Appointment of CEO – Aiden Keegan

28 March 2024
Cooks Coffee Company Limited Appointment of CEO – Aiden Keegan
Cooks Coffee Company (NZX:CCC; AQUIS:COOK), the international coffee
focused café chain which includes the brand Esquires Coffee, is pleased to
announce that Aiden Keegan has been appointed as the Company’s Chief
Executive Officer, effective from 1 April 2024.
Aiden commenced his role as Operations Manager at Esquires in Ireland
(“ECHI”) in January 2004. Before joining ECHI, he served as an employee at
Insomnia, the prominent Irish Café chain. Preceding his tenure at Insomnia, he
was actively involved in contract catering in London. Since October 2018, Aiden
has held the position of Managing Director of the Esquires UK business. During
his leadership, the business has witnessed substantial growth, increasing from
38 to 60 stores. Store sales under his guidance have experienced an increase
of 12.6% compound annual growth rate. Aiden Keegan has successfully
steered the company through the challenges posed by the Covid-19 pandemic,
demonstrating a well-developed and profound understanding of the business
and its key drivers.
On his appointment as Chief Executive Officer of Cooks Coffee, Aiden
Keegan, said: “I am honoured to assume the role of Chief Executive Officer of
Cooks Coffee Company. My focus remains steadfast on navigating the
Company through strategic shifts, particularly as we build our UK-centric
approach. We will continue to prioritise growth of the franchise store network,
ensuring our shareholders' confidence in our trajectory. Together with the
Board, I am committed to upholding our ongoing strategy and propelling the
Company forward."
Keith Jackson, Executive Chairman of Cooks Coffee, said: “As Cooks
Coffee Company strategically shifts towards a more UK-centric focus, Aiden
brings a wealth of experience and a deep understanding of our Company,
particularly in the core markets of UK and Ireland, and a proven track record in
driving growth and he has strong relationships with our key franchisee business
partners. His appointment is of paramount importance, as we continue to
expand our operations in this region and internationally.”

(L to R) Keith Jackson Chairman of Cooks Coffee Company and Aiden Keegan Chief
Executive Officer at the Esquires Café in St Neots U.K.)

Enquiries:
Cooks Coffee Company Limited
Keith Jackson (Executive Chairman) +64 21 702 509 (New Zealand)
keith.jackson@cookscoffeecompany.com

Angela Griffen +64 27 578 0889
angela@angelagriffen.com