BPG - New Product Surpasses $1M ARR in Record Time

BLACKPEARL GROUP | INVESTOR ANNOUNCEMENT

2 JULY 2025
New Product Surpasses $1M ARR in Record
Time, Accelerating Path to $20M+


Blackpearl Group Limited (NZX:BPG) today announces that Bebop, its latest AI-driven sales
enablement product, has achieved $1.2 million in Annual Recurring Revenue (ARR) in just 45 days,
making it the fastest-growing product in the company’s history.

Bebop achieved the million dollar milestone at over twice the speed of Pearl Diver, itself a standout
performer that has gone on to reach $10M ARR in 24 months.

Bebop Highlights

• ARR achieved: $1.2M in 45 days
• Growth velocity: Hit $1M+ ARR more than 2x faster than Pearl Diver
• Beta feedback: “Fastest product-market fit to date”
• Growth signal: Exceeding Pearl Diver’s early traction on a range of metrics

“Our platform was built to scale fast, but what matters most is product-market fit. This is one of the
fastest go-to-market trajectories we’ve seen across the SaaS and AI landscape, and customers have
rapidly validated our value proposition. We hit it out of the park with Pearl Diver, so it’s extremely
exciting to see Bebop overtake its impressive early adoption. Bebop’s traction validates our core
thesis: that speed, usability, and value drive adoption. And our platform was built to scale these
advantages, fast.”
– Nick Lissette, Chief Executive Officer

Bebop’s rapid growth is building momentum, confirming rising demand for AI-native, cost-effective
sales tools that solve real challenges faced by SMEs. Early customer feedback highlights Bebop’s
ability to “save hours in research”; “generate customers effortlessly”; and “bring the power of AI to the
everyday business owner.”

Since our capital raise in FY25, we have made a deliberate and focused investment in Bebop to fully
realise the potential we identified. That conviction has now been validated.

The results show Bebop is a force multiplier for BPG’s revenue growth. It now stands alongside Pearl
Diver as a key driver in our product portfolio, reinforcing our strategy of building scalable, high-impact
tools for customer acquisition. Blackpearl now has two high-growth products, which will together
accelerate progress toward its $20M+ ARR target. The early traction of Bebop also gives the team
even more confidence in its ambitious medium-term target of $50M ARR.

“Bebop’s early success shows that our deliberate investments following our capital raise are already
paying off. We have proven the scalability of our platform, which can rapidly launch new products that
achieve product-market fit sooner. Bebop’s performance shows our data engine can be leveraged for
ongoing product launches. We’re now well positioned for sustained growth.”
– Karen Cargill, Interim Chief Financial Officer


ENDS

BLACKPEARL GROUP | INVESTOR ANNOUNCEMENT

About Blackpearl Group

Blackpearl Group (BPG) is a market leading data technology company that pioneers AI-driven sales
and marketing solutions for the US market.

Specifically engineered for small-medium sized businesses (SMEs), BPG consistently delivers
exceptional value to its customers. Our mantra is simple: ‘Better Growth Together’. When our
customers win, we win.

Founded in 2012, BPG is based in Wellington, New Zealand, and Phoenix, Arizona.

Blackpearl.com