Leadership Update

Market Release
10 June 2026
Leadership Update
Serko Limited (NZX & ASX: SKO) today announces leadership changes to accelerate execution of its
strategy in a fast-moving and competitive environment.
Expansion of COO role
Since joining Serko in early 2025, Matthew Gerrie has made a significant contribution as Chief
Operating Officer, driving strategy development and product innovation.
Matthew Gerrie will be responsible for day-to-day operational performance across Serko, working
closely with the CEO on strategic priorities, effectively immediately. His responsibilities will cover all
functions, including commercial, finance, people, technology and product.
Serko Chief Executive Officer and co-founder Darrin Grafton said: "The era of AI will reward the
disruptors - those who can think boldly and execute relentlessly. Matt has the leadership and drive to
execute our strategy at scale. Expanding his role allows me to focus on where the industry is heading,
where Serko needs to be positioned, and the external relationships that will get us there."
Serko Chief Operating Officer Matthew Gerrie said: “The opportunity in front of Serko is compelling
and the environment we are operating in is moving fast. AI is already changing our industry and we
are well placed to lead that change. My focus will be on making sure we have the operational
discipline and pace to turn that potential into results.”
Matthew Gerrie brings substantial global travel technology experience to Serko. He joined Serko in
2025 following a decade at Booking Holdings and its subsidiary Booking.com. During this time he led
major strategic initiatives for Booking Holdings and led customer insights at Booking.com, overseeing
the data science, experimentation, research and customer metrics divisions.
Appointment of Chief Product Officer
Serko also announces the promotion of David Holyoke to Chief Product Officer and member of the
Executive Team, effective immediately. Since joining Serko in 2024, David Holyoke has made his mark
quickly, leading the development of Serko.ai, Serko’s new multi-agentic AI solution, and driving the
growth of Booking.com for Business. Based in the United States, David brings over 20 years of
experience in the corporate travel industry, including senior leadership roles with Airbnb and Travel
Leaders.
ENDS
Released on behalf of Serko Limited by Jason Hawthorne, General Counsel & Company Secretary
FURTHER INFORMATION
Investor relations
Shane Sampson
Chief Financial Officer
+64 9 884 5916
investor.relations@serko.com
Media relations
Alisha Vallabh
Sling & Stone
+64 21 0821 3224
serko@slingstone.com
125 The Strand, Parnell, Auckland, New Zealand
PO Box 37865, Parnell, T: +64 9 884 5916, investor.relations@serko.com
Incorporated in New Zealand ARBN 611 613 980