Store Openings and Trading Update

17 June 2024

Cooks Coffee Company
(“Cooks Coffee”, the “Company” or the “Group”)

Store Openings and Trading Update

Cooks Coffee Company (NZX:CCC; AQUIS:COOK), the international coffee focused café chain, is
pleased to provide information on its store openings and a trading update for the first ten weeks
of the financial year for the Company’s Esquires Organic Coffee Company brand.


(Esquires Coffee Bicester)

Esquires has experienced strong growth across both the UK and Ireland markets, with notable
increases in sales and successful new store openings.

UK and Ireland Combined Performance:
• Overall Esquires store sales for the period increased by 23.7%.
• For the past seven weeks, Esquires branded stores in UK & Ireland achieved
aggregate sales exceeding £600,000 each week and recorded over 80,000
transactions weekly. This level of performance had only been surpassed twice
previously, including the Christmas week of last year.

UK Market:
• Esquires Store Sales increased by 30.1%.
• Like-for-like sales grew by 5.5%.
• New stores opened since April 2023 contributed significantly, accounting for
34.6% of total sales in this period.
• Five new stores were opened in the UK in Colliers Wood, Newport, Sudbury,
Pinner, and Ruislip during April & May 2024.

Ireland Market:
• Esquires Store Sales increased by 11.7%.
• Like-for-like sales rose by 8.0%.
• New stores opened since April 2023 contributed 17.1% of total sales for the
period.
• One new store was opened in Ireland: Galway – Wellpark in April 2024.

Esquires UK & Ireland store sales represented 89.3% of the company’s franchised store sales
from the global store network and the revenue for the year to 31
st
March 2024 accounted for
98.4% of the Company’s revenue. As such, store sales and revenue figures quoted herein
materially represent, and can be used as an indication of, the store sales revenue of the
Company.

The expansion strategy, combined with strong like-for-like sales growth, demonstrates the
Company’s resilience and ability to attract and retain customers in both established and new
locations, as well as Cook Coffee’s strong market position and the effectiveness of its customer
engagement strategies.

Aiden Keegan, CEO of Cooks Coffee Company, said: “We are delighted with the strong start to
the year. The performance across the UK and Ireland of the Esquires brand is a testament to our
dedicated team and our strategic focus on expansion and customer experience. The new stores
have performed very well, and we are excited about the continued opportunities for growth in
both markets.”


Enquiries:
Cooks Coffee Company Limited
Keith Jackson (Executive Chairman)

+64 21 702 509 (New Zealand)
keith.jackson@cookscoffeecompany.com

Angela Griffen +64 275 780889
angela@angelagriffen.co.nz