Silver Fern Farms embraces TradeWindow trade solution

MEDIA RELEASE
Silver Fern Farms embraces TradeWindow digital trade solution
23 February 2022
Auckland, NZ. TradeWindow (NZX: TWL), has confirmed an agreement to provide
their Cube global trade platform solution to leading New Zealand meat producer
Silver Fern Farms Ltd.

CEO AJ Smith says the scope of the new agreement means long standing customer
Silver Fern Farms will be one of TradeWindow’s largest customers by revenue. Most of
this will be generated through the new generation Cube global trade platform,
rather than Prodoc, which the meat company has historically relied on.
Silver Fern Farms is a major exporter of natural grass-fed New Zealand lamb, beef
and venison. It operates a network of 14 processing plants across New Zealand and
generates annual revenues of around $3 billion from sales to over 60 countries and
regions. Major markets include US, China, UK, Germany, Dubai, Japan, Hong Kong
and South Korea.
“Adoption of the Cube global trade platform by Silver Fern Farms confirms the
particular strengths of this solution for primary industry exports where timeliness and
quality are critical,” says Mr Smith.

The New Zealand beef industry has performed exceptionally well over recent years
according to a new report out this week from Rabobank. Beef exports have grown
by 94,000 tonnes or 21 per cent over the last five years and enjoyed strong pricing.
Growing demand from China, which is now New Zealand’s largest beef export
market, has helped power this increase. Exports to China now account for close to
40 per cent of exports, representing a doubling from just 20 percent in 2017.
The agreement between TradeWindow and Silver Fern Farms is effective
immediately.

ENDS
About TradeWindow:
Founded in December 2018, TradeWindow is an NZX-listed software company that provides digital
solutions for exporters, importers, freight forwarders, and customs brokers to drive productivity, increase
connectivity, and enhance visibility. TradeWindow’s software solutions integrate to form a cohesive digital
trade platform that enables customers to more efficiently run their back-end operations, share
information and securely collaborate with a global supply chain made up of customers, ports, terminals,
shipping lines, banks, insurance companies, and government authorities.
www.tradewindow.io
Further information:
Piet de Jong, for TradeWindow communications
piet.dejong@baldwinboyle.com, +64 21 812 766