONS FOR PARTNERS & CHANNELS
Café / Coffee Shop
Express
Kiosk
Mobile Drive/Thru
Traditional F&BHotel / Destination
RetailConvenience & Travel
Small OfficeOffice / Catering
CareEducation
>>
>>

10
Working from home is driving
growing demand outside of
city centres.
More, bigger,
& better cafes.
Growth Plans
There is a significant opportunity to expand
the cafe footprint under the existing brands
•Triple Twois rapidly expanding and has
been identified by IGD in its coffee
sector report of June 2021 as being one
of the 7 “Rising Stars” of the UK Café
market. The brand has doubled its
footprint in the last year and has a strong
pipeline of new cafes.
•Increasing pace of net openings of as
the property market offers greater
availability as the industry emerges from
the pandemic.
•Cooksexisting 70 cafes in the UK
represents less than 1% of the branded
café market & the opportunity to grow
share is significant. In Ireland, the share
of 654 branded outlets is 2.3% currently.
•Acquisition and rebranding of existing
independent cafes.
Grow existing outlets via additional
transactions & spend
•Extended trading into the evening
using existing cafe base and extending
the food & alcohol offerings.
•Continue to build the food offering to
support additional dayparts sales grow
the overall sales.
•Build delivery service and click & collect
throughout the network.
•Expand APP loyalty membership and
develop a more personalised approach
to marketing.
•Build the digital channels including
delivery and click & collect.

11
Cooks will list on the
AQUIS market based
in London
High quality advisers
are assisting.
UK Dual listing
▪Link Market Services will provide the registry and
are establishing a “Depository Interest” Register to
mirror the NZ register.
▪VSA Capital is an international investment banking
and broking firm, with offices in London &
Shanghai, providing corporate finance, advisory
and capital markets services to private and public
growth companies.
▪IFC Advisory are advising on the investor
relations activity. IFC are London based and
provide combination of skills covering corporate
finance and financial PR coupled with investor
access at the institutional, and high net-worth and
retail level
▪DAC Beachcroft providing legal advice for the
dual listing. They are an international firm with
offices around the world & have more than 2,500
staff and over 1,100 lawyers. In NZ they have an
alliance with Wotton & Kearney
The AQUIS Market (AQSE)
▪AQSE is home tonearly 90 primary market
securitiesas well as over 600 stocks registered
for trading on its secondary market (AQSE
Trading).
▪Its parent company Aquis Exchange is the
seventh-largest stock exchange group by traded
value in Europe and trades over 1,800 securities
in 14 markets.

12
Historical
Financial Results
In FY22 the business has recovered well post
Covid lockdowns.
Positive EBITDA shows recovery to the
pre-Covid improving trend following
period of restructuring & simplification
of the business.
Capital raised during FY22 has been used
to reduce debt, and reduce interest cost.
Debtors, creditors and deferred revenue initially
increased following the addition of
the Triple Twobusiness in FY21.
FY22 reflects a more normal structure as
one off integration factors were concluded.
Current Liabilities for FY21 included the
provision for earn-out consideration as part
of the acquisition of Triple Two.
This has now been concluded and the balance
written back with greater certainty
as the earn out period is almost completed.
There was a consequential revision of the
Goodwill provision.
Significant increase in Net Assets from FY20
onward are due to the impact of changes
in the IFRS 15 & 16 accounting standards
relating to the treatment of leases.
As at 31 MarchFY2019FY2020FY2021FY2022
NZ$'000sActualActualActualActual
Debtors296 951 4,615 1,244
Lease Receivables- 1,670 2,085 2,755
Other Current Assets 980 1,083 1,303 606
Creditors(4,565)(3,996)(5,401)(4,518)
Current Deferred Revenue- (211)(5,196)(1,119)
Other Current Liabilities(185)- (7,073)(627)
Net Working Capital(3,474)(503)(9,667)(1,659)
Intangible Assets2,842 2,840 19,064 12,719
Fixed Assets 787 2,613 793 1,792
Lease Receivables- 16,653 16,198 16,488
Other Non Current Assets2,703 15 15 15
Total Non Current Assets6,332 22,121 36,070 31,014
Total Non Current Liabilties1,146 1,192 3,066 3,084
Total Net Operating Assets
1,712 20,426 23,337 26,271
Total Capital Employed
Overdraft/(Cash)(302)(255)(886)(1,156)
Debt5,713 5,522 6,865 3,883
Lease Liabilities- 20,870 19,079 21,146
Net Debt5,411 26,137 25,058 23,873
Equity(3,699)(5,711)(1,721)2,398
Total Capital Employed
1,712 20,426 23,337 26,271
Summary Statement of Financial Position
FYE 31 March
FY2019
FY2020
FY2021
FY2022
NZ$'000s
Actual
Actual
Actual
Actual
Revenue - Continuing Op's
6,039


4,202


2,727


7,821


EBITDA
(3,393)
480


(909)
814


EBITDA Margin
(56.2%)
11.4%
(33.3%)
10.4%
EBIT
(3,657)
(222)
(1,728)
233


EBIT Margin
(60.6%)
(5.3%)
(63.4%)
3.0%
Finance Costs
Finance Costs
753


687


892


881


Impairment of Investment in Associate
-


2,520


-


5,893


Share of Net Loss of Associate
399


168


-


Reduction of Contingent Consideration
Payable
(6,431)
NPBT for Continuing Op's
(4,809)
(3,597)
(2,620)
(200)
Tax Expense / (Credit)
4


(7)
(80)
(110)
NPAT for Continuing Op's
(4,813)
(3,590)
(2,540)
(90)
NPAT for Discontinued Op's
-


(1,593)
(7)
(348)
Other Income/(Loss)
725


(99)
58


(120)
Net Profit/(Loss) After Tax
(4,088)
(5,282)
(2,489)
(558)
NPAT %
(67.7%)
(125.7%)
(91.3%)
(7.1%)
Summary Statement of Financial Performance

13
Business Operations
The Key sources of Revenue for Cooks are:
Recurring Operational Revenues:
Royalties
Marketing Fees that are used
to support the brand
Supplier incentives
Capital Revenues:
Sale of café franchises
Sale of regions in the UK (ECUK)
Property Search
Project Management Fees
Design Fees
Construction & Fit Out Fees
The above chart illustrates the trends between recurring revenue growing as
the café numbers increase and the proportion of one-off revenue reducing a
10 year period at various sales levels per store per annum
8.5%
5.9%
4.5%
91.5%
94.1%
95.5%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
200k
300k
400k
Income Split from 100 stores at different sales p.a.
Capital Revenues %
Operational Revenues %

14
Aiden Keegan
ManagingDirector,
Great Britain
David Hodgetts
Managing Director,
Triple Two Coffee
Tony McVerry
Managing Director,
Ireland and Europe
Keith Jackson
Executive Chairman
Craig Brown
Chief FinancialOfficer
Company
Management

15
Summary
4th
N ̊
Cooks Coffee is the fourth largest coffee focused
chain and the largest solely franchisor focused café
chain in the UK & Ireland.
Expanding the footprint of the Esquiresand
Triple Twobusiness with major focus on the
core business of building the store network in
the UK and Ireland.
Cooksis building a business of “ethical coffee
chains with community spirit” –based around the
current Esquiresand Triple Twobrands, with
further complementary acquisitions planned.
Recovering from the Covid-19 period and benefitting
from the increasing trend to working from home.
Expanding revenue streams within existing café estate
to include click and collect,greater loyalty use with the
branded APPS, delivery options and new product
offerings.
Capital raising to complete near term acquisitions, build the
existing network and enhance digital functionality and growth.
Dual listing on the AquisExchange in Q4 2022
alongside existing listing in New Zealand.

that Paul Elliott, who retires in
accordance with NZX Listing Rule 2.7.1,
and being eligible for re-election, be re-
elected as a director of the Company.
Re-election of Paul Elliott
16
Resolutions
that PeihuanWang, who retires in
accordance with NZX Listing Rule 2.7.1,
and being eligible for re-election, be re-
elected as a director of the Company.
Re-election of PeihuanWang
that QiangKui, who retires in accordance
with NZX Listing Rule 2.7.1, and being
eligible for re-election, be re-elected as a
director of the Company.
Re-election of QiangKui
that the appointment of Michael Ambrose
as a director of the Company by
unanimous resolution of the Board be
confirmed in accordance with clause 17.5
of the Company’s Constitution.
Confirm appointment of Michael
Ambrose
that the Board is authorisedto fix the
auditor’s remuneration.
Auditors
123
45

17
Proxies
FORAGAINSTDISCRETIONARY
ResolutionsVotesPercentageVotesPercentageVotesPercentage
1
31,645,80688.47%3,7160.01%4,120,39711.52%
2
31,299,23087.50%6,0160.02%4,465,39712.48%
3
11,087,50331.00%20,217,48956.52%4,465,39712.48%
4
31,515,89588.93%1,1540.00%3,920,39711.06%
5
31,648,91588.48%9010.00%4,120,39711.52%

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IMPORTANT NOTE ANDDISCLAIMER
19
Someoftheinformationcontainedhereinhasnotbeenindependently
auditedorreviewedbyanyindependentthirdparty.
Thispresentationmaycontainforwardlookingstatementsandforecasts.
Allstatementscontainedinthispresentationthatarenotclearly
historicalinnatureorthatnecessarilydependonfutureeventsare
forward-looking,andthewords“forecast”,“anticipate”,“believe”,“expect”,
“potential”,“opportunity”,“estimate”,“plan”,andsimilarexpressionsare
generallyintendedtoidentifyforward-lookingstatements.Forward-
lookingstatementsaresubjecttovariousrisksanduncertainties.
Nothinginthispresentationisapromiseorrepresentationastothe
future.Statements,estimates,projectionsandforecastsinthis
presentationastofuturemattersmayprovetobeincorrect,andthe
recipientiscautionednottoplaceunduerelianceonforwardlooking
statements.Recipientsshouldconducttheirowninvestigations,
verificationsandassessmentsofthemeritsoftheopportunity,identify
theinformationthattheyrequireandengagetheirownprofessional
advisers.
Circumstancesmaychangeandthecontentsofthispresentationmaybecome
outdatedasaresult.Cooksundertakesnoobligationtoupdateforwardlooking
statementsifcircumstancesorestimatesoropinionsshouldchange(exceptas
requiredbyapplicablesecuritieslaw).
Exceptinsofarasliabilityunderanylawcannotbeexcluded,neitherCooksnor
anyofCooks’directors,employees,shareholders,subsidiaries,agents,advisers,or
anyotherpersonwhomakesanyrepresentationorwarrantyshallhaveno
responsibilityorliabilityarisinginrespectofanyinformationcontainedinthis
presentationforerrorsoromissionsorfailuretocorrectorupdateany
informationinthepresentation(includingresponsibilitytoanypersonbyreason
ofnegligence).