Serko establishes US presence with first key hire in market

Serko Establishes U.S. Presence with Key
Appointment for New Market Growth


Auckland, New Zealand. 16 October 2017 – Serko Ltd. (SKO.NZ), a leader in online
travel booking and expense management for business, today announced the
establishment of its U.S. operations and first appointment of Richard (Rich) Miller, to
advance the interest that is occurring with Serko’s technology in the region.

Serko, who is the leading provider in Australasia, has set its sights on the Northern
Hemisphere; intending to operate on the same model that it does locally by providing
agile market developments, leading support services and state of the art travel and
expense technology.

Serko CEO, Darrin Grafton said, “This is an exciting time for Serko as the business
expands its global footprint, providing our existing customers with a choice of using our
solution within these new markets. Our reseller partners, who in some cases already
have agreements which cover the Northern Hemisphere, will soon be able to roll out a
new and exciting solution that is already proven successful in Asia. The market needs
choice and we know that our technology platform, that handles SME/SMB through to
multi-national companies for both travel and expense, will present a great choice for the
U.S. market.”

Serko has employed Rich Miller as ‘General Manager of Sales, U.S. Market’ to maximise
the opportunity in the region. Throughout various roles Rich has led marketing,
acquisition and retention through to development and implementation of strategy,
product offering, operation support and pricing. Rich was most recently General
Manager of nuTravel and brings an array of experience of working directly in or with the
U.S. travel industry. Rich spent 30+ years at American Express Travel in various
leadership roles and was at the forefront of developing their successful online offering,
which grew the business’s revenue significantly.

“We are pleased that Rich has chosen to join the Serko team. He was instrumental to
nuTravel’s success, and involved with American Express Travel’s pivotal play in the
early stages of entering the U.S. market. Rich has experienced our technology first-hand
and is keen to show the U.S. market what a difference it can make. We are extremely
excited to have someone of Rich’s influence and network as part of our team and we
see this is the first step in establishing a presence across the U.S.”, added Grafton.


Ends

More information

Louise Caldicott, Porter Novelli, for Serko
Phone: +61 2 8987 2112
Email: lcaldicott@porternovelli.com.au

About Serko

Serko is Australasia’s leading online travel booking and expense management solution
provider and is listed on the New Zealand Stock Exchange Main Board (SKO.NZ). Serko
employs more than 100 people worldwide, with its HQ in Auckland New Zealand, and
offices in Sydney Australia, Xi’an City and Foshan China.

Serko Online, which includes integrated travel and expense management capability, is
used by more than 6000 organisations and is sold by most Travel Management
Companies in Australasia.

serko.travel is Serko’s small and medium enterprise proposition targeting companies in
Australia and New Zealand with less than 150 employees. It allows smaller
organisations to self-onboard and make/change bookings online at no cost 24x7.

Visit: www.serko.com and www.serko.travel for more information.

Follow Serko:

On Linkedin: http://www.linkedin.com/company/serko-ltd
On Twitter: https://twitter.com/SerkoOnline