2024 AGM Presentation

CooksCoffee Company
ANNUAL GENERAL MEETING
10th September2024

Introduction
Chairman’s Address
Trading Update
Resolutions
1
Agenda

Stock Listings
New Zealand Stock Exchange (NZX): CCC
Aquis Exchange in London: COOK
Franchise Model
Cooks promotes individual entrepreneurship and local community
engagement through its franchise model.
Key Operations of Esquires Coffee
Focus Regions: UK and Ireland
Master Franchise Countries: Bahrain, Indonesia, Jordan, Kuwait, Pakistan,
Portugal, Saudi Arabia,
Sustainability Commitment
Cooks Coffee is dedicated to the highest standards of sustainability, with all
coffee being organic and sourced from certified suppliers.
Growth and Reach
International Markets: 9
Total Outlets: 104 (as of Sep 2024)
2
Company Overview
MISSION AND
VALUES
Cooks Coffee is building an ethical café
group with great cafés owned and run
by local people. We are committed to
continually improving our products
and services through innovation.

UK Business Model
Regional Developer System
COOKS’ ESQUIRES
BRAND
Store sales grew
32.4%
22 weeks to 1st September
Storenumbersincreasedby
13% to 68
3
Royalty income from franchised stores is shared between the company and regional
developers. Regional developers have their own staff managing the stores in their region
with oversight and support from Esquires Coffee UK.
ESQUIRES COFFEE UK
REGIONAL
DEVELOPER 1
50 Stores
LondonSouth
East East
Midlands
East of England
REGIONAL
DEVELOPER 2
10 Stores
West Midlands
South West
South Wales
REGIONAL
DEVELOPER 3
8 Stores
Yorkshire & Humber
North East North
West North Wales
REGIONAL
DEVELOPER 4
Scotland
TBA
REGIONAL
DEVELOPER 5
Northern
Ireland
TBA
FRANCHISEESFRANCHISEESFRANCHISEESFRANCHISEESFRANCHISEES

4
UK Store Portfolio
Stores By Type
High Street
Development
Shopping Mall
Bicester, Oxfordshire
Crawley, West Sussex
Godalming, Surrey

ESQUIRES
IRELAND
Store sales grew
+6.4%
22 weeks to 1
st
September
v last year.
Like for like sales +6.6%
IRISH Business Model
Direct Systemwith multi-site owners
–15 stores
ESQUIRES COFFEE
HOUSES (IRELAND)
One Store –4
Owners =4
2 Stores -4
Owners=8
3 Stores –1
Owners=3
5
Royalty income from franchised stores is paid to the companyweekly based on till
sales.

6
Objectives & Brand positioning
Objectives
Grow Existing Network Sales: Increase Like for Like sales at more than
inflation
Expand Market Presence: Increase footprint in the UK and Ireland by
opening new storeswith the target of achieving >300 within 10 years
Enhance Brand Recognition: Strengthen brand identity and community
engagement
Sustainability Leadership: Lead with sustainability in mind and practice
Franchise Support: Provide robust support to franchisees to ensure
consistent quality and customer experience.
Brand Positioning
Emphasise ethical sourcing, community engagement, and local
ownership
Highlight sustainability credentials and certified coffee sources
Appeal to “premium mainstream” consumers
TargetAudience
Urban professionals, coffee enthusiasts, environmentally conscious
consumers, local communities
FY25 NEW
STORES
Openings
UK: Colliers Wood, Newport,
Sudbury, Pinner, Ruislip, Newbury,
Chesterwell, Cardiff
Ireland: Galway - Wellpark

7
Company positioning
Unique Selling Points of Cooks CoffeeEsquires brand
Ethical café group with a strong local ownership model Commitment to
sustainability with certified coffee sources
Focus on community engagement and supporting local entrepreneurs
Empower entrepreneurs with a proven franchise system and
comprehensive support
Differentiate by fostering local entrepreneurship and community ties
Demonstrate ability to expand rapidly with a strategic focus on key
international markets
Outperforming overall market growth and industry leaders in 2024
Investment Appeal
Market Opportunity: Positioned in a growing industry with increasing
consumer demand for specialty coffee and sustainable practices
Proven Track Record: Successful expansion into new markets with a
clear strategy for continued growth
Revenue Diversification: Multiple revenue streams from franchise fees
and store sales
Management Expertise: Experienced leadership team with a strong
understanding of the coffee retail sector

8
Board of Directors and Management
Keith Jackson
Executive Chairman
Michael Ambrose
Independent Director
Elena Garside
Independent Director
Paul Elliott
Independent Director
Gareth Lloyd-Jones
Independent Director
PeihuanWang
Director
Aiden Keegan
Group CEO, Managing Director (UK)
Gordon Robinson
Independent Director
Brendan Duigenan
ManagingDirector(Ireland)
Katie Scott
Chief Financial Officer

9
Introduction to CEO & CFO
AidenKeegan
GroupCEO/ManagingDirector, UK
Aiden has more than 25 years’ experience in the food and beverage industry, with
strong skills in franchisee and supplier relationship as well as optimisation of
operational systems. Aiden has been with Esquires for more than 20 years and was
Operations Manager in Ireland before taking up his current role.
Katie Scott
Chief Financial Officer
Katie has recently returned to the UK from more than 20 years living in Australia
where she held senior finance roles in various industries including airlines,
property, media & travel.

10
Summary
Listing
Listed on the New Zealand Stock Exchange (NZX: CCC) and Aquis Exchange in London
(Ticker: Cook).
Market Presence
104 outlets across 9 international markets, with a strategic focus on the UK and Ireland.
Brand Portfolio
Owns global rights* to Esquires Coffee, with core markets in UK and Ireland.
Value Proposition
Ethical and Sustainable: Committed to ethical sourcing and sustainability practices
Strong Community Focus: Supports local entrepreneurship and community initiatives
Experienced Management: Led by seasoned industry professionals with a proven
track record
Strong New Store Pipeline: 23% of sales in first 22 weeks of FY25 are from stores
opened since April 2023
Market Opportunity: Positioned in a growing industry with strong consumer demand
for premium coffee and sustainability
ETHICAL CAFÉ
GROUP
PROMOTING
LOCAL
OWNERSHIP
AND
COMMUNITY
ENGAGEMENT
*(excluding New Zealand & Australia)

Regional Stores
UK and ROI
11
UK - North East
Darlington
Middlesbrough
Scarborough
Sunderland
UK-NorthWest
Ambleside
StocktonHeath
UK - Yorkshire & The Humber
Doncaster
Wakefield
UK - East Midlands
Brackley
Corby
Leicester
Leicester Wullcomb
Loughborough
Northampton
UK - West Midlands
Hanley
Leamington Spa
Sandwell Aquatics Centre
Stratford-upon-Avon
UK - East of England
Basildon
Chesterwell
Hitchin
Hoddesdon
Houghton Regis
Kettering
Letchworth
Luton
Melton Mowbray
Southend-on-Sea
Stevenage
St Neots
Sudbury
UK - London
Balham
CollierWood
Pinner
Ruislip
Shepherd’s Bush
Twickenham
UK - South East
Alton
Aylesbury
Aylesbury Central
Aylesbury Lucas
Bicester
Buckingham
Crawley Mall
Crayford
Dartford
Dorking
Egham
Esher
Godalming
Guildford
Guilford Boxgrove
Horsham
Maidstone
Mursley Farm
Newbury
Southsea
Tunbridge Wells
Walton-on-Thames
Windsor
Worthing
UK - South West
Boscombe
Bournemouth
Yate
UK - Wales
Caerphilly
Cardiff (Mermaid Quays)
Newport
UK - Scotland
UK - Northern Ireland
Ireland
Carrick-on-Shannon
Castlecomer
Clonmel
Dublin – The Custom House
Dublin – Ilac Shopping Centre
Dublin – O’Connell Street
Dublin – Tallaght Shopping Centre
Galway–Eyre Square
Galway -Wellpark
Limerick
Longford
Mullingar
Navan
Roscommon
Swords

Cooks Coffee Company Limited
-Continuing Business
Financials FY22 –FY24
12

Trading Update
22 weeks to 1st September 2024
UK & Ireland store sales +23.1%
UK +32.4%, Ireland +6.4%
8 New Stores opened in UK & 1 in Ireland
Like for like sales growth in UK2.0% & Ireland
+6.6%
New stores opened since April 2023 contributed
23% of total sales in first 22 weeks FY25 YTD
Weekly sales record of store sales in week ending
1st September of > NZ$1.4m (Stg £0.7m)
Store sales expected to continue to build given
positive new store pipeline
ESTABLISHED
ASALEADING
ETHICALCAFÉ
GROUPPROMOTING
LOCALOWNERSHIP
ANDCOMMUNITY
ENGAGEMENT
13

Q&A