2025 AGM Presentation

1
Annual General Meeting
30
th
September 2025
Cooks
Coffee
Company
Esquires Pinner

2
1
3
4
2
Introduction
Trading Update
Chairman’s Address
Resolutions
Agenda

3
Franchise Model
Cooks promotes
individual
entrepreneurship
and local
community
engagement
through its
franchise model.
Key Operations of
Esquires Coffee
Focus Regions: UK and
Ireland
Master Franchise
Countries: Bahrain, India,
Indonesia, Jordan, Kuwait,
Pakistan, Portugal, Saudi
Arabia
Listings
New Zealand Stock
Exchange (NZX): CCC
Aquis Exchange in
London: COOK
Sustainability
Commitment
Cooks Coffee is dedicated
to the highest standards of
sustainability, with all
coffee being organic and
sourced from certified
suppliers.
Growth and Reach
International
Markets: 10
Total Outlets: 108
(as of Sep 2025)
MISSIONANDVALUES
CooksCoffeeisbuildinganethicalcafé
groupwithgreatcafésownedandrun
bylocalpeople..
Company Overview
Esquires Porto, Portugal

4
UK Business Model
Regional Developer System
Royalty income from franchised stores is shared between the company and regional
developers. Regional developers have their own staff managing the stores in their region
with oversight and support from Esquires Coffee UK.
ESQUIRESCOFFEEUK (77 Outlets)
REGIONAL
DEVELOPER 1
63 Stores
London South East,
East Midlands
East of England
REGIONAL
DEVELOPER 2
8 Stores
West Midlands
South West
South Wales
REGIONAL
DEVELOPER 3
6 Stores
North East
North West
North Wales
REGIONAL
DEVELOPER 4
Scotland
TBA
REGIONAL
DEVELOPER 5
Northern
Ireland
TBA
FRANCHISEESFRANCHISEESFRANCHISEESFRANCHISEESFRANCHISEES
ESQUIRES BRAND
IN UK
Store sales grew
+26.7%
26 weeks to 28th September
Store numbers
+13% to 77
Esquires Clifton

5
IRISH Business Model
ESQUIRES COFFEE HOUSES
(IRELAND) (19 OUTLETS)
One Store – 6
Owners = 6
2 Stores -3
Owners= 6
3 Stores – 1
Owner= 3
•Royalty income from franchised stores is based on store sales.
•Company managed stores provide royalties and store contribution
Franchised Stores (15)
Company Managed
Stores (4)
4 Garden Centre Stores
in Dairy Gold outlets
ESQUIRES
IRELAND
Store sales grew
27.4%
26 weeks to 28
th
September
vs. last year
Like for Like Sales
+6.4%
Esquires Mallow

FY26
NEW STORES
6
Objective
Grow Existing Network Sales: Increase Like for Like sales faster than
inflation
Expand Market Presence: Increase footprint in the UK by opening new
stores with the target of achieving >300 by 2034. Grow Ireland to 50
stores in same period.
Enhance Brand Recognition: Strengthen brand identity and community
engagement. “The local chain”.
Sustainability Leadership: Lead with sustainability in mind and practice
Franchise Support: Provide robust support to franchisees to ensure
consistent quality and customer experience delivered by local people.
Brand Positioning
Emphasise ethical sourcing, community engagement, and local ownership
Highlight sustainability credentials and certified coffee sources
Food as a key differentiator with strength in breakfast & brunch segments
Appeal to “premium mainstream” consumers
Target Audience
Urban professionals, environmentally conscious consumers, local
communities
•UK:
Hertford, Clifton, Maidenhead, Shirley,
Leighton Buzzard, Crowthorne,
Camberley, Eastcote, Westerham,
Buxton & Saffron Walden
•Ireland:
Mallow & Sligo
Objectives &
Brand Positioning
Esquires Leighton BuzzardEsquires Hertford

Unique Selling Points of Cooks Coffee Esquires brand
Ethical café group with a strong local ownership model Commitment to sustainability
with certified coffee sources
Focus on community engagement and supporting local entrepreneurs
Empower entrepreneurs with a proven franchise system and comprehensive support
Differentiate by fostering local entrepreneurship, uniqueness and community ties
Higher food content than most coffee focused chains (+40% in UK & +56% in Ireland)
Outperforming overall market growth and industry leaders in 2025
7
Investment Appeal
Market Opportunity: Positioned in a growing industry with increasing consumer
demand for specialty coffee and sustainable practices
International opportunity: Demonstrate ability to expand rapidly with a
strategic focus on developing key international markets based on strength in UK
& Ireland
Proven Track Record: Successful expansion into new markets with a clear
strategy for continued growth
Revenue Diversification: Multiple revenue streams from franchise fees and
store sales
Management Expertise: Experienced leadership team with a strong
understanding of the coffee retail sector
Company Positioning
Esquires Westerham

8
Keith Jackson
Executive Chairman
Michael Ambrose
Independent Director (M&A, Audit)
Gareth Lloyd-Jones
Independent Director (M&A)
Peihuan Wang
Director
Gordon Robinson
Independent Director (Audit & ESG)
Aiden Keegan
Group CEO, Managing Director (UK)
Katie Scott
Chief Financial Officer
Board of Directors and Management
Elena Garside
Independent Director (ESG)

9
Listing
Listed on the New Zealand Stock Exchange (NZX: CCC) and Aquis
Exchange in London (AQSE: COOK).
Market Presence
108 outlets across 9 international markets, with a strategic focus on the
UK and Ireland. First Indian store planned for H2 FY26.
Value Proposition
Ethical and Sustainable: Committed to ethical sourcing and
sustainability practices
Strong Community Focus: Supports local entrepreneurship and
community initiatives
Experienced Management: Led by seasoned industry professionals
with a proven track record
Strong New Store Pipeline: 36% of sales in first 26 weeks of FY26 are
from stores opened since 1
st
April 2025
Market Opportunity: Positioned in a growing industry with strong
consumer demand for premium coffee and sustainability
Summary
Esquires Buxton

10
Store Locations
UK and Ireland
UK-NorthEast
Darlington
Middlesbrough
Sunderland
UK - North West
Ambleside
Stockton Heath
UK-Yorkshire&TheHumber
Doncaster
Wakefield
UK-EastMidlands
Brackley
Buxton
Clifton
Corby
Leicester
Leicester Wullcomb
Market Harborough
Northampton
Uppingham
UK-WestMidlands
Hanley
Shirley
UK - East of England
Basildon
Chesterwell
Hertford
Hethersett
Hitchin
Hoddesdon
Houghton Regis
Kettering
Letchworth
Luton
Melton Mowbray
Southend-on-Sea
Stevenage
St Neots
Sudbury
UK - London
Balham
Colliers Wood
Eastcote
Greenford Quays
Pinner
Ruislip
Twickenham
UK - South East
Alton
Aylesbury
Aylesbury Central
Aylesbury Kingsbrook
Aylesbury Lucas
Bicester
Buckingham
Camberley
Crawley Mall
Crayford
Crowthorne
Dartford
Dorking
Egham
Esher
Godalming
Guildford
Guilford Boxgrove
Horsham
Leighton Buzzard
Maidenhead
Maidstone
Mursley Farm
Newbury
Saffron Walden
Southsea
Walton-on-Thames
Westerham
Windsor
Worthing
Ireland
Carrick-on-Shannon
Carrigaline
Clonmel
Dublin–TheCustomHouse
Dublin–IlacShoppingCentre
Dublin–O’ConnellStreet
Dublin–TallaghtShoppingCentre
Galway – Eyre Square
Galway - Wellpark
Limerick
Longford
Mallow
Midleton
Mullingar
Navan
Raheen
Roscommon
Sligo
Swords
UK – South West
Boscombe
Bournemouth
Cranbrook
Yate
UK - Wales
Caerphilly
Newport
UK – Scotland
UK – Northern Ireland

11
Cooks Coffee Company
Continuing Business Financials
FY24 – FY25
Statement of Consolidated
Profit & Loss
NZ$000
FY25FY24
Revenue from Operations
67284703
Operating Profit
1101179
Profit / (Loss) before Tax
813-356
Earnings per Share (cents)
1.3-0.61
Stores at Year End
FY25FY24
UK
7160
Ireland
1815
Rest of World
2027
Total
109102
Esquires Longford
Esquires Saffron Walden

12
Trading Update
26 weeks to 28th September 2025
+26.9%
UK & Ireland Store Sales
36%
Sales Contributed by Stores
Opened Since April 2024 in
first 26 weeks FY26 YTD
$1.9M
Weekly Sales Record
+26.7%
UK Store Sales
+11
New Stores in UK
+ 3.5%
Like for Like
Sales Growth
UK
77
Current Stores in UK
+6.4%
Like for Like
Sales Growth
Ireland
20
Current Stores
in Ireland
+27.4%
Ireland Store Sales
+2
New Stores in Ireland

13
Awards in FY2025
Best Ethical
Coffee Enterprise
Welsh Enterprise
Awards
2024

14
Q&A
Esquires Westerham

15
RESOLUTIONS
&
PROXIES
Esquires Camberly

Resolutions
To consider and, if thought fit, to pass the
following Ordinary Resolutions:
1.Re-election of Michael Ambrose
2.Confirm election of Aiden Keegan
3.Confirm election of Katherine Scott
4.Re-election of Peihuan Wang
5.Auditors' remuneration
16
Resolutions