KMD Brands New Group CEO transition
KMD BRANDS LIMITED W kmdbrands.com
KMD Brands Limited
ASX / NZX / Media announcement
5 March 2025
New Group CEO Transition
KMD Brands Limited (ASX/NZX: KMD, KMD Brands or the Group) advises that, further to the
announcement on 2 October 2024, Brent Scrimshaw will commence as Group Chief Executive Officer
(CEO) and Managing Director, KMD Brands, on Monday 24
th
March 2025 based at the KMD Brands
corporate office in Melbourne.
Scrimshaw commented: "I’m energised by the opportunity that lies ahead as I step into the Group
CEO role. Having spent 30 years building brands around the world, I’m excited to enable a strategic
focus on deepening our consumer connections through bold and innovative product, all while
amplifying the unique identity of our iconic brands. I look forward to collaborating with our talented
teams to unlock KMD Brands’ next phase of growth.”
Outgoing Group CEO, Michael Daly, will step down from his role as Director of KMD Brands on
Tuesday 25
th
March 2025, and will complete a transition period together with Brent until Friday 4
th
April
2025, including participating in the Group’s first half results announcement on Wednesday 26
th
March
2025. The Board thanks Michael for his commitment to the Group and 20+ years of service to Rip
Curl.
ENDS
For media and investor enquiries, please contact enquiries@kmdbrands.com
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