Fundraising Efficiency Report

How much does it cost each charity to raise $1?

Cost per dollar raised: The most efficient charities spend less than $0.10 to raise each $1. Best practices suggest spending no more than $0.25 per $1 raised. Charities spending more may have inefficient fundraising operations, high marketing costs, or simply less effective campaigns. Lower is better!
Charities Analyzed
4016
With fundraising data
Total Raised
$454.3M
Donations & fundraising
Fundraising Costs
$99.3M
Total spent fundraising
Avg Cost per $1
$0.22
Sector average
1305
Excellent
|
1911
Inefficient

Efficiency Scale

$0.00$0.10 (Excellent)$0.25 (Good)$0.35 (Average)$0.50+ (Poor)

The scale shows cost per dollar raised. Charities on the left (green) are most efficient, spending less to raise each dollar. Best practice is to stay under $0.25.

Average by Sector

Other
$5.05
per $1 raised
CharityAmount RaisedFundraising CostCost per $1Rating
$6.2M
95% of revenue
$14
$0.00
Excellent
$57K
25% of revenue
$1
$0.00
Excellent
$94K
92% of revenue
$7
$0.00
Excellent
$91K
100% of revenue
$10
$0.00
Excellent
$38K
55% of revenue
$5
$0.00
Excellent
$108K
50% of revenue
$15
$0.00
Excellent
$6K
100% of revenue
$1
$0.00
Excellent
$21K
44% of revenue
$5
$0.00
Excellent
$29.2M
97% of revenue
$7K
$0.00
Excellent
$25K
14% of revenue
$8
$0.00
Excellent
$94K
17% of revenue
$32
$0.00
Excellent
$459K
95% of revenue
$157
$0.00
Excellent
$165K
98% of revenue
$61
$0.00
Excellent
$25K
42% of revenue
$10
$0.00
Excellent
$53K
99% of revenue
$22
$0.00
Excellent
$256K
48% of revenue
$117
$0.00
Excellent
$167K
78% of revenue
$78
$0.00
Excellent
$205K
95% of revenue
$98
$0.00
Excellent
$278K
99% of revenue
$135
$0.00
Excellent
$107K
75% of revenue
$53
$0.00
Excellent
$94K
68% of revenue
$52
$0.00
Excellent
$161K
98% of revenue
$91
$0.00
Excellent
$274K
29% of revenue
$158
$0.00
Excellent
$110K
74% of revenue
$71
$0.00
Excellent
$78K
91% of revenue
$54
$0.00
Excellent
$63K
100% of revenue
$44
$0.00
Excellent
$54K
87% of revenue
$40
$0.00
Excellent
$43K
94% of revenue
$32
$0.00
Excellent
$114K
93% of revenue
$87
$0.00
Excellent
$95K
56% of revenue
$73
$0.00
Excellent
$77K
48% of revenue
$60
$0.00
Excellent
$6K
19% of revenue
$5
$0.00
Excellent
$272K
46% of revenue
$243
$0.00
Excellent
$179K
98% of revenue
$165
$0.00
Excellent
$57K
66% of revenue
$54
$0.00
Excellent
$39K
100% of revenue
$38
$0.00
Excellent
$441K
39% of revenue
$461
$0.00
Excellent
$110K
36% of revenue
$117
$0.00
Excellent
$207K
66% of revenue
$225
$0.00
Excellent
$183K
96% of revenue
$207
$0.00
Excellent
$9K
100% of revenue
$10
$0.00
Excellent
$191K
99% of revenue
$220
$0.00
Excellent
$417K
45% of revenue
$487
$0.00
Excellent
$136K
17% of revenue
$160
$0.00
Excellent
$148K
21% of revenue
$180
$0.00
Excellent
$8K
100% of revenue
$10
$0.00
Excellent
$65K
91% of revenue
$80
$0.00
Excellent
$92K
91% of revenue
$129
$0.00
Excellent
$134K
92% of revenue
$200
$0.00
Excellent
$24K
92% of revenue
$37
$0.00
Excellent

Understanding Fundraising Efficiency

Efficiency Grades

  • Excellent (<$0.10): Top performers, very efficient
  • Good ($0.10-$0.20): Within best practices
  • Average ($0.20-$0.35): Room for improvement
  • Poor ($0.35-$0.50): Below average efficiency
  • Very Poor (>$0.50): Significant concerns

Factors Affecting Efficiency

  • Type of fundraising (events vs appeals vs regular giving)
  • Donor acquisition vs retention costs
  • Scale of operations
  • Marketing and campaign costs
  • Investment in donor relationships

Data sourced from Charities Services register and annual returns. Our datasets may not be complete. Automated analysis can produce errors. If you believe any data on this page is incorrect, please contact us at hello@nzxplorer.co.nz.

For informational purposes only. Not investment advice.