Special Meeting Addresses
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®
M E T O D AY L I M I T E D
S P E C I A L S H A R E H O L D E R S M E E T I N G
8 M A R C H 2 0 2 4
Me Today Board Members
Meeting Agenda
Key topics of presentation
•Summary of the Capital Raise & Debt Restructure –Stephen
Sinclair
•Business Overview –Stephen Sinclair
•Brand & Sales Opportunities –Michael Kerr
•Questions
•Resolutions & Voting
•Any other business
Independent Director Recommendation
on Resolutions
Resolution 1 - Extension of Repayment date of the Jarvis Trust Loan
Resolution 2 - Reclassification of Non-Voting Shares
Resolution 3 - Transfer of MTL Securities’ Shares
Resolution 4 - Rights Issue
Resolution 5 - MTL Shareholders participating in the Rights Issue
and Underwriting
•The Capital Raise
•The Debt Restructuring
•Use of the capital raise funds
•Capital Raise timetable
•Financial Result to 31 December 2023
•Business Overview
Restructuring & Capital Raise
Offer size Up to NZ$2.78 millionif the rights offer is fully subscribed, plus the ability
to take oversubscriptions.
Offer structureA pro-rata non-renounceable rights issue of 9 newshares for every 4
existing shares held on the Record Date at 8 cents per share.
Shareholder supportInterests associated with Grant Baker and Stephen Sinclair have agreed to
underwrite at least $2m of the new capital.
Summary of Capital Raise
6
King Honey Acquisition Debt
•BNZ $7.0m
•Jarvis Trust$5.5m
Total Acquisition Term Debt$12.5m
•BNZ Debt secured over entire group
•Jarvis Debt Secured over King Honey
Debt Restructure
•BNZ King Honey Debt$5.0
•Jarvis King Honey Debt$5.5m
•Me Today Debt$2.0m
Total Debt$12.5m
•BNZ King Honey debt now secured solely over the King Honey
business.
•Me Today debt of $2m still ranks ahead of the Jarvis debt
Debt Restructuring
The cash raised will be used to:
•Enable continued investment in the Me Today brand
•To take advantage of sales and brand opportunities in New Zealand
and International markets
•To invest in research and new product development
•To fund working capital for the Me Today brand
Use of Capital Raise Funds
Timetable
EventDate (all 2024)
Announcement of Offer5March
Record Date for Determining Eligibility5.00pm on 12 March
Opening Date and mailing/emailing of Offer Documentation13 March
ClosingDate (last day for online applications with payment), unless extended5.00pmon 22 March
Allotment andissue of New Shares28 March
Quotation of New Shares (NZX:MEE)28 March
Statements despatched2April
9
6 Month Unaudited Financial Performance
•The result includes six months trading of the Me Today brand, agency
revenue and King Honey.
•Revenue for the group was gross $2.89m, net $2.28m and an operating
loss before tax of $3.28m.
•Me Today group gross revenue $1.43m, EBITDA loss $0.67m
•Agency services gross revenue $0.3m, EBITDA loss $0.13
•King Honey gross revenue $1.15m, EBITDA loss $0.77m
•Listed company and shared operating costs $0.65m
•In addition to the EBITDA operating losses, the group incurred
extraordinary non-cash items of $3.82m:
•Customer relationship asset impairment $3.45m
•Fair value loss on biological assets $0.35m
•Write down of assets held for sale $0.02m
•Total net loss for the 6 months ended 31 December 2023 $7.25m.
10
6 months
ended
31 Dec 2023
(unaudited)
6 months
ended
31 Dec 2022
(unaudited)
NZ$000NZ$000
Revenue before marketing services provided by customers2,8854,146
Less marketing services provided by customers(609)(547)
Revenue2,2763,599
Changes in inventories of finished goods and work in
progress
(1,213)(2,178)
Gross Profit1,0631,421
Gross Margin %47%39%
Less total expenses(3,287)(4,496)
Operating EBITDA(2,224)(3,075)
Depreciation and amortisation(184)(249)
Amortisation of customer relationship asset(542)(542)
Impairment of biological work in progress asset-(861)
Impairment of customer relationship asset(3,451)
Fair value loss on biological assets(350)(544)
Restructure costs(150)(151)
Write down of assets held for sale(24)(98)
Finance income-4
Finance expense(326)(289)
(5,027)(2,730)
Net loss for the period(7,251)(5,805)
Overview – Me Today
Key Strategies
•Win in the Health & Wellness category
•Growing brand recognition and point of difference
•Leveraging the three subcategories
•Supplements
•Skincare
•Mānuka Honey
•Expanding the range and investing in New Product Development
opportunities
•Growing the brand in New Zealand and internationally in the core focus
markets of China, the US, Japan, Australia, the UAE and Ireland
•Building a strong team of local and international employees and partners
Overview – The Good Brand Company
Overview
•Nationwide coverage in Pharmacy
•National sales team
•Represents five brands in the Health & Wellbeing
category
Key Strategies
•Become a leading service provider to Heath &
Wellbeing brands
•Continue to develop Nationwide strategy
•Continue to add Agencies
•TGBC to be breakeven in 2024
Overview – King Honey Limited
Overview
•Taupo Production and storage facility.
•Capacity to pack 1.1m jars per annum using one shift.
•Beekeeping operation with 1,700 hives based out of Turangi in the
central North Island.
•15 Employees across production and Beekeeping.
Key Strategies
•Focus on growing sales through the following key areas:
•ACG and the BEE+ brand
•Branded Sales & SuperLife
•Contract Pack & OEM opportunities
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•Established November 2019. Me Today will always be: Fresh/clean design, available
across like categories, made with the environment in mind and from New Zealand
•Expanded footprint in New Zealand to include some of New Zealand's largest retailers
•Also available online at trusted sites, such as: Health Post, Pharmacy Direct and at
www.metoday.com
•Continual investment in retailer marketing and branded above the line marketing
•Building the range out strategically across each category is important
•Development of new ranges focusing on specific stories is under way. To launch mid
2024
Me Today New Zealand
Build the brand at home
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•Australia is an extremely competitive market therefore we need a targeted
approach to launching and establishing Me Today
•In Australia Me Today has a range of Mānuka Honey, 9 TGA listed
Supplements and Skincare SKU’s available
•Currently Me Today is building out its online retail presence with several
online partners
•Discussions continue with offline retailers as well, early-stage discussions are
underway with prospective retail partners
•Currently strategic spend based on opportunity
Me Today Australia
Online & offline
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•Me Today USA Inc. is up and running
•Me Today has an establish supply chain and holds stock in a
third-party warehouse in Arkansas allowing speed to market
•Compliance programs are in place to allow product to be imported and sold
in the US
•Me Today is now available online through: Amazon.com, Walmart.com as
well as two other third-party websites. Me Today is also available from
www.metoday.com
•Me Today has secured listings for two Mānuka Honey products and seven
Skincare products into a large US Grocery chain with circa. 400 doors. On
shelf dates April 2024
•Me Today will be at Expo West presenting its unique Mānuka Honey
propositions and Me Today supplements
•We will actively invest in retailer partnerships and brand
Me Today North America
Online & offline
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•Interest in the Me Today Brand from China is high, mainly in the supplement
category
•Post COVID the Chinese consumer continues to focus on their wellness
•There has been credible interest from companies wanting to partner with Me
Today in China
•Recent trip to China allowed conversations to continue face-to-face
•Post China trip Me Today signed a ‘heads of agreement’ with a large Chinese
sports nutrition company for a licensing agreement
•The HOA allows for upfront payment for use of the Me Today trademark in
China along with a long-term licensing arrangement
•Exciting partnership, creating new revenue and brand exposure in an
important market, potential new product development input along with
opportunities for economies of scale
Me Today China
Exciting License Agreement
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•Me Today continues to work closely with its distributor and partner in
Japan, Mash Beauty Co. Lab
•In Ireland, we are currently working directly with retailers and have a
presence in Pharmacy & Grocery
•In the UAE Me Today is available through a premium pharmacy group
•Overall, the brand presence is small in these markets however our
partnerships are strong and have the capability to support and grow
the brand
•Me Today continues to work with its partners in these markets both
from a strategic marketing point of view and a new product point of
view
Me Today other markets
Strategic opportunities to grow
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•We continue to promote Me Today across multiple media
•We have an always on approach. Social, Radio, Bus Backs, Billboards
•Me Today offers something different to both retailers and consumers in
the categories it is in, a fresh, clean modern fashionable brand!
Me Today brand
Latest campaign imagery
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•Me Today clearly links Mānuka Honey, Supplements and Skincare
•Me Today now includes 14 Mānuka SKU’s, 25 Supplement SKU’s (Complex &
High Dose) and 32 Skincare SKU’s
•In the last 12 months we have launched a lot of Mānuka related products,
including:
•Full range of UMF rated Me Today Mānuka Honey SKU’s
•Me Today Lozenges x 4
•Me Today Super Honey x 4
•We continue to develop and build on our Mānuka Honey offering
•Me Today Supplement Projects: Local, Off-shore
•Me Today Skincare Project: Large project
Me Today product
Projects
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King Honey
Grow Sales of Mānuka Honey
•The Group is committed to optimizing performance of the King
Honey business
•Given the challenging nature of the industry we must employ clear
strategy to work through our Mānuka Honey stocks whilst
maintaining value
•We have three core areas we can grow the sales of Manuka Honey
in:
•Access Corporate Group (ACG) – BEE+
•Branded opportunity through Me Today and SuperLife
•Contract Pack and OEM
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King Honey – BEE+
Maximize BEE+ opportunity
•Continue to partner with Access Corporate Group (ACG) in respect to
the BEE+ brand
•BEE+ has a good following in China and is important to the ACG group
•Recent trip to China confirmed purchase orders for BEE+ products
out to June 30
•Discussions continue around the design, look and feel of the brand
along with marketing initiatives to drive brand growth
•Discussion around expanding the range into other wellness
categories
•The relationship is positive, and discussions will continue in China mid
March 24
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King Honey – brand
Branded options
•The Mānuka Honey industry has been challenging although globally branded
opportunities still exist
•True value comes from sales of Mānuka honey in branded format
•The Me Today Group can do this through its existing brands BEE+, Me Today &
SuperLife
•Me Today has a clear approach to branded sales:
•Bee+ through ACG group
•Me Today through online & offline premium mainstream opportunities
•Superlife where value is more of a concern in a market
•Medium to long term opportunities exist to value-add Mānuka Honey to really
cement it as a high value raw material to the Me Today Group
•t
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King Honey – Contract Pack & OEM
Strategic way to sell Mānuka
•The group also has opportunities in the contract pack/OEM space
•We regularly quote for these jobs locally and internationally
•We currently work with a few OEM customers
•Heavily price driven part of the market
•Opportunity to recover the carrying value of Mānuka Honey
inventory
Questions
1.Extension of Repayment Date of Jarvis Trust Loan
2.Reclassification of Non-Voting Shares
3.Transfer of MTL Securities’ Shares
4.Rights Issue
5.MTL Shareholders participation in the Rights Issue and
underwriting.
R e s o l u t i o n s
A ny O t h e r B u s i n e s s
T H A N K Y O U
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Me Today Special Meeting
Meeting Script
1) Title Slide
Good morning, everyone, and welcome to the Me Today Special Meeting of
Shareholders. My name is Grant Baker, and I am the Chair of the Me Today Board.
A few housekeeping matters before we begin.
In the case of a fire there is a fire exit where you came in, please use the staircase. The
emergency assembly point is located in front of the building, near Khyber Pass Road.
Bathrooms are located on your left as you exit the elevator or in the stairwell.
The purpose of today’s meeting is to vote on five ordinary resolutions relating to the
restructure of the Me Today Group funding facilities and associated Capital Raise.
2) Board of Directors
I would like to introduce my fellow directors – Roger Gower, Richard Pearson, and
Antony Vriens. Hannah Barrett is also with us online from Japan.
Also at the table is CEO and director Stephen Sinclair and Founder and Director
Michael Kerr.
Our group CFO Kevin Senior is also here today.
In attendance today are the company’s auditors, BDO, legal advisors Chapman Tripp
and share registrar Computershare.
3) Meeting Agenda
I propose to take the notice of meeting and the Armillary Independent Adviser Report
as read. A quorum is present and therefore I declare the meeting open.
Stephen Sinclair and Michael Kerr will provide you with an overview of the restructure
and capital raise together with a business update outlining the activities and
opportunities for the group.
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Following the presentations, there will be an opportunity for discussion and any
questions that you may have.
We will answer any questions on the resolutions at the time that they are proposed,
and there will be a further opportunity at the end of the meeting for you to ask any
other general questions about the group.
4) Independent director recommendation on resolutions
As noted in the Notice of Meeting, the independent directors, Hannah Barret, Roger
Gower and Antony Vriens, unanimously recommend that shareholders approve all
resolutions. The independent directors consider the Jarvis Trust Loan extension, the
Rights Issue and the Partial Underwriting the most significant transactions covered by
the resolutions. If Resolutions 1, 4 and 5 are not passed, then the Company will need
to urgently find an alternative method to raise cash, which the independent directors
consider would be difficult.
We have had some shareholders ask questions ahead of the meeting about the
potential increase in control the founders could have post the capital raise.
All of the directors are disappointed with the way that the King Honey business has
performed.
It is not the current intention of the founders to make a takeover offer for the
company. MTL has suffered the biggest loss of any shareholder, and without the
underwrite from me and Stephen Sinclair the group would urgently need to find other
sources of funding.
Through the capital raise structure all shareholders have the same opportunity to buy
further shares, so they are not diluted, should you decide that further investment in
Me Today is something you want to do having regard to your own personal
circumstances and tolerance for risk.
Voting on each resolution is being conducted by poll. All five resolutions are ordinary
resolutions and may therefore be passed by a simple majority of votes of shareholders
voting in person or by proxy.
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Prior to the meeting we had received proxies relating to 8,349,561 shares which
represents 64% of the shares on issue.
I would now like to hand over to Stephen Sinclair.
5) Restructure & Capital Raise Agenda
Thanks Grant.
In this section I will discuss the following.
• The Capital Raise.
• The Debt restructuring.
• The use of the capital raise funds.
• The capital raise timetable.
• Half year Results overview.
• And the medium-term strategy for both Me Today and King Honey.
I will then hand over to Michael Kerr to discuss the brand and sales opportunities in
further detail.
6) Summary of Capital Raise
Me Today Limited is seeking approval from shareholders today to raise up to $2.78m
in new capital supported by an underwrite of the first $2m from Trusts associated with
myself and Grant Baker.
The offer structure is a non-renounceable rights issue offering 9 new shares for every
4 existing shares held on the record date. The value of the rights issue is 8 cents per
share.
7) Debt Restructure
Shareholders are also being asked to ratify, confirm and approve the variation and
extension to the Jarvis Trust loan.
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As part of the acquisition of the King Honey business, the group has borrowings of
$7.0m from the Bank of New Zealand and a subordinated note payable to the Jarvis
Trust, as vendor, in the amount of $5.5m. The BNZ facilities were subject to
amortisation and repayable on 29 June 2026, and the amount due to the Jarvis Trust
was repayable on 30 June 2024.
Given the performance of the King Honey business, the amounts due to both BNZ and
the Jarvis Trust have not been able to be repaid as scheduled. The group has therefore
agreed to new terms with both lenders.
These new terms are contingent on the group raising new capital.
The loans payable to BNZ and to the Jarvis Trust have different security profiles. The
BNZ debt is secured by a first ranking general security agreement over the entire Me
today group and its subsidiary. The Jarvis Trust debt is secured by a second ranking
general security agreement just over the King Honey business.
As part of the agreement to inject new capital into Me Today Limited, BNZ has
agreed for Me Today Limited to be removed from the debt security group, with the
exception of an amount of $2m. This $2m continues to rank ahead of the Jarvis
Trust. It, however, means that the Me Today business is no longer a guarantor to
BNZ in respect of the remaining $5m of the King Honey debt.
We believe that the restructuring plan being proposed is comprehensive and will ring
fence the Me Today business from the King Honey business. It provides Me Today
with a pathway to allow it to grow and take advantage of the opportunities that are
currently available.
8) Use of Capital Raise Funds
The capital raised through the rights issue will be used for the following purposes.
• To enable continued investment in the Me Today brand.
• To take advantage of sales and brand opportunities in New Zealand and
International markets.
• To invest in research and new product development.
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• To fund the working capital needs of the Me Today brand.
9) Rights Issue Timetable
The key dates relating to the rights issue are as follows:
• Announcement of Offer – The announcement was made Tuesday this week
subject to the approvals required from this meeting.
• Record Date for determining eligibility – 5pm on 12 March.
• Opening date and mailing/emailing of offer documentation - 13 March.
• Closing date – 5pm on 22 March.
• Allotment & Issue of New Shares – 28 March.
• Quotation of New shares (NZX: MEE) 28 March.
• Statements dispatched – 2 April.
10) FY23 Half Year Overview
The results show revenue of $2.3m, compared to $3.6m for the six months ended 31
December 2022, and a loss after tax of $7.25m, compared to $5.81m in the six
months in the year prior. The operating EBITDA loss for the period is $2.22m, before
adjusting for the write down of the customer relationship asset of $3.45m.
By comparison the operating EBITDA for the same period last year was a loss of
$3.08m.
11) Business Strategy – Slide 1 / Overview – Me Today
As founders of the Me Today business, Grant, Michael and I continue to believe in
the strength of the Me Today brand and we want to continue to support the growth
of the brand through the rights issue.
The strategy for Me Today will be to continue to focus on growing and developing
the brand in New Zealand and internationally.
The key strategies for the Me Today business are focused on the following areas:
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• The Health & Wellness category.
• Growing the brand and creating a point of difference.
• Focusing on the three sub-categories within the brand:
o Supplements.
o Skincare.
o Mānuka Honey.
• Expanding the range and investing in New Product Development
opportunities.
• Growing the brand in New Zealand and internationally in the core focus
markets of China, the US, Japan, Australia, the UAE and Ireland.
• Maximizing and leveraging the new China licensing arrangement.
• Building a strong team of local and international employees and partners.
New Zealand remains a key focus and continuing to perform strongly in our home
market is important for the international standing and profile of the brand. The
recent China licensing arrangement is a good example of the New Zealand brand
being noticed internationally.
We would like to acknowledge the efforts of our employees. We have made changes
to the team over the past few months as part of our cost-cutting initiatives and the
team has responded well.
We have 12 employees in our Auckland office and we are confident that we have the
right team in place to support the growth and enable us to implement the strategies
of Me Today.
12) Business Strategy Slide 2 / Overview – The Good Brand Company
The Good Brand Company. (TGBC)
The Good Brand Company is a sales agency business with a team of five sales staff
that provide coverage Nationwide in New Zealand. The Good Brand Company
currently represents five brands including Me Today and we hope to add another
brand to the portfolio by the end of June.
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The key strategies for the Good Brand Company are as follows:
• Become a leading service provider to Health & Wellbeing brands.
• Continue to develop the Nationwide service capability.
• Continue to add agencies.
• Become breakeven in 2024.
13) Business Strategy – Slide 3 / Overview – King Honey Limited
Whilst the activity to sell the King Honey business is underway management
continue to look for opportunities to grow the sales of Mānuka Honey.
The three main areas of focus for sales growth with Mānuka Honey are as follows:
1) ACG and the BEE+ Brand.
2) Branded Sales through Me Today and Super Life.
3) Contract Pack and OEM opportunities.
The King Honey operation consists of a production facility in Taupō where we store
our inventory of Mānuka Honey and pack honey for sale to ACG, Me Today and other
contract pack customers.
The operation has the capacity to pack 1.1 million jars annually utilizing one shift and
has the ability to scale further as demand requires. We employee 10 staff on site in
Taupo to manage and operate the production facility.
The Beekeeping operation has been downsized and operates just in the central
Plateau in the North Island. We have 1,700 hives placed in the field and these are
managed by 5 employees.
We currently have 470 tonne of Mānuka Honey excluding the current season
harvest. The honey is in different ratings of multi and mono floral Mānuka Honey
with UMF ratings ranging from 5+ at the low end to ratings of over 25+ at the high
end.
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The 2024 season harvest is looking promising. We are expecting to produce more
honey this season with 1,700 hives in the field compared to the 4,000 hives we had
in 2023.
I would now like to hand over to Michael who will talk about brand and sales
opportunities in further detail.
14) Me Today New Zealand
Good morning, everyone. It is a pleasure to be able to present to you all today.
You have heard Steve touch on the overall business strategy. I would now like to take
some time to talk you through some of the sales and marketing initiatives we have in
place for the Me Today group
Me Today was established in November 2019 making the brand still relatively young
versus most of its competitors. The brand is now known for its efficacious products
that are fresh and cleanly designed with products from complementary categories
that are made with the environment in mind. The brand is from New Zealand and
proud to be.
Since 2019 we have expanded the retail footprint in New Zealand of Me Today to
include some of New Zealand's largest retailers such as: Unichem & Life Pharmacy
stores, Chemist Warehouse, Bargain Chemist, Independent Pharmacy and
Countdown stores. Me Today is also available online at trusted sites, such as: Health
Post, Pharmacy Direct and obviously at www.metoday.com. For Me Today to be
globally successful we believe that the brand needs to be successful in New Zealand,
we have come a long way establishing a relevant footprint in New Zealand and we
want to continue to grow and develop this. In order to do this, we need to continue
to invest in retailer marketing and branded above the line marketing. We also need a
strong flow of new products allowing us to build out the range strategically across
each of the three categories we are in. The development of new ranges focusing on
specific stories is under way with the first of these to launch mid 2024.
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15) ME TODAY AUSTRALIA
Australia is a big market with lots of opportunity however we feel we need a very
targeted approach to launching and establishing Me Today across the Tasman. Our
market entry strategy is to build a presence for the brand online that will in turn lead
to more offline retail presence. In Australia Me Today has a range of Manuka Honey
products available, 9 TGA listed Supplements and multiple Skincare products. Me
Today is listed on several e-commerce sites with regular repeat orders coming in.
Meanwhile discussions continue with offline retailers as well. We are in early-stage
discussions with prospective retail partners to help build the brands presence in
bricks and mortar stores. In Australia we invest in our retail partnerships and
selected marketing activations dependent on the partnership and the size of the
opportunity.
16) ME TODAY NORTH AMERICA
Whilst working on customer relationships we have set up Me Today USA Inc. We
have an established supply chain and hold stock of selected Mānuka Honey,
Supplement and Skincare products in a third-party warehouse in Arkansas allowing
speed to market
We have compliance programs in place to allow products to be imported and sold in
the US. Me Today is now available online through: Amazon.com, Walmart.com as
well as two other third-party websites. Me Today is also available from
www.metoday.com
As well as this Me Today has secured listings for two Mānuka Honey products and
seven Skincare products in a large US Grocery chain with about 400 doors. On shelf
dates for these products commence April 2024. In order to continue to build out our
presence in market Me Today will be at Expo West presenting its unique Mānuka
Honey propositions and Me Today supplements. In the US we are actively investing
in retailer partnerships and brand.
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17) ME TODAY CHINA
Even though in recent years our industry has changed significantly it has become
clear that post COVID the Chinese consumer continues to focus on their overall
wellness. Interest from Chinese businesses in the Me Today brand is high with
several parties interested in taking the Me Today brand into the China market. The
product area of most interest seems to be in the supplement space however it
seems that the brand in totality has created a presence in New Zealand that has
allowed it to be seen and sought out by various parties for launch into China.
During a recent trip to China we continued a few of these conversations face to face.
This allowed us to assess each opportunity and to ultimately move forward with
signing a licensing agreement ‘heads of agreement’ with a large Chinese sports
nutrition company. The HOA allows for upfront payment for use of the Me Today
trademark in China along with a long-term licensing arrangement. We see this as an
exciting partnership, creating new revenue and brand exposure in an important
market, along with potential new product development input and potential for
economies of scale.
18) ME TODAY OTHER MARKETS
Me Today continues to work closely with its distributor and partner in Japan, Mash
Beauty Co. Lab. We have a number of skincare, supplement and Mānuka honey
products available throughs Mash’s Cosme Kitchen and Biople stores.
In Ireland, we are currently working directly with retailers and have a presence in
Pharmacy & Grocery in stores like Chemist Warehouse Ireland and Tesco.
In the UAE Me Today is available through a premium pharmacy group who are keen
to build out the Me Today range further.
Overall, the brand presence is small in these markets however our partnerships are
strong and have the capability to support and grow the Me Today brand. We will
continue to work with our partners in these markets both from a strategic marketing
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point of view and a new product point of view to further grow out the presence of
the brand.
19) ME TODAY BRAND
In conjunction with an external creative, we have further evolved our brand imagery
to enhance our look as a premium mainstream brand. The imagery as you can see is
young and vibrant. We continue to promote Me Today across multiple media
including an always on approach across social media, radio, bus backs and billboards.
Me Today offers something different to both retailers and consumers, we believe
this to be a fresh, clean, modern and fashionable brand - all within the health space!
20) ME TODAY PRODUCT
As you know Me Today clearly links Mānuka Honey, Supplements and Skincare.
During the last 12 months we have launched a lot of Mānuka related products,
including a full range of UMF rated Me Today Mānuka Honey products, 4 Me Today
Lozenges and 4 Me Today Super Honey products. The Me Today range therefore
now includes 14 Mānuka products, 25 Supplement products (across the Complex &
High Dose platforms) and 32 Skincare products. We continue to develop and build on
our Mānuka Honey offering and have several new product projects running across
both supplements and skincare.
21) KING HONEY
Growing Mānuka honey sales is the focus for the group from a King Honey
perspective. Therefore, we believe the sales strategy for King Honey is made up of
three core areas to best support this. Firstly, by working with Access Corporate
Group and the BEE+ brand. Secondly, we have branded opportunity through BEE+,
Me Today and SuperLife to sell Mānuka honey and lastly but with a more short-term
opportunistic approach in the contract packing and OEM spaces. The next few slides
will touch on each of these further.
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22) KING HONEY – BEE+
Firstly BEE+. We will continue to partner with Access Corporate Group (ACG) in
respect to the BEE+ brand. BEE+ has a good following in China and is important to
the ACG group. Our recent trip to China saw ACG confirm purchase orders for BEE+
products out to June 30. Discussions continue around the design, look and feel of the
brand along with marketing initiatives to drive brand growth. Discussion is also
happening around expanding the range into other wellness categories. The
relationship is positive, and discussions will continue in China mid-March 2024
23) KING HONEY – BRAND
The Mānuka Honey industry has been challenging although globally branded
opportunities still exist. As mentioned, true value for the group comes from sales of
Mānuka honey in branded format. The Me Today Group can do this through its
existing brands BEE+, Me Today & SuperLife. Me Today has a clear approach to
branded sales, with Bee+ through ACG group, Me Today through online & offline
premium mainstream opportunities and Superlife where value is more important in
a specific retailer/market. Under our brands medium to long term opportunities exist
to value-add Mānuka Honey to really cement it as a high value raw material to the
world and obviously the Me Today Group.
24) KING HONEY – CONTRACT PACK & OEM
The group also has opportunities in the contract pack/OEM space to work with third
party brand owners. These are usually short-term jobs. We regularly quote for these
jobs both locally and internationally. We have a select few parties we are currently
working with, providing finished product under their brand. Bulk honey
opportunities also exist for Mānuka Honey to be sold in drums; we assess these as
each opportunity arises.
Thanks for allowing me to give you some insight into the groups sales and marketing
initiatives. I will now hand back to Grant to continue with the meeting.
- 13 -
25) Questions
Thanks Michael. At this point we are happy to answer any questions that you may
have.
26) Resolutions
I would now like to move to the formal resolutions before the meeting. These were
notified in the Notice of Meeting and explanatory notes have been provided.
Voting on each of the resolutions in the Notice of Meeting will be by a poll.
Computershare, the company’s share registry will act as scrutineers.
Please use the voting paper you received in the mail or were given when you
registered for this meeting.
If you do not have a voting paper, you will be able to request one from the scrutineers
when voting takes place.
Only shareholders, proxy holders or corporate representatives of a shareholder may
vote on today’s resolutions.
I am taking the full text of each resolution as read. I will ask for any questions on each
resolution, formally move the resolution then, once I have done that for all five
resolutions, I will ask you to complete you voting papers.
Resolution 1- Extension of repayment date of the Jarvis Trust Loan
The first resolution relates to the extension date for repayment of the Jarvis
Trust loan.
Are there any questions?
I now move this resolution.
Resolution 2 – Reclassification of non-voting shares
The next resolution relates to the reclassification of non-voting shares.
Are there any questions?
- 14 -
I now move this resolution.
Resolution 3 – Transfer of MTL Securities’ Shares
The next resolution relates to the transfer of shares held by MTL Securities
out to Baker, Sinclair and Kerr interests.
Are there any questions?
I now move this resolution.
Resolution 4 – Rights Isse
The next resolution relates to approval of the rights issue.
Are there any questions?
I now move this resolution.
Resolution 5 – MTL Shareholders participation in the rights issue and underwriting.
The next resolution relates to approval of the partial underwriting.
Are there any questions?
I now move this resolution.
Voting
Please complete your voting paper by ticking “FOR”, “AGAINST”, or “ABSTAIN” in the
appropriate place on the form and ensure you have signed the form. Please do not
tick the “DISCRETION BOX”.
If you have any difficulty, or do not have a voting paper, please raise your hand and
someone will assist you.
Once everyone has finished voting, scrutineers will collect the voting papers.
(3-minute pause)
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Scrutineers will now collect the voting papers. Could shareholders please pass their
voting papers to the Scrutineers?
The results of today’s meeting will be posted to the NZX as soon as possible.
27) Other Business and Close of Meeting
28) Thank you
That brings the formal part of the meeting to a close. Are there any other matters
shareholders would like to discuss.
(pause)
I therefore call the special meeting of shareholders closed.
Thank you all for your attendance today.
I now declare the meeting closed.
End of Meeting
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