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Alan has had an international career as CEO and Global Marketing Director for high-profile national and global organisations within the telecommunications and FMCG industries. His career includes roles that have been based in Amsterdam, Singapore and London with the Heineken organisation and in New Zealand with a number of businesses, including as CEO for Telecom (Spark) Retail. Alan is currently a founder and Director of Quantiful, a SaaS company that focuses on AI-driven consumer-led demand planning, the Chairman of Eden Park, New Zealand National Stadium, and is also a Director of Tai Pari Mohio Limited, a Maori-founded and focused Healthcare Company working to provide more equity in healthcare through its EmergencyQ software and other applications. Alan is also involved in other private start-ups.