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Quarterly Update

Quarterly Update22 May 2019CCCConsumer Staples

KEITH JACKSON
Executive Chairman

01

FOURTH QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE MAY 2019

Esquires IRELAND

Clonmel (Rebranded)

Esquires CHINA

Health Center, Beijing

Network store sales for the three months to 31 March

2019 grew 15.4% to $12.3 million from $10.6 million in the

same period a year ago. Coffee outlet numbers have

risen to 118 from 93 at the same time a year ago and 104

at the end of December 2018.

Transaction volumes across the global Esquires network

rose 10.3% to 1.2 million in the three-month period and

transaction values increased 4.6% to $10.61.

Total same-store sales for the three-month period are

up just over 4.8% to $9.7 million from $9.2 million at the

same time a year ago.

Cooks Executive Chairman Keith Jackson said:

Cooks has ended the 2019 financial year on a

positive note, achieving continued strong growth across

the global store network with new store openings a

resilient performance from the existing store network,

and core regions of England & Ireland continuing their

strong growth trends.

“Growth in store numbers has been led by China, which

over the last quarter has begun to implement its new

strategy combining traditional store outlets with smaller

‘express’ outlets in shopping malls, supermarkets and

Cooks Global Foods (NZAX.CGF) today reports its Esquires Coffee

business has rounded out the year with steady sales growth across the

global network and the China business starting to roll out its new strategy

that sees the introduction of ‘express’ takeaway outlets into the store mix.

COOKS COFFEE STORE SALES UP 15% AS

NETWORK GROWTH CONTINUES

1

All references to sales and transaction values are constant currency. This means prior year figures are converted at the same exchange rate as the current year to eliminate the effects of foreign exchange rate fluctuations.

in business environments. Over the last quarter it has

installed 21 express outlets and it is looking to accelerate

that rate of growth in the coming year.

“The Chinese business is starting to execute on the

strategy that includes self-service machine outlets as well

as staffed take-away only stores into the mix of outlets

under the new ESQ brand in that country.


“The express stores take advantage of the significant

advances in bean-to-cup machines, which now have

the potential to deliver a consistent coffee experience in

each cup. We believe the strategy has the potential to

generate considerable value for shareholders.

“Indeed, this a view that has been supported by the

recent independent valuation of Cooks’ stake in the

Chinese business at $5.6 million to $6.8 million.”

Earlier this year, following discussions with the FMA,

Cooks engaged corporate advisory firm Censere to

value the Chinese business so Cooks could verify the

$3.08 million carrying value of it 21% share. The resulting

valuation of the stake is well above the carrying value in

Cooks 2018 annual accounts.”

02
THIRD QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE FEB 2019

Cook’s New Zealand retail business unit Scarborough

Fair Limited continues to perform strongly driven by

growth of Grounded Responsible Coffee, the launch of

new ‘Blended’ freeze-dried coffee and the expansion of

distribution.

The Grounded range was extended to 11 products in

late 2018, and since then the brand has had significant

distribution gains across grocery, office and specialty

channels. This programme has been well received by the

trade and consumers, and Grounded sales were up 87.4%

last six months against the previous six-month period.

Store numbers in the UK rose to 41 from 35 at the same

time a year ago and up one from the 40 stores open at

the end of December 2018. The latest outlet was opened

in late March 2019 in Leicester and is performing very

well in its early trading.

Total sales for the three-month period rose 15.1% to

$5.1 million, representing just under 42% of the store

network’s total sales. Same store sales in the UK for the

three-month period were up 1.0% to $3.4 million.

UK GROWTH CONTINUES

The Asian business has seen a surge in store numbers

as the Chinese business began to accelerate the

implementation of its new strategy. Store numbers in the

region – including the express-outlets rose to 34 from 18

at the same time a year ago and 21 stores at the end of

December 2018.

In the three-month period to the end of March 2019 the

Chinese business opened 21 outlets, all of which were the

new style ‘express’ outlets. China also closed a further 8

stores as the joint venture closed the stores that would

not reach a level of earnings that justified their continued

operation.

Elsewhere in the Asian region the Pakistan business

opened another store in late March, in Dolmen Mall,

the premier mall in Karachi, both stores in Karachi are

performing strongly. Indonesia closed one store as the

Mall in which it was located did not reach the planned

level of occupancy.

Sales in the Asian region rose 11.7% to $0.9 million

compared to the same three-month period a year ago

Same store sales in Asia rose by 2.8%.

CHINA GROWING

RETAIL BRANDS

For more information, please visit: www.groundedcoffee.co.nz

For more information please visit www.blended.net.nz

Blended freeze-dried coffee was launched recently with

a successful PR campaign gaining good exposure for

the new brand. Blended launched initially with home

compostable 90g retail packs, and is now set to launch

a 450g tin, targeted to the office market. The Blended

brand also carries the Buy One, Plant One commitment.

April saw the launch of our on-line shop under the name

Grounded & Co (groundedandco.shop). On-line shoppers

can now purchase the entire range of Grounded, Blended

and Scarborough Fair products and have them delivered

directly to their door.

IRELAND LEADS GLOBAL PERFORMANCE

Sales in the Republic of Ireland rose 29.2% for the quarter

and same store sales were 12.7% up on the same quarter

a year ago. The Irish business which has 14 stores saw

transaction volumes up 22.3% and average transaction

values up 5.6% to NZ$13.13 in the quarter. Same store

transaction volumes rose 6.8% and average transaction

values rose 5.5%.

MIDDLE EAST RESILIENT

The Middle East business turned in a resilient performance.

Store numbers were down one store on the same period

a year ago at 24 outlets, but unchanged on the prior

three-month period. Store sales were down slightly at

$2.1 million. Same store sales in the three-month period

were flat at $1.8 million reflecting steady transaction

volumes and values.

Esquires PAKISTAN

Dolmen, Karachi

Esquires UK

Leicester, England

For more information, please visit: www.groundedandco.shop

03
THIRD QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE FEB 2019

ESQUIRES COFFEE OPERATING METRICS

3 MONTHS TO 31 MARCH 2019

12 MONTHS TO 31 MARCH 2019

TOTAL NETWORK

TOTAL NETWORK

SAME STORE

SAME STORE

STORE NUMBERS

THIRD QUARTER STORE CHANGES

Esquires Coffee Store sales

Transactions

Average transaction value

Esquires Coffee Store sales

Transactions

Average transaction value

Esquires Coffee Store sales

Transactions

Average transaction value

UK

Canada

Asia

Europe

Middle East

TOTAL

40

2

21

17

24

104

1

0

21

0

0

22

0

0

8

0

1

9

41

2

34

17

23

117

35

2

18

14

25

93

Esquires Coffee Store sales

Transactions

Average transaction value

2018

2018

2018

2018

NZ$10,642,900

1,049,646

NZ$10.14

NZ$9,222,666

918,860

NZ$10.00

NZ$39,680,969

3,558,325

NZ$11.15

NZ$44,485,097

4,446,587

NZ$9.99

2019

2019

2019

2019

NZ$ 12,283,839

1,158,267

NZ$10.61

NZ$9,663,556

919,776

NZ$10.58

NZ$ 40,020,966

3,806,872

NZ$10.51

NZ$49,328,111

4,662,293

NZ$10.54

VARIANCE

VARIANCE

VARIANCE

VARIANCE

15.4%

10.3%

4.6%

4.8%

0.1%

4.7%

0.9%

7.0 %

-5.7%

10.9%

4..9%

5.4%

DEC

2018

MAR

2019

MAR

2018

OPENEDCLOSED




THIRD QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE FEB 2019

04

ABOUT COOKS GLOBAL FOODS

FOR FURTHER INFORMATION

APPENDIX

Cooks Global Foods operates in world markets and is listed on the NZAX market operated by

NZX Limited in New Zealand under the code CGF. It owns the intellectual property and master

franchising rights to Esquires Coffee Houses worldwide (excluding New Zealand and Australia).

Cooks currently operates or franchises Esquires Coffee in Canada, the United Kingdom, Ireland,

Romania, Portugal, Bahrain, Kuwait, Saudi Arabia, Jordan, Pakistan, Indonesia, and China. It owns the

intellectual property for Grounded Responsible Coffee, Blended Freeze Dried Coffee & Scarborough

Fair teas.

For more information visit: www.cooksglobalfoods.com

The following are Non-GAAP reporting metrics which are used in this update:

Network (Store) Sales

Total store sales are the aggregate of sales of all Esquires branded coffee stores, whether franchised or partially/fully owned, across the company’s global brand network. Cooks derives income from its franchised stores from franchise related fees,

primarily related to these sales levels as well as store sales for those stores directly owned by the company, except in China.

Total network store sales, therefore, have a correlation to the portion of revenue earned by Cooks Global Foods relating to recurring franchise fees. Chinese sales are also indicative of the potential value residing in the Chinese venture. However, total

network sales are not and should not be confused with the revenue of Cooks Global Foods which is reported in its financial statements as the two do not directly correlate.

Same Store Sales

Same store sales are the aggregate of all Esquires-branded coffee stores, whether franchised or owned across the company’s global brand network that have been operational for at least a full two-year period for the purposes of like-for-like comparison between current and prior

periods.

The metric measures the improvement in existing store sales within the brand network, excluding new stores opened in the previous 24 months. Same store sales are not the same as revenue in the financial statements for Cooks Global Foods group but can indicate stable revenue

growth in the brand network.

Transactions

Transactions relate to the total individual transactions, which occur within Esquires branded coffee stores, whether franchised or owned. A transaction is defined as a single financial transaction for food, beverage or product that is processed through

the point-of-sale system within a coffee store.

Average Transaction Value

Average transaction values are derived by dividing total Esquires coffee store sales by total transactions recorded over the period.

Total (Store) Network

All stores whether owned, (in full or as part of an associate, such as in the case of the China business), or franchised, which operate under a brand owned by companies within the Cooks Global Foods Group.

INVESTORS

KEITH JACKSON

Executive Chairman

MEDIA

RICHARD INDER

The Project

+64 9 304 0567 ext. 714+64 21 645 643

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