VGL – Movio signs Screenvision to Movio Media Platform
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Vista Group International Ltd, L3, 60 Khyber Pass Road, Newton, PO Box 8279, Symonds St, Auckland 1150, NZ
MARKET ANNOUNCEMENT
8 March 2017, Vista Group International Ltd, Auckland, New Zealand
MOVIO SIGNS SCREENVISION TO MOVIO MEDIA PLATFORM
Movio Limited has signed a multi-year agreement with Screenvision Direct, Inc.
(Screenvision), a national leader in US cinema advertising, for access to the Movio Media
platform.
This contract will add a meaningful revenue stream to Movio and further validates the value of
the moviegoer data that can be accessed via Movio Media.
Movio will provide Screenvision access to the enhanced offerings within Movio Media to
provide deeper insights and more precise campaign targeting, allowing Screenvision to
enhance its offering to its customers of its premier cinema on-screen advertising business to
theatres in the US.
This significantly increases Movio’s market share in the on-screen advertising sector as
Screenvision operates on-screen advertising programs on 15,000 screens in 2,400 theaters
throughout the US.
With this growth Movio’s share of the cinema on-screen advertising business in the USA it
should provide an impetus in other markets where cinema screen advertising is prevalent.
Brian Cadzow, Director Commercial and Legal
Vista Group International Ltd
Contact: +64 9 984 4570
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SCREENVISION
MEDIA
EMBRACES
MOVIO
MEDIA
PLATFORM
TO
CREATE
ULTIMATE
VALUE
FOR
ADVERTISERS
Innovative
Cinema
Advertiser
Will
Have
Access
To
Industry’s
Most
Comprehensive
Moviegoer
Insights
Los
Angeles,
CA
and
Auckland,
NZ,
March
7
th
,
2017
–
Movio,
the
global
leader
in
data
analytics
for
the
cinema
industry,
has
signed
a
data
licensing
agreement
with
Screenvision
Media,
a
national
leader
in
cinema
advertising,
for
access
to
its
Movio
Media
platform.
Screenvision
Media
will
now
have
access
to
the
most
comprehensive
moviegoer
data
in
the
industry
via
Movio
Media,
which
aggregates
moviegoer
data
to
provide
film
distributors,
studios
and
screen
advertisers
with
crucial
audience
insights
as
well
as
highly
targeted,
cost-‐effective
campaign
solutions.
Over
14
million
active
U.S.
moviegoers
are
profiled
within
Movio
Media,
from
33%
of
North
American
screens
of
the
Large
Cinema
Circuit
(cinemas
over
20
screens).
The
relationship
will
enable
Screenvision
Media
to
heighten
value
for
its
advertisers
through
Movio’s
strategic
moviegoer
insights,
allowing
for
more
precise
targeting
and
inventory
forecasting.
Screenvision
Media
will
use
Movio
Media’s
two
modules
to
reinforce
the
impact
of
cinema
across
its
network
of
14,500+
screens
in
2,300+
theatres
throughout
the
U.S.:
Movio
Research
to
identify
target
audiences
using
Movio’s
Audience
Similarity
score
and
mine
movie-‐going
insights,
and
Movio
Engage
to
enable
the
attribution
measurement
from
the
exposure
of
cinema
ads
on
brand
purchases.
“This
agreement
with
Screenvision
Media
highlights
the
desire
of
the
media
industry
to
understand
the
movie-‐
going
audience,”
says
Will
Palmer,
Movio’s
Chief
Executive
and
co-‐founder.
“Screenvision
Media
will
be
amongst
the
first
to
benefit
from
the
Movio
Media
enhanced
offering,
providing
deeper
insights,
elevated
campaign
targeting
and
strengthened
measurement
of
advertising
effectiveness.”
“The
Movio
Media
platform
is
very
robust,
and
we’re
very
impressed
with
the
company’s
insightful
thought
leadership
within
the
cinema
and
media
landscape,”
said
John
McCauley,
Chief
Strategic
Development
Officer,
Screenvision
Media.
“We’re
looking
forward
to
leveraging
Movio’s
movie-‐going
data
to
become
even
smarter,
more
targeted
and
better
strategic
partners
for
our
advertisers
to
enhance
the
value
we
create
for
and
bring
to
them.”
Here
is
a
more
complete
look
at
Movio
Media’s
two
modules:
Movio
Research:
• The
largest
movie
market
research
database
of
U.S.
moviegoers,
normalized
to
reflect
industry
standard
benchmarks.
• Data
provided
via
an
intuitive
web
portal,
updated
in
near
real
time.
• Presents
detailed
demographic,
ethnic,
behavioral,
film
viewership
history
and
transactional
profiles
and
insights
for
target
groups.
• Reveals
true
audience
profiles
for
all
movies
as
soon
as
tickets
go
on
sale,
and
shows
how
an
audience
evolves
for
films
now
showing
or
historical
titles.
• Incorporates
Movio’s
proprietary
Similarity
Algorithm
to
identify
best
fit
‘comp’
audiences.
Movio
Engage:
• Executes
campaigns
to
a
target
audience
to
drive
awareness
and
motivate
actions
with
pinpoint
precision
and
maximum
cost
effectiveness.
• Measures
incremental
revenue
from
actual
transactional
responses
against
control
groups
in
addition
to
standard
delivery
metrics.
• Solicits
opinions
via
pre
and
post
release
audience
research
surveys,
combining
feedback
with
demographic
and
transactional
profiles.
About
Screenvision
Media:
Headquartered
in
New
York,
N.Y.,
Screenvision
Media
is
a
national
leader
in
cinema
advertising,
offering
on-‐
screen
advertising,
in-‐lobby
promotions
and
integrated
marketing
programs
to
national,
regional
and
local
advertisers
and
providing
comprehensive
cinema
advertising
representation
services
to
top
tier
theatrical
exhibitors
presenting
the
highest
quality
movie-‐going
experience.
The
Screenvision
Media
cinema
advertising
network
is
comprised
of
over
14,500
screens
in
2,300+
theater
locations
across
all
50
states
and
94%
of
DMAs
nationwide;
delivering
through
more
than
150
theatrical
circuits,
including
6
of
the
top
10
exhibitor
companies.
Wbsite:
www.screenvisionmedia.com
Twitter:
@ScreenvisionLLC
LinkedIn:
www.linkedin.com/company/screenvision
About
Movio:
Movio
is
the
global
leader
in
marketing
data
analytics
and
campaign
management
software
for
cinema
exhibitors,
film
distributors
and
studios
around
the
world.
A
company
of
Vista
Group
International
Ltd
(NZX
&
ASX:
VGL),
Movio
is
revolutionizing
the
way
the
film
industry
interacts
with
moviegoers.
The
company
maintains
real-‐time,
authoritative
data
on
customer
transactions
for
many
of
the
world’s
biggest
cinema
chains
and
captures
the
behavior
of
millions
of
active
moviegoers
worldwide.
Movio
operates
in
North
America,
Latin
America,
Europe,
Middle
East,
Africa,
Australia,
New
Zealand,
China,
and
South
East
Asia.
Movio
was
named
winner
of
the
"Innovative
Software
Product"
award
at
the
2016
annual
New
Zealand
Hi-‐Tech
Awards.
Movio
Cinema,
Movio’s
flagship
product,
holds
comprehensive
marketing
data
covering
53
percent
of
cinema
screens
of
the
Large
Cinema
Circuit
in
North
America
and
29
percent
globally
accounting
for
37+
million
active
moviegoers.
Movio
Media
has
been
a
game
changer
for
every
major
American
film
studio
and
distributor,
providing
comprehensive
market
data
on
the
demographics,
ethnicity
and
behavior
of
moviegoers,
crucial
audience
insights
and
innovative
campaign
solutions.
The
Movio
Media
technology
offers
the
most
powerful
and
most
accurate
real-‐time
film
market
research
platform
in
the
United
States.
Website:
www.movio.co
Twitter:
@MovioHQ
LinkedIn:
www.linkedin.com/company/movio
Press
Contacts:
For
Movio
Maggie
Begley
–
MBC
Maggie@mbcprinc.com,
310.390.0101
Christelle
Blanchet
(Auckland,
NZ)
Christelle@movio.co
For
Screenvision
Media
Kate
Carver
–
Olson
Engage
Kcarver@olson.com,
212.656.9148
Rachael
Morrison
–
Olson
Engage
Rachael.morrison@olson.com,
212.656.9149
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