Cooks Coffee announces Master Franchise Agreement for Esqui
8 May 2025
("Cooks Coffee", the "Company" or the “Group”)
COOKS COFFEE ANNOUNCES MASTER FRANCHISE AGREEMENT FOR ESQUIRES COFFEE RETAIL
CHAIN IN INDIA
Cooks Coffee Company (NZX:CCC; AQUIS:COOK), the international coffee focused café
chain has entered into a Master Franchise Agreement ("MFA") for India with their Esquires
brand. The agreement has been signed with Sterling Coffee House Limited (the “Franchisee”),
a Special Purpose Vehicle ("SPV"), that will manage the venture.
The market size for India’s coffee retail chains was valued at USD 18.83 billion in the year to
March 2025 and is projected to grow at a CAGR of 9.84% from 2030
1
. This growth can be
attributed to the growing coffee culture and changing lifestyle, the rising urbanisation and
increasing per capita income
This exciting new partnership represents a significant step in expanding Cooks Coffee’s global
footprint and marks the next phase in the international development of the Esquires Brand. The
Company is confident that the strong local expertise and proven track record of the franchise
partner will contribute to the success of this venture.
Under the terms of the MFA, the Franchisee will be responsible for the establishment and
operation of the Esquire’s business in India, with ongoing support from Cooks Coffee. This
support will include providing systems, processes, and best practices related to the Esquires
brand, enabling the Franchisee to maintain the high standards synonymous with the brand.
The Company will continue to update the market on progress as the venture develops.
Executive Chairman Keith Jackson of Cooks Coffee Company, said: “India represents a
dynamic and growing market, and we are confident that Sterling Coffee Houses Limited will
be a great partner in bringing the Esquires Brand to new customers across India. This partnership
will enable us to extend our brand presence, with our partner benefiting from the proven
operational support provided by our teams in the UK & Ireland.”
https://www.mordorintelligence.com/industryreports/india-cafes-&-bars-market
https://www.cookscoffeecompany.com/
Enquiries:
Executive Chairman Keith Jackson
+64 21 702 509 (New Zealand)
keith.jackson@cookscoffeecompany.com
Angela Griffen
+64 275 780 889
angela@angelagriffen.com
Data sourced from publicly available filings. Our datasets may not be complete. Automated analysis can produce errors. If you believe any data on this page is incorrect, please contact us at hello@nzxplorer.co.nz. For informational purposes only. Not investment advice.
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