Annual Meeting Addresses

Me Today ASM
Script
Slide 1 - Title
Good morning, everyone. Welcome to the 2024 Me Today online Annual
Shareholders’ Meeting.
My name is Grant Baker. I am the Chair of the Me Today Board.
A few housekeeping matters before we begin.
Proxies have been appointed relating to 35,726,679 shares, representing over 65.77%
of total shares.
As stated in the Notice of Meeting, the directors intend to vote all discretionary
proxies in favour of the resolution.
A quorum is present. Therefore, I declare the meeting open.
To effectively manage this online meeting, we have all participations on permanent
mute. If you have any questions during the meeting, please email
vote@metoday.com.
Slide 2 - Board of Directors
I would like to introduce my fellow directors – online is Antony Vriens. In the room
with me are Hannah Barret and Roger Gower. Also present is CEO and director
Stephen Sinclair, and Founder and director Michael Kerr.
In attendance online today are the company’s auditors, BDO, legal advisors Chapman
Tripp and share registrar Computershare. Thank you to all these firms that provide
valuable services to Me Today.
Slide 3 - Meeting Agenda
We will first provide an update on the business. Following this update, we will answer
any questions that have been e-mailed to vote@metoday.com.

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We will answer any questions on the resolution at the time that it is proposed. At the
end of the meeting, we will answer any further questions that have been raised by
email.
Slide 4) Chairman/CEO Address
Over the past year the group has completed a capital raise and restructured the
group debt to separate the King Honey business from the Me Today brand. Both
business units are being managed more independently as a result of the restructure.
As signaled previously the group has made the decision to sell the King Honey
business given the amount of debt that is being carried on the balance sheet relating
to the King Honey acquisition.
The Group remains in discussions with one interested party in respect to the sale.
The prospective purchaser is in active discussions with the Group and has completed
due diligence. The board hopes to conclude a transaction shortly.
Should the sale not proceed further discussion will be required with the lenders to
determine an appropriate restructuring plan for the future operations. We will
provide further updates relating to King Honey as discussions are finalized.
I will now hand over to Steve Sinclair to update in respect to performance of the King
Honey and Me Today businesses.
Slide 5) Business Update King Honey
Thanks Grant, I will firstly update in respect to King Honey. Whilst the funding and
business sale discussions are taking place management are focusing on the following
three strategies to grow the sales of Manuka Honey.
• Access Corporate Group (ACG) and the BEE+ Brand

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• Branded opportunity though Me Today and SuperLife
• Contract pack and OEM opportunities.
In addition to the sales strategies the business is continuing to focus on cost cutting.
As advised previously the King Honey Bee Keeping operation has been closed
completely. It holds Bee Keeping equipment in storage should the decision be made
to continue a Bee Keeping operation in the future. Other costs within the business
also continue to be reviewed.
King Honey continues to engage in partnership with ACG in respect to the BEE+ brand.
Michael Kerr and Antony Vriens attended the event for the new product that had been
launched as part of the strategy to expand the BEE+ brand wider into the Wellness
category. The launch event was held in Hangzhou in front of an audience of 500 people
with an online reach into the millions. ACG are continuing to add additional new
products into this wellness range. A purchase order of NZD $1m was confirmed with
ACG recently with half of this order to be delivered in December and the remaining
half in February 2025. The next quarterly meeting with ACG is scheduled for January
to discuss forecasts for the coming year.
The most secure opportunity to create sales of Manuka Honey is through established
brands. The manuka honey industry remains competitive, meaning a point of
difference through brand is even more important. Outside of BEE+ the King Honey
business has access to two brands in the group Me Today and SuperLife. Under the
new operating structure, Me Today purchases manuka honey products from King
Honey for sale through its network. SuperLife sales are made direct from King Honey
to SuperLife distributors.

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King Honey continues to provide contract pack and OEM services to a number of
customers. It receives regular inbound enquiry in this area. The focus of this customer
is price, and King Honey will be price competitive whilst ensuring it can recover the
carrying value of manuka honey inventory.
The Manuka Honey industry remains in a position of oversupply, with excess Honey
stocks built up from increased production and lower demand through COVID-19.
Certain parts of the market are seeing an improvement in wholesale prices, especially
in the lower rating blends and UMF 5+. We still see the recovery in price taking up to
a further two years across the other UMF bands.
Slide 6) Trading and Business Update – Me Today – New Zealand
Now moving to the Me Today brand,
The New Zealand market remains important to the strategy, a strong New Zealand
business enables us to take the story of the brand offshore, it is also a market where
we test strategy and Product Development.
As we advised there has been an increased activity in the New Zealand market. The
brand presence has been expanded through a new above-the-line marketing
campaign which went live in June. The brand has launched a range of seven new
premium supplements into New Zealand pharmacies. In October the range further
expanded adding eleven products across different formats which will see increased
shelf presence within the New Zealand pharmacy channel. Initial data shows an
increase in sales as a result of the additional shelf space in store. The performance of
the new space will continue to be monitored over the coming months.

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Slide 7) Trading and Business Update – China
Outside of New Zealand the near-term strategy will focus on Greater China,
Southeast Asia, the USA and Australia.
As advised on 1 July, Me Today signed an agreement with a large Chinese sports
nutrition company for a licensing arrangement which would see Me Today included
in its extensive product portfolio.
The agreements provide for payment of a licensing fee over a 10-year period to Me
Today based on revenue earned in greater China by the licensor. The agreements
also allow for the licensor to progressively own up to 50% of the greater China
trademark should they achieve certain revenue targets.
The arrangement is an exciting partnership for the Me Today brand which, as well as
creating new revenue, will increase global brand visibility, provide access to new
product development concepts and potential manufacturing benefits from
economies of scale, including potentially more competitive pricing on bulk raw
materials.
Our Chinese partner is underway with brand activation activity. A Me Today office
has been established in Hangzhou China in which a team of 20 new employees have
been employed to focus solely on the Me Today brand. The go-to market strategy is
predominantly focused on the Chinese TikTok channel Douyin through which our
Chinese partner has a large amount of experience.
Since commencement of the relationship in April our Chinese partner has held a
large number of selling events on Douyin. This has been driven through an
association with key opinion leaders. This activation strategy is continuing with two

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livestream events being held in Auckland during December with the strategy set to
continue into 2025.
The licence agreement provides for a fixed fee of NZD 350k in year one of the
partnership, thereafter the fee is payable as a percentage of revenue to the
trademark owner Me Today China Limited. We are currently reviewing sales
performance from the first nine months of the partnership to determine if our
partner will qualify to exercise part of their option to gain ownership of the China
trademark. We have not had formal notice of exercise from our partner.
Slide 8) USA
The strategy in the USA is threefold, across online, offline and social.
We have presence in offline traditional retail through Manuka Honey and Skincare.
As we have advised previously, the Manuka Honey category is competitive, and price
driven in the current environment. Our grocery partner has moved to a more
selective purchasing strategy based on price which results in less certainty around
sales for this channel.
Online sales are building through the traditional channels, and we continue to add
online retailers into the customer mix. We continue our discussions with our Chinese
partner around looking to replicate the social media opportunity in the USA. Our
partner has considerable experience in the channel in China and we are considering
structures to take this model into other markets.

Slide 9) Other International Markets - Southeast Asia and Australia

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In respect to other markets, Australia continues to be important given its proximity
to New Zealand. As the NZ business grows leverage opportunities arise in Australia.
We have been cautious about these opportunities to date but will look to invest
more as the right opportunities present.
Whilst not listed as focus markets we still have strong relationships in Japan, Ireland
and the UAE and we will continue to work with our partners in those markets to
grow the Me Today brand. In Japan we have received increased orders for our Super
Honey products and with our partner we are pitching for entry into a Japanese retail
chain with these products.
Slide 10) Trading Update - Sales for the six months to 31 December 2024.
The last part of my update relates to trading for the six-month period to 31
December 2024.
Group sales for the six-month period ended 31 December 2023 were $2.8m before
marketing costs paid to a customer. The group expects sales for the period to 31
December 2024 to exceed $4.0m so growth of 42%.
Whilst the group continues to cut costs it is expecting EBITDA trading losses in the
year to 31 December 2024 to be less than $2.2m recorded in the same period last
year.
Cost cutting measures continue and the operating EBITDA losses are expected to
continue to reduce during FY25 and beyond.
The full year results will depend on the outcome of the sale of King Honey and a
more detailed update in respect to the full year end 30 June 2025 will be given as
part of the half year results announcement due at the end of February 2025.
I will now hand back to Grant.

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Slide 11) Conclusion
Thanks Steve
Once we understand more fully the pathway for the King Honey business we will
provide further updates, in the meantime management are committed to continuing
to grow both the King Honey sales and the Me Today brand. The Chinese partnership
provides significant opportunity for the Me Today brand and alongside progress in
New Zealand and other markets the board are excited by the opportunities for
growth within Me Today.
In the New Year the board will assess further this strategy for growth, and it will
provide further updates in respect to capital structure and whether it is appropriate
for the group to seek additional capital to support the growth strategy.
We will now answer any questions that have been raised through
vote@metoday.com
Slide 12) Resolution
I would now like to move to the resolution notified in the Notice of Meeting and
explanatory notes.
Voting on the resolution will be by poll.
For anyone still wishing to vote, please email vote@metoday.com before the meeting
closes by providing your full name and shareholder number and stating how you wish
to vote for the resolution.
Only shareholders, proxy holders or corporate representatives of a shareholder may
vote on today’s resolution.

Slide 13) Resolution 1 - Auditor Remuneration
The resolution relates to approval for the directors to set the auditors’
remuneration. BDO is automatically reappointed as auditor of the company under
section 207T of the Companies Act 1993.

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Are there any questions?
Please now vote on this resolution, if you haven’t already.
Thank you.
Slide 14) Voting
As mentioned earlier, further votes for those that have not done so yet can be received
by emailing vote@metoday.com.
Please indicate whether your vote is “FOR”, “AGAINST”, or “ABSTAIN for each of the
resolution put forward today.
We will pause the meeting for 1 minute to allow time for any further questions and
votes to come in & for them to be verified.
Again, if you have any questions, please email vote@metoday.com.
(pause)
Thank you for your patience.
Any further votes will now be verified and processed.
The results of today’s meeting will then be announced to NZX as soon as possible.
Slide 15) Other Business and Close of Meeting
That concludes the formal part of the meeting.
Thank you for your attendance today. I now declare the meeting closed.
End of Meeting

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M E T O D A Y L T D
Annual General
Meeting

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Voting &
Questions
•Proxies of 35,726,679appointed, representing
65.77% of total shares
•Voting:
•Vote before meeting close by emailing vote@metoday.com
•Questions:
•If you have any questions, please email vote@metoday.com

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Me Today Ltd Board Members
Grant Baker
NON-EXECUTIVE CHAIRMAN
Appointed to the Board, March 2020
Grant Baker has wide experience at a senior level in both public and
private New Zealand companies. He is currently the chairman of
Turners Automotive Group, a position he has held for more than 10
years. He was a cofounder of The Business Bakery and has several
successes under his belt, including being chairman of both 42 Below
vodka and Trilogy International. 42 Below was sold to Bacardi in 2006,
and Trilogy was sold to CITIC Group. Grant is also a cancer survivor
and has a strong interest in the health and wellbeing sector. Until
recently he was the chairman of The Gut Cancer Foundation, a
position he has held for more than 10 years.
Grant is not considered to be an independent director under the NZX
Listing Rules as MTL Securities Limited, a company in which he is a
director, is a substantial product holder of Me Today. Also, interests
associated with Grant have an ownership interest in MTL Securities
Limited.
Stephen Sinclair
CHIEF EXECUTIVE OFFICER & EXECUTIVE
DIRECTOR
Appointed to the Board, March 2020
Stephen is a Chartered Accountant, and spent the early part of his
career with PriceWaterhouseCoopers. In 1999 he started working with
Grant Baker and since has been involved with numerous successful
startups, including 42 Below, Ecoya and Trilogy, and was involved in
the recapitalization of Dorchester Pacific which is now the Turners
Automotive Group.
Stephen is not considered to be an independent direction under the
NZX Listing Rules as he is the Chief Executive officer and director of
MTL Securities Limited, and is a substantial product holder of Me
Today. Interests associated with Stephen have an ownership interest
in MTL Securities Limited. Stephen also provides consulting services to
Me Today.
Michael Kerr
FOUNDER & EXECUTIVE DIRECTOR
Appointed to the Board, March 2020
Michael holds a Bachelor of Commerce degree, majoring in marketing
and management, from the University of Auckland. Michael has
worked in sales and marketing roles for several local and
multinational businesses. More recently he was responsible for
establishing the Swisse brand in New Zealand across multiple retail
channels, and was the general manager of the skincare brand Trilogy.
Michaels’ career spans 20 years, in which time he has developed a
wealth of knowledge both locally and internationally of how to create
and grow brands in the Health and Wellness space.
Michael is not considered to be an independent director under the
NZX Listing Rules as MTL Securities Limited, a company in which he is
a director, and a substantial product holder of Me Today. Interests
associated with Michael have an ownership interest in MTL Securities
Limited.
Hannah Barrett
INDEPENDENT DIRECTOR
Appointed to the Board, March 2020
Hannah has a Bachelor of Commerce degree, majoring in commercial
law and accounting, from Victoria University and is a qualified
Chartered Accountant. Hannah spent three years working at
PriceWaterhouseCoopers in the Financial Advisory team working on
assignments for global companies as well as New Zealand based
businesses and individuals. Hannah also runs her own business
specializing in digital consulting and marketing. Hannah supports a
number of charities and is an ambassador for Sweet Louise.
Antony Vriens
INDEPENDENT DIRECTOR
Appointed to the Board, March 2020
Antony is a seasoned executive with a career in health and financial
services corporations across New Zealand, Australia and Asia. He is
currently an Independent Director of the Turners Automotive Group,
and o is the Chairman of DPL Insurance Limited (Turners’ insurance
subsidiary). Antony is a medical doctor by background and brings a
strong interest in wellness and nutrition, which is supported by his
medical training. Antony is also currently involved in new health
technology initiatives to support lifestyle change in the Asia region. In
addition to his medical degree, Antony holds an MBA from the
University of Auckland, with a background in international business
and innovation.
Roger Gower
INDEPENDENT DIRECTOR
Appointed to the Board, July 2008
Roger has a wide experience as a company executive, director and
chairman in both public and private companies. He is currently
Chairman of PrimePort Timaru Limited and New Zealand Food
Innovation Auckland Limited (the Food Bowl). Roger is a Chief
Executive of New Zealand’s Best Food & Beverage Limited, a company
affiliated with Douglas Pharmaceuticals that has developed wellbeing
products targeting the mother & baby and aged care sectors under
the Douglas Nutrition brand. Roger was Chairman at Charlies juice
company, which listed in 2005 and prior to that had a corporate career
in logistics and transportation. Roger has a Bcom from the University
of Auckland, an MBA from Masset University and a Mphil from the
University of Cambridge

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Meeting Agenda
•Chairman’s Address
•CEO’s Address
•Resolution & Voting
•Questions
•Any Other Business
K E Y T O P I C S O F P R E S E N T A T I O N

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Chairman Address
•Debt Restructure
•Sale of King Honey

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Business Update:
King Honey
•Access Corporate Group (ACG) and the BEE+ Brand
•Branded opportunity through Me Today and
SuperLife
•Contract Pack and OEM opportunities
•Cost cutting
S T R A T E G Y F O C U S

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MT: New Zealand
•New & focused marketing strategy implemented mid
year:
•Expanded brand presence through ATL marketing campaigns
•Packaging refresh & formulation update of skincare
•7 new premium supplement SKU’s into NZ
pharmacies
•11 new core supplements into retailers
•Expanded shelf space in store
T R A D I N G & B U S I N E S S U P D A T E

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MT: China
•License agreement with large Chinese nutrition
company
•10-year period with licence fees payable
•Allow for licensor to progressively own up to 50% of the greater
China trademark should they meet revenue targets
•Go-to-market strategy focused on Douyin
Influencers growing the Me Today Brand
•Selling Events / Livestreaming
•2 livestreaming events before Christmas
T R A D I N G & B U S I N E S S U P D A T E

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MT: USA
•Sale channels include: Online, Offline, Social
•Challenges with Mānuka Honey price & competition
•Growth in online business
•Discussions with replicating Chinese social Strategy in
the USA
T R A D I N G & B U S I N E S S U P D A T E

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Other Markets
•Australia:
•As NZ grows, opportunities arise
•Look to invest when the right opportunities present
•Japan – Superhoney Opportunity
•Ireland
•UAE
T R A D I N G & B U S I N E S S U P D A T E

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Trading & Business
Update
•Sales for the period to 31 December 2024 to exceed
$4.0m growth of 42% on FY24
•Sales before marketing expenses paid to customers
•The Group expects to record an operating loss for the
half which will be less than the $2.2m recorded in the
half year to 31 December 2023
S A L E S T O S I X M O N T H S T O 3 1 D E C E M B E R 2 0 2 4

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Resolutions
•Resolution – Auditor Remuneration
•Voting: vote@metoday.com

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Questions...

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Any Other
Business...

Thank you
M E T O D A Y L T D