Gentrack acquires Factor for on demand energy pricing
Gentrack Group Ltd | ARBN 169 195 751
Gentrack Group
17 Hargreaves Street, St Marys Bay Auckland 1011,
PO Box 3288, Auckland 1140, New Zealand
Ph: +64 9 966 6090 Email:
info@gentrack.com
www.gentrack.com
18 May 2026
Gentrack acquires Factor for on demand energy pricing
Factor’s systems enable energy suppliers to manage risk, control margins and launch
compelling products in increasingly volatile energy markets
Gentrack Group Limited (NZX/ASX: GTK) (Gentrack) is pleased to announce that it has
entered into a sale and purchase agreement to acquire Prospero Energy Limited (trading
as Factor), a New Zealand-founded SaaS business serving the energy retail sector.
Factor’s platform enables utilities to price and manage commercial electricity contracts at
scale, replacing legacy systems with machine learning running over scaled data sets.
Factor has global ambitions with customers in Australia and the United Kingdom, and
partnerships with Salesforce and AWS.
The acquisition will be integrated into Gentrack’s utilities business, enhancing its g2
energy retail platform and reinforcing Gentrack’s leadership position in the B2B energy
retail segment.
Pricing is an increasingly critical utility capability
Businesses consume ~70% of global electricity and transact ~US$1 trillion annually across
the commercial, industrial, and agricultural sectors. Energy sales have grown more
complex due to the integration of variable renewable sources (solar, wind) that require
sophisticated grid balancing; and the rise of distributed generation and storage such as
grid scale batteries which are driving demand for real-time and flex pricing rather than
simpler flat-rate structures.
Strategic Rationale
The acquisition of Factor is consistent with Gentrack’s strategy to deepen its platform
capability across the energy value chain, delivering three primary strategic benefits:
• Bring our customers and prospects the gold standard for pricing and
forecasting: Gentrack’s customers include some of the world’s largest and most
advanced energy retailers specializing in the Commercial and Industrial
segments. Factor’s advanced systems will be an integral part of g2, allowing us to
immediately bring this capability to our customer base, helping both our
customers and Gentrack grow revenues. With Factor, g2 will be even more
compelling to new prospects around the globe, helping us win more business
and accelerate the energy transition.
• Market entry accelerator: The Factor brand will be retained, with Factor
continuing to be sold standalone, in addition to bundling within g2. A tight
Gentrack Group Ltd | ARBN 169 195 751
product scope and same-day deployment, with no upfront implementation
project required, means that sales cycles are significantly faster than Billing and
CRM transformations. No hard-coded market localisation requirements means
that Factor’s addressable market is already global.
• Proven expert team: Factor’s co-founders are proven business builders and
deep energy industry experts, leading a team experienced in developing energy
technology at pace. The Factor team has proven that they can leverage AI for
faster, leaner software development and embed AI in their product for
forecasting, data handling and enhanced customer experience. Together with
Gentrack's global customer base and distribution reach, the Factor team is well
placed to accelerate the next phase of growth.
Transaction Details
• Purchase Price: Enterprise value of NZ$24 million, with a potential earn out of
NZ$10m linked to growing Annual Recurring Revenues (ARR) to c.$NZ17 million in
the first 3 years of the transaction.
• Funding: The consideration will be funded entirely from Gentrack’s existing cash
reserves.
• Financial Impact: The impact of the transaction is included in the updated
guidance provided on 5 May 2026. With only a short period left in FY26, it will
have limited impact on revenues this year. Target growth, excluding any benefit to
our win rate for g2 sales, would see the transaction being EPS accretive in FY28.
• Completion: Completion occurred simultaneously with signing of the Sale and
Purchase Agreement on 15 May 2026.
Gentrack CEO, Gary Miles, said:
“Pricing is one of the most critical capabilities for retailer success in today’s volatile energy
markets. It is a strategic pillar that we wanted to add to our g2 stack. From the moment I
saw Factor’s technology and met Jessica, I knew this was the company that would bring
great value to both Gentrack and our customers. We are delighted to welcome the entire
Factor team to Gentrack and will be introducing them to our customers as early as next
week!”
Factor CEO, Jessica Venning-Bryan, said:
“Gentrack is well known for serving the world's largest and most complex Industrial and
Commercial energy retailers. Joining them gives us the customer relationships, resources
and distribution reach to take Factor to far more energy retailers, far faster than we could
achieve alone. Our ambition has always been to transform how utilities price energy;
creating real fiscal incentives for electrification and demand response. We've built the
product to do that. Now, with Gentrack behind us, we can get it into the hands of the
companies that need it most.”
ENDS
Gentrack Group Ltd | ARBN 169 195 751
Contact details regarding this announcement:
Nathalie Watson
Company Secretary
Gentrack Group Limited
+64 9 966 6090
About Gentrack
We are entering a new era, with utilities worldwide transforming to meet business and
sustainability targets. For over 35 years Gentrack has been partnering with the world’s
leading utilities, and more than 60 energy and water companies rely on us.
Gentrack, with our partners Salesforce and AWS, is leading today’s transformation with
g2.0, an end-to-end product-to-profit solution. Using low code / no code, and composable
technology, g2.0 allows utilities to launch new propositions in days, reduce cost-to-serve
and lead in total experience.
https://www.gentrack.com
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