Gentrack’s g2 delivering global momentum
Gentrack Group
17 Hargreaves Street, St Marys Bay Auckland 1011,
PO Box 3288, Auckland 1140, New Zealand
Ph: +64 9 966 6090
Email: info@gentrack.com
www.gentrack.com
www.gentrack.com
Gentrack Group Ltd | ARBN 169 195 751
21 November 2025
Gentrack’s multi-year investment in g2 delivering global momentum across energy
and water
• New g2 win at UK’s Pennon Water Services demonstrates strong water and waste-
water capabilities
• Successful production deployment at Genesis for energy excellence
• Strong pipeline of interest across retailers in EMEA and APAC
Gentrack (NZX/ASX: GTK) today announced that its g2 platform has been selected to
enhance operations and customer experience at Pennon Water Services, one of the UK’s
leading business water and wastewater retailers. This marks the first customer to adopt g2 in
the UK, and the first g2 water implementation.
This announcement follows the recent g2 platform go-live at Genesis Energy and signals
continued progress on Gentrack’s g2 platform strategy, particularly in the consumer
segment. Reinforcing g2’s strong B2B capabilities is the planned Q1 2026 go live at
ACEN Energy in the Philippines. With a strong pipeline across EMEA and APAC, Gentrack is
also in advanced discussions with several retailers considering the adoption of the g2
platform.
These milestones come as a result of Gentrack’s multi-year investment in g2, its next-
generation billing and CRM platform for energy and water retailers.
Mike Carruthers, Chief Strategy Officer at Gentrack, said:
“Retailers seeking an integrated CRM and billing solution are finding g2 particularly
compelling, thanks to its ability to be rapidly deployed out of the box while still enabling deep
differentiation through low-code and no-code technologies. And for retailers operating legacy
billing systems alongside a modern CRM, the benefits can be hard to realise - this is where g2
resonates strongly, resolving key integration and performance challenges. As a result, interest
in the platform continues to grow, and our pipeline is expanding across Europe,
Asia, Australia and New Zealand.”
Pennon Water Services selects g2 to fuel digital and customer innovation
In the UK business water sector, where Gentrack already supports a significant share of the
market, Pennon Water Services has selected g2 to drive greater agility across its operations
and to offer more innovative services to more than 150,000 non-residential customer
accounts.
Stephen Burke, Interim Managing Director of Pennon Water Services, said:
“Our priority is to provide excellent service and real value for our customers. To achieve this,
Gentrack Group Ltd | ARBN 169 195 751
we need a partner with a deep understanding of the B2B water and wastewater sector and the
operational realities behind it. Gentrack’s expertise and leadership in the market give us real
confidence as we move forward with this transformation. We’re pleased to work with a team
that understands our business and shares our ambition for what outstanding service can look
like in this market.”
Gentrack’s g2 live with modern, cloud-based operations for Genesis Energy
Gentrack and Genesis Energy (NZX/ASX: GNE) have also completed a major milestone, with
Genesis customers now live on the g2 platform. This deployment forms a key part of Genesis’
plan to deliver simpler, faster and more efficient customer and operational processes.
Ed Hyde, Chief Transformation & Technology Officer at Genesis Energy, said:
“Our new billing and CRM platform enables us to streamline retail operations, deliver better
experiences for our customers and teams, and explore new opportunities in the years
ahead. It’s a key enabler of our Gen35 strategy, allowing us to simplify, automate and innovate
across our retail business to support our customers through the energy transition.”
The go-live is part of a multi-phase programme that will see more of Genesis’ retail customer
base transition to g2.
Gentrack’s g2, built on AWS and integrated with Salesforce, is a composable, cloud-native
billing and CRM platform designed to simplify operations, reduce cost-to-serve and enable
rapid innovation at scale. Its modern architecture gives utilities the flexibility, speed and
resilience needed to evolve customer offerings and experiences in highly competitive
markets.
About Gentrack
We are entering a new era, with utilities worldwide transforming to meet business and
sustainability targets. For over 35 years Gentrack has been partnering with the world’s
leading utilities, and more than 60 energy and water companies rely on us.
Gentrack, with our partners Salesforce and AWS, are leading today’s transformation with
g2.0, an end-to-end product-to-profit solution. Using low code / no code, and composable
technology, g2.0 allows utilities to launch new propositions in days, reduce cost-to-serve and
lead in total experience.
https://www.gentrack.com
ENDS
Gentrack Group Ltd | ARBN 169 195 751
Contact details for this announcement:
John Priggen
Chief Financial Officer
Gentrack Group Limited
+44 203 9061 000
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