Me Today Full Year Results to 31 March 2021

Audited results announcement for the 12 months ended 31 March 2021

Results for announcement to the market
Name of issuer Me Today Limited
Reporting Period 12 months to 31 March 2021
Previous Reporting Period 12 months to 31 March 2020
Currency NZD
Amount (000s) Percentage change
Revenue from continuing
operations
$1,143 102%
Total Revenue $1,143 102%
Net profit/(loss) from
continuing operations
$(2,860) (43)%
Total net profit/(loss) $(2,860) (43)%
Interim/Final Dividend
Amount per Quoted Equity
Security
The Company does not propose to pay a dividend at this time
Imputed amount per Quoted
Equity Security
Not applicable
Record Date Not applicable
Dividend Payment Date Not applicable
Current period Prior comparable period
Net tangible assets per
Quoted Equity Security
$0.0141 $0.0023
A brief explanation of any of
the figures above necessary
to enable the figures to be
understood
Refer to the audited financial statements and press release
that accompany this announcement.
Authority for this announcement
Name of person

authorised
to make this announcement
Stephen Sinclair
Contact person for this
announcement
Stephen Sinclair
Contact phone number 021 330 053
Contact email address stephen@metoday.com
Date of release through MAP

31 May 2021

Audited financial statements accompany this announcement.

---

Me Today Limited


Annual Financial Statements


For the year ended 31 March 2021

Me Today Limited
Annual Financial Statements
For the year ended 31 March 2021



1
Contents


Page
Consolidated Statement of Comprehensive Income 2
Consolidated Statement of Changes in Equity 3
Consolidated Statement of Financial Position 4
Consolidated Statement of Cash Flows 5
Notes to the Consolidated Financial Statements 6
Independent Auditor’s Report 30

Me Today Limited
Consolidated Statement of Comprehensive Income
For the year ended 31 March 2021


The accompanying notes form part of these consolidated financial statements and should be read in conjunction with them.

2



2021 2020
Note
NZ$000NZ$000
Revenue before marketing services provided by a customer1,455639
Less marketing services provided by a customer (312)(73)
Revenue51,143566
Cost of sales(463)(107)
Selling and marketing expenses(2,659)(1,055)
Administrative expenses(954)(219)
Operating loss6(2,933)(815)
Reverse acquisition - share based payment27-(3,977)
Reverse listing expenses-(191)
Finance income731
Loss before tax(2,860)(4,982)
Income tax expense8--
Loss for the year attributable to owners of the company
(2,860)(4,982)
Total comprehensive loss for the year attributable to owners of the company(2,860)(4,982)
Earnings (loss) per share
Basic and diluted loss per share (NZ$)10(0.007)(0.041)

Me Today Limited
Consolidated Statement of Changes in Equity
For the year ended 31 March 2021


The accompanying notes form part of these consolidated financial statements and should be read in conjunction with them.

3




NoteShare
Share based
paymentsAccumulatedTotal
capitalreservelossesequity
NZ$000NZ$000NZ$000NZ$000
Balance at 1 April 2019--(45)(45)
Total comprehensive income
Loss attributable to owners of the company--(4,982)(4,982)
Transactions with owners
Shares issued during the year213,800--3,800
Shares issued as part of reverse listing21,275,550--5,550
Balance at 31 March 20209,350(5,027)4,323
Total comprehensive income
Loss attributable to owners of the company--(2,860)(2,860)
Transactions with owners
Shares issued during the year214,500--4,500
Less: share issue costs(181)--(181)
Share options issued22,23-21-21
Other share based payments22-89-89
Balance at 31 March 202113,669110(7,887)5,892

Me Today Limited
Consolidated Statement of Cash Flows
For the year ended 31 March 2021


The accompanying notes form part of these consolidated financial statements and should be read in conjunction with them.

5


2021 2020
NoteNZ$000NZ$000
Cash flows from operating activities
Receipts from customers
1,384439
Interest received
691
Payments to suppliers and employees
(4,774)(1,504)
Income tax refunded (paid)
(13)-
Net cash used in operating activities
24
(3,334)(1,064)
Cash flows from investing activities
Cash received on reverse listing acquisition
-1,587
Investments in short term deposits
(3,800)-
Payments for property, plant and equipment
(98)(22)
Payments for intangibles
(21)(71)
Net cash (used in)/received from investing activities(3,919)1,494
Cash flows from financing activities
Proceeds from issue of share capital4,5003,700
Share capital issue costs(181)-
Interest paid on lease liabilities20,25(6)-
Payment of lease liabilities20,25(33)-
Net cash generated by financing activities4,2803,700
Net (decrease)/increase in cash and cash equivalents(2,973)4,130
Cash and cash equivalents at the beginning of the year4,16838
Cash and cash equivalents at the end of the year12
1,1954,168

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



6
1. General information
These financial statements are for Me Today Limited (‘MTL’ or ‘the Company’) and its subsidiaries, The
Good Brand Company Limited (TGBC) and Me Today NZ Limited (together ‘the Group’).
Me Today Limited, The Good Brand Company Limited and Me Today NZ Limited are limited liability
companies incorporated and domiciled in New Zealand. The address of their registered office is Level 1,
25 Broadway, Newmarket, Auckland 1141.
The Group produces, sells, and markets health and wellbeing products or acts as an agent on behalf of
other health and wellbeing suppliers.
1.1. Basis of preparation
1.1.1. Reverse acquisition
On 31 March 2020 the Company entered into a reverse acquisition in which the Company acquired 100%
of the shares of the already operating The Good Brand Company Limited (‘TGBC’) and its 100% owned
subsidiary Me Today NZ Limited, in exchange for issuing 1.11 billion new fully paid ordinary shares in the
Company.
The reverse acquisition did not represent a business combination in accordance with NZ IFRS 3: Business
Combinations. The Board of Directors have therefore accounted for the reverse acquisition as a share-
based payment transaction, as an issue of shares, in accordance with NZ IFRS 2 Share-based Payment
(refer note 27).
1.1.2. Basis of measurement
The consolidated financial statements have been prepared on a historical cost basis. Historical cost is
generally based on the fair value of the consideration given in exchange for goods and services.
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date, regardless of whether that price is
directly observable or estimated using another valuation technique. Fair value for measurement and/or
disclosure purposes in these financial statements is determined on such a basis, except for share-based
payment transactions that are within the scope of NZ IFRS 2 Share-based Payment, leasing transactions
that are within the scope of NZ IFRS 16 Leases, and measurements that have some similarities to fair
value but are not fair value, such as net realisable value in NZ IAS 2 Inventories or value in use in NZ IAS
36 Impairment of Assets.
The financial statements are presented in New Zealand dollars which is the Company’s functional and
presentation currency, rounded to the nearest thousand dollars.
Comparative numbers for selling and marketing expenses and administrative expenses shown in the
Consolidated Statement of Comprehensive Income have been restated to align to current year
classifications.
1.2. Statement of compliance and reporting framework
The consolidated financial statements have been prepared in accordance Generally Accepted Accounting
Practice in New Zealand (‘NZ GAAP’). The Group is a for-profit entity for the purposes of complying with
NZ GAAP. The financial statements comply with New Zealand equivalents to International Financial
Reporting Standards (‘NZ IFRS’), and International Financial Reporting Standards (‘IFRS’).
The Company is an FMC reporting entity under the Financial Markets Conduct Act 2013. These financial
statements have been prepared in accordance with the requirements of the Financial Markets Conduct
Act 2013 and the NZX Main Board Listing Rules.
The financial statements have been approved for issue by the Board of Directors on 31 May 2021.

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



7
2. Application of new and revised New Zealand International Financial Reporting
Standards (NZ IFRSs)
2.1. Application of new and revised International Financial Reporting Standards
The Group has not early adopted any standards, interpretations or amendments that have been issued
but are not yet effective. Early adoption of these new standards, interpretations or amendments would not
have had a material impact on the financial result or financial position of the Group.

3. Significant accounting policies
The principal accounting policies adopted are set out below.
3.1. Principles of consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities
controlled by the Company. Control is achieved when the Company:
• has power over the investee;
• is exposed, or has rights, to variable returns from its involvement with the investee; and
• has the ability to use its power to affect its returns.
The Company reassesses whether or not it controls an investee if facts and circumstances indicate that
there are changes to one or more of the three elements of control listed above.
When necessary, adjustments are made to the financial statements of subsidiaries to bring their
accounting policies into line with the Group's accounting policies.
All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions
between members of the Group are eliminated in full on consolidation.
3.1.1. Business combinations
Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred
in a business combination is measured at fair value, which is calculated as the sum of the acquisition-date
fair values of the assets transferred by the Group, liabilities incurred by the Group to the former owners of
the acquiree and the equity interests issued by the Group in exchange for control of the acquiree.
Acquisition related costs are generally recognised in profit or loss as incurred.
Refer to note 1.1. in relation to basis of preparation due to reverse acquisition transaction.
3.2. Revenue recognition
The Group recognises revenue from the following major sources:
• sale of goods; and
• agency services
Revenue is measured based on the consideration to which the Group expects to be entitled in a contract
with a customer and excludes amounts collected on behalf of third parties, such as goods and service tax
and customs duties.
3.2.1. Sale of goods
The Group sells goods such as health and wellbeing products. The Group considers the performance
obligation is satisfied when control of the goods has transferred, being when the goods have been
delivered to the customer. Revenue derived from the sale of goods is recognised at the point in time the
performance obligation is satisfied. Marketing payments paid to a customer are treated as a reduction in
revenue.

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



8
3.2.2. Agency services
For revenues derived from agency services, where the Group acts as a sales agent for other health and
wellness brands, the Group considers its performance obligations are satisfied over time, on the basis that
agency services are provided and consumed by the customer on a simultaneous basis, and so will
recognise the related revenue as the performance obligation is satisfied. Revenue is measured on an
output method basis.
3.3. Leasing
The Group assess whether a contract is or contains a lease, at inception of the contract. The Group
recognises a right-of-use asset and a corresponding lease liability with respect to all lease arrangements
in which it is the lessee, except for short-term leases (defined as leases with a lease term of 12 months or
less) and lease of low value assets. For these leases, the Group recognises the lease payments as an
operating expense on a straight-line basis over the term of the lease unless another systematic basis is
more representative of the time pattern in which economic benefit from the leased assets are consumed.
The lease liability is initially measured at the present value of the future lease payments, discounted by
using the rate implicit in the lease. If this rate cannot be readily determined, the Group uses its incremental
borrowing rate. The lease liability is measured at amortised cost using the using the effective interest
method. It is remeasured when there is a change in future lease payments arising from a change in an
index or rate or if the Group changes its assessment of whether it will exercise a purchase, extension of
termination option, with a corresponding adjustment made to the carrying value of the right-of-use asset.
The right-of-use assets comprise the initial measurement of the corresponding lease liability, lease
payments made at or before the commencement date and any initial direct costs. They are subsequently
measured at cost less accumulated depreciation and impairment losses. Right-of-use assets are
depreciated over the shorter period of lease term and the useful life of the underlying asset. The
depreciation starts at the commencement date of the lease.
The Group applies NZIAS 36 to determine whether a right-of-use asset is impaired and accounts for any
identified impairment loss as described in the 'property, plant and equipment' policy.
3.4. Income Tax
Income tax expense comprises both current and deferred tax.
3.4.1. Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from ‘profit before
tax’ as reported in the statement of profit or loss and other comprehensive income because of items of
income or expense that are taxable or deductible in other years and items that are never taxable or
deductible. The Group's current tax is calculated using tax rates that have been enacted or substantively
enacted by the end of the reporting period.
3.4.2. Deferred tax
Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities
in the financial statements and the corresponding tax bases used in the computation of taxable profit.
Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax assets
are recognised for all deductible temporary differences to the extent that it is probable that taxable profits
will be available against which those deductible temporary differences can be utilised. Such deferred tax
assets and liabilities are not recognised if the temporary difference arises from the initial recognition (other
than in a business combination) of assets and liabilities in a transaction that affects neither the taxable
profit nor the accounting profit.
Deferred tax liabilities and assets are measured at the tax rates that are expected to apply in the period in
which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted
or substantively enacted by the end of the reporting period.

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



9
The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow
from the manner in which the Group expects, at the end of the reporting period, to recover or settle the
carrying amount of its assets and liabilities.
3.5. Goods and services tax
Revenue, expenses, assets and liabilities are recognised net of the amount of goods and services tax
(GST) except:
• where the amount of GST incurred is not recovered from the taxation authority, it is recognised as
part of the cost of acquisition of an asset or as part of an item of expense; or
• for receivables and payables, which are recognised inclusive of GST.
The net amount of GST recoverable or payable to the taxation authority is included as part of receivables
or payables.
3.6. Inventories
Inventories are stated at the lower of cost and net realisable value. Costs of inventories are determined on
a first-in-first-out basis. Net realisable value represents the estimated selling price for inventories less all
estimated costs of completion and costs necessary to make the sale.
3.7. Property, plant and equipment
Plant and equipment, office equipment and computer equipment are stated at cost less accumulated
depreciation and accumulated impairment losses.
Depreciation is recognised so as to write off the cost of assets less their residual values, over their useful
lives using the diminishing value method. The estimated useful lives, residual values and depreciation
method are reviewed at the end of each reporting period, with the effect of any changes in estimate
accounted for on a prospective basis.
The following depreciation rates are used in the calculation:
Plant and equipment 33%
Office equipment 33%
Computer equipment 50%
Leasehold improvements 33%
An item of property, plant and equipment is derecognised upon disposal or when no future economic
benefits are expected to arise from the continued use of the asset. Any gain or loss arising on the disposal
or retirement of an item of property, plant and equipment is determined as the difference between the
sales proceeds and the carrying amount of the asset and is recognised in profit or loss.
3.8. Intangible assets
Acquired intangible assets with finite useful lives are carried at cost less accumulated amortisation and
accumulated impairment losses. Amortisation is recognised on a straight-line basis over their estimated
useful lives. The estimated useful life and amortisation method are reviewed at the end of each reporting
period, with the effect of any changes in estimate being accounted for on a prospective basis. Intangible
assets with indefinite useful lives that are acquired separately are carried at cost less accumulated
impairment losses.
The following amortisation rates are used in the calculation:
Website 50%
Trademarks & domains indefinite useful life

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



10
3.9. Financial instruments
Financial assets and financial liabilities are recognised in the Consolidated Statement of Financial Position
when the Group becomes a party to the contractual provisions of the instruments.
Financial assets and financial liabilities are initially measured at fair value. Transaction costs that are
directly attributable to the acquisition or issue of financial assets and financial liabilities (other than
financial assets and financial liabilities at fair value through profit or loss) are added to or deducted from
the fair value of the financial assets or financial liabilities, as appropriate, on initial recognition. Transaction
costs directly attributable to the acquisition of financial assets or financial liabilities at fair value through
profit or loss are recognised immediately in profit or loss.
3.10. Interest income
Interest income is accrued on a time basis, by reference to the principal outstanding and at the effective
interest rate applicable, which is the rate that exactly discounts estimated future cash receipts through the
expected life of the financial asset to that asset's net carrying amount on initial recognition.
3.11. Financial assets
Financial assets are measured at amortised cost or fair value on the basis that the Group’s business
model for managing financial assets and the contractual cash flow characteristics of the financial assets.
The Group classifies its financial assets as at amortised cost only if both of the following criteria are met:
• the asset is held within a business model whose objective is to collect the contractual cash flows: and
• the contractual terms give rise to cash flows that are solely payments of principal and interest.
Financial assets at amortised costs
The Group holds receivables with the objective to collect the contractual cash flows, the cash flows are
solely payments of principal and interest, and therefore measures them subsequently at amortised cost
using the effective interest method.
The Group’s financial assets at amortised cost include cash and cash equivalents, short term deposits and
trade receivables. Cash and cash equivalents include cash in hand and deposits held at call with banks.
Impairment of financial assets
The Group recognises a loss allowance for expected credit losses on trade receivables. The amount of
expected credit losses is updated at each reporting date to reflect changes in credit risk since initial
recognition of the respective financial instrument.
The Group recognises lifetime expected credit losses for trade receivables. The expected credit losses on
these financial assets are estimated using a provision matrix based on the Group’s historical credit loss
experience, adjusted for factors that are specific to the debtors, general economic conditions and an
assessment of both the current as well as the forecast direction of conditions at the reporting date,
including time value of money where appropriate.
3.12. Financial liabilities
Financial liabilities are classified as either financial liabilities ‘at fair value profit through profit or
loss(“FVTPL”) or ‘other financial liabilities'.
Other financial liabilities
Other financial liabilities (including trade and other payables) are subsequently measured at amortised
cost using the effective interest method. The effective interest method is a method of calculating the
amortised cost of a financial liability and of allocating interest expense over the relevant period. The
effective interest rate is the rate that exactly discounts estimated future cash payments (including all fees
and points paid or received that form an integral part of the effective interest rate, transaction costs and
other premiums or discounts) through the expected life of the financial liability, or (where appropriate) a
shorter period, to the net carrying amount on initial recognition.
The Group has no financial liabilities at FVTPL.

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



11
3.13. Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief
operating decision maker. The chief operating decision maker, who is responsible for allocating resources
and assessing performance of the operating segments, has been identified as the Board of Directors.
3.14. Foreign currency translation
Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates
prevailing at the dates of the transactions.
At the end of each reporting period, monetary items denominated in foreign currencies are retranslated at
the rates prevailing at that date. Non-monetary items that are measured in terms of historical cost in a
foreign currency are not retranslated.
Exchange differences on monetary items are recognised in the profit or loss in the period in which they
arise.
3.15. Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares
are shown in equity as a deduction, net of tax, from the proceeds.
3.16. Share based payment transactions
For equity-settled share-based payments where the goods or services acquired from non-employees can
be measured reliably, then the goods or services are measured directly at their fair value. If goods or
services cannot be measured reliably then the goods or services are measured indirectly, i.e. with
reference to the fair value of equity instruments granted.
The fair value determined at the grant date of the equity-settled share-based payments is expensed on a
straight-line basis over the vesting period, based on the Group’s estimate of equity instruments that will
eventually vest, with a corresponding increase in equity.
At the end of each reporting period, the Group revises its estimate of the number of equity instruments
expected to vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss
such that the cumulative expense reflects the revised estimate, with a corresponding adjustment to the
share-based payments reserve.

4. Critical accounting estimates and judgements
In the application of the Group’s accounting policies, which are described in note 3, the directors of the
Group are required to make judgements, estimates and assumptions about the carrying amounts of
assets and liabilities that are not readily apparent from other sources. The estimates and associated
assumptions are based on historical experience and other factors that are considered to be relevant.
Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting
estimates are recognised in the period in which the estimate is revised if the revision affects only that
period, or in the period of the revision and future periods if the revision affects both current and future
periods. Below are the critical accounting judgements.
4.1. Impact of COVID-19 and going concern
The Directors have concluded that the COVID-19 pandemic has not had a material impact on the financial
statements, including trade debtors impairment losses and inventory provisioning.

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



12
The directors have concluded that the Group will be able to continue operating for at least 12 months from
the date of signing these financial statements. That conclusion has been reached because the Group has
substantial cash reserves and it can further reduce expenditure if it becomes necessary to do so.
4.2. Deferred Tax
Judgement is exercised in determining the timing and extent of recognition of the benefit of tax losses.
The benefit of tax losses can be recognised as an asset if its recovery is ‘probable’ (more likely than not).
In the absence of any track record of profitability, convincing evidence is needed of how the losses will be
recovered in the future, before any deferred tax asset is recognised. On this basis, the Group has not
recognised any benefit, as detailed in note 8, at 31 March 2021 in respect of the tax losses generated to
31 March 2021 (2020: nil).
4.3. Share options and other share-based payments
The directors used judgement in determining the fair value of the share options. Share options were
independently valued using the Black-Scholes model to estimate fair value at grant date. The expected
volatility in the measure of fair value has been based on the observed volatility levels of movements in Me
Today's share price from 6 April 2020 up to the Grant Date and for comparable companies. The Company
did not have three years’ trading history at the valuation date to provide a three year historical volatility to
support the share option valuation (refer note 23).
For the equity-settled share-based payments for promotional services, the services acquired cannot be
measured reliably and therefore, in accordance with the Group’s accounting policy (refer note 3.16), the
services have been measured indirectly, i.e. with reference to the fair value of equity instruments granted.
4.4. Accounting for leases
Judgement is required in determining whether it is reasonably certain that an extension option will be
exercised. The Group considers all relevant factors that create an economic incentive for it to exercise the
extension. After the commencement date, the Group reassesses the lease term if there is a significant
event or change in circumstances that is within its control and affects its ability to exercise or not to
exercise the option to extend. Refer notes 3.3, 17 and 20.
The Group has not included the extension period as part of the lease term for the leased premises.

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



13
5. Revenue


The details above disaggregate the Group's revenue from contracts with customers into primary markets,
and major product and service lines. All revenue is generated in New Zealand.

6. Expenses
The loss for the year includes the following expenses.


2021 2020
NZ$000NZ$000
Revenue from sale of goods before marketing services
provided by customers 932263
Less marketing services provided by customers (312)(73)
Revenue from sale of goods620190
Revenue from agency services523376
1,143566
2021 2020
NoteNZ$000NZ$000
Directors' fees29(329)-
Depreciation of property, plant and equipment16(30)(14)
Depreciation of right of use assets17(50)-
Amortisation of intangible assets18(10)(4)
Accounting and consulting(106)(75)
Shareholder expenses(88)-
Employer Kiwisaver contributions(30)(17)
Employee benefits expense(1,212)(533)
Finance expenses:
Interest expense on lease liability(6)-
Fees paid to the auditor:
For the current year audit(57)(38)
For tax advice and returns(12)(34)
For general accounting advice(5)-
Total fees paid to the auditor(74)(72)

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



14
7. Segment information
The Group has identified its operating segments based on the internal reports reviewed and used by the
Chief Operating Decision Maker (CODM), being the Board of Directors, in assessing the Group’s
performance and in determining the allocation of resources.
Unallocated operating expenses include head office costs and costs related to the NZX listing.
All operations are carried out in New Zealand.


7.1. Information about major customers
For the year ended 31 March 2021 there were 3 customers who individually accounted for more than 10%
of the Group's total sales (2020: 2 customers). Sales to these customers were $474,923, $315,203 and
$116,557 respectively (2020: $363,000 and $190,000). These customers purchased goods or agency
services.


Sale of AgencyOther / TotalSale of AgencyOther / Total
goodsservicesunallocatedgoodsservicesunallocated
NZ$000NZ$000NZ$000NZ$000NZ$000NZ$000NZ$000NZ$000
932523-1,455263376-639
(312)--(312)(73)--(73)
Total external revenue620523-1,143190376-566
Total inter-segment revenue--------
Total EBITDA(1,764)(91)(988)(2,843)(515)(233)(4,218)(4,966)
Finance income--7373-1-1
Depreciation and amortisation(21)(8)(61)(90)(9)(8)-(17)
Net loss before taxation(1,785)(99)(976)(2,860)(524)(240)(4,218)(4,982)
Income tax expense--------
Net loss for the year(1,785)(99)(976)(2,860)(524)(240)(4,218)(4,982)
Sale of AgencyOther / TotalSale of AgencyOther / Total
goodsservicesunallocatedgoodsservicesunallocated
NZ$000NZ$000NZ$000NZ$000NZ$000NZ$000NZ$000NZ$000
Segment assets1,3191285,2676,7145381024,2134,852
Segment liabilities3,974(1,652)(1,500)822135230164529
Revenue before marketing services
provided by a customer
Less marketing services provided
by a customer
2021 2020
2021 2020

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



15
8. Taxation




The Group did not recognise deferred income tax assets in relation to the losses disclosed above. The
losses can be carried forward against future income subject to meeting the requirements of income tax
legislation including those relating to shareholder continuity.

9. Imputation credits




2021 2020
NZ$000NZ$000
Loss before income tax(2,860)(4,982)
Current year tax at the tax rate of 28%(801)(1,395)
Non deductible share based payment-1,114
Non deductible expenses391
Timing differences75
Current tax losses not recognised791185
Income tax expense--
Comprising:
Current income tax expense--
Deferred tax--
--
2021 2020
NZ$000NZ$000
Tax losses
3,454693
Potential tax benefit @ 28%967194
Tax losses for which no deferred tax asset has been recognised
2021 2020
NZ$000NZ$000
Imputation credits available for use in subsequent periods--

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



16
10. Earnings per share


At 31 March 2021, there were no financial instruments that carried any shareholder dilution rights that
were considered to be dilutive (2020: none). The 3,000,000 share options on issue were not considered to
be dilutive due to the Group’s loss.

11. Net tangible asset backing


Net tangible assets are calculated as the total assets minus both intangible assets and deferred tax
assets, and less all liabilities.
The issued shares as at 31 March 2020 is before a one for five share consolidation on 3 April 2020.

12. Cash and cash equivalents


The carrying amount for cash and cash equivalents equals the fair value.

2021 2020
Basic earnings/(loss) per share (NZ$)(0.007)(0.041)
Diluted earnings/(loss) per share (NZ$)(0.007)(0.041)
2021 2020
Loss from continuing operations (NZ$000)(2,860)(4,982)
398,961122,243
The losses and weighted average number of ordinary shares used in the calculation of loss per share are as
follows:
Weighted average number of ordinary shares used in the calculation of basic
and diluted earnings per share ('000)
2021 2020
NZ$000NZ$000
Net tangible assets (NZ$000)5,820 4,261
Issued shares at balance date ('000)412,278 1,824,550
Net tangible assets per share (NZ$)0.0141 0.0023
2021 2020
NZ$000NZ$000
Cash at bank and on hand1,1954,168
1,1954,168

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



17
13. Short term deposits


Short term deposits are held by the Group’s bank and are generally for a term of 180 days. The carrying
amount for short term deposits equals their fair value. The average interest rate of deposits at 31 March
2021 was 1.0%.

14. Trade and other receivables



The Group’s receivables aging is as follows.



The standard credit period on sales of goods is 30 or 60 days on the provision of the sale of goods or
rendering of agency services.
2021 2020
NZ$000NZ$000
Short term deposits3,804-
3,804-
2021 2020
NZ$000NZ$000
Trade receivables218148
GST receivable5653
Prepayments14446
Total trade and other receivables418247
There has been no expected credit loss impairment to profit or loss in the year (2020: none)
2021 2020
NZ$000NZ$000
Allowance for expected credit losses
--
NZ$000
CurrentLess than 30
days past due
30 to 60 days
past due
More than 60
days past due
Total
2021
Trade receivables217 - - - 217
Loss allowance- - - - -
2020
Trade receivables148 - - - 148
Loss allowance- - - - -

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



18
In determining the recoverability of a trade receivable, the Group considers any change in the credit
quality of the trade receivable from the date credit was initially granted up to the end of the reporting
period. The Group has 2 main customers who are both assessed as creditworthy. The Group maintains
close working relationships with these customers. The Group does not hold any collateral over these
balances.
The Group determines the expected credit losses on receivables by using a provision matrix, estimated
based on historical credit loss experience based on the past due status of the debtors, adjusted as
appropriate to reflect current conditions and estimates of future economic conditions.

15. Inventories


Inventory of $79,657 was written off to profit and loss in the year (2020: none). Inventory expensed in the
year was $541,543 (2020: $107,000).

16. Property, plant and equipment



2021 2020
NZ$000NZ$000
Raw materials-2
Finished goods647275
Packaging materials28764
934341
NZ$000NZ$000NZ$000NZ$000NZ$000
Cost:
Balance at 1 April 2019- - 11 - 11
Additions10 1 16 - 27
Balance at 31 March 202010 1 27 - 38
Additions
- 44 23 31 98
Balance at 31 March 202110 45 50 31 136
Accumulated depreciation:
Balance at 1 April 2019- - (1) - (1)
Depreciation expense(2) - (12) - (14)
Balance at 31 March 2020(2) - (13) - (15)
Depreciation expense(2) (8) (14) (6) (30)
Balance at 31 March 2021
(4) (8) (27) (6) (45)
Plant and
equipment
Office
equipment
Computer
equipment
Total Leasehold
improvements

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



19


17. Right-of-use asset

NZ$000NZ$000NZ$000NZ$000NZ$000
Carrying Amounts:
2020
Cost 10 1 27 - 38
Accumulated depreciation(2) - (13) - (15)
Carrying amounts8 1 14 - 23
2021
Cost 10 45 50 31 136
Accumulated depreciation(4) (8) (27) (6) (45)
Carrying amounts6 37 23 25 91
Plant and
equipment
Office
equipment
Computer
equipment
Total Leasehold
improvements
Premises Total
NZ$000NZ$000
Cost:
Balance at 1 April 2019
- -
Additions
- -
Balance as at 31 March 2020
- -
Additions
226 226
Balace as at 31 March 2021
226 226
Accumulated amortisation:
Balance at 1 April 2019- -
Depreciation expense
-
-
Balance as at 31 March 2020
- -
Depreciation expense
(50)
(50)
Balace as at 31 March 2021
(50) (50)

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



20


18. Intangible assets




Premises Total
NZ$000NZ$000
Carrying Amounts:
2020
Cost - -
Accumulated amortisation- -
Carrying amounts- -
2021
Cost 226 226
Accumulated amortisation(50) (50)
Carrying amounts176 176
Website Trademarks
& domains
Total
NZ$000NZ$000NZ$000
Cost:
Balance at 1 April 2019- - -
Additions26 40 66
Balance as at 31 March 2020
26 40 66
Additions
- 21 21
Balace as at 31 March 2021
26 61 87
Accumulated
amortisation:
Balance at 1 April 2019- - -
Depreciation expense
(4) -
(4)
Balance as at 31 March 2020
(4) - (4)
Depreciation expense
(10) -
(10)
Balace as at 31 March 2021
(14) - (14)

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



21


19. Trade payables and other liabilities



20. Lease liability



Total cash outflows for leases during the year ended 31 March 2021 were $39,000 (2020: nil).

Website Trademarks
& domains
Total
NZ$000NZ$000NZ$000
Carrying Amounts:
2020
Cost 26 40 66
Accumulated amortisation(4) - (4)
Carrying amounts22 40 62
2021
Cost 26 61 87
Accumulated amortisation(14) - (14)
Carrying amounts12 61 73
2021 2020
NZ$000NZ$000
Trade payables183206
Accruals385323
Other payables61-
629529
2021 2020
NZ$000NZ$000
Maturity analysis - contractual undiscounted cash flows
Up to one year86-
One to two years88-
Two to five years29-
More than five years--
Total undiscounted lease liabilities at period end203-
Lease liabilities included in the statement of financial position at balance date
Current79-
Non-current114-
193-

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



22
As at 31 March 2021, potential future cash outflows of $181,000 (undiscounted) relating to a two year right
of renewal of its lease for premises, have not been included in the lease liability because it is not
reasonably certain that the Group will extend the lease.

21. Share capital


On 10 July 2020 42,105,263 shares were issued at $0.095 per share under a retail offer to the market, to
raise $4,000,000. A further 5,263,167 shares were issued on 31 July 2020 at $0.095 per share, under a
share purchase plan, raising a further $500,000.
In 2020, in addition to the 1,100,000,000 shares issued as consideration for the reverse acquisition,
300,000,000 ordinary shares were issued at $0.005 per share to a number of wholesale investors to raise
$1,500,000.
On 3 April 2020, the Company undertook a one for five share consolidation.
All ordinary shares on issue are fully paid and rank equally with one vote attached to each share.

22. Share based payments reserve

The Group has entered into two Ambassador Agreements for the provision of promotional services. A
portion of the consideration payable for the promotional services will be settled by the issue of shares. For
one ambassador, who is a related party, shares will be issued twice yearly with a total of 1,244,444
ordinary shares to be issued each year at an issue price of $0.09 per share. 1,111,111 shares are to be
issued annually under an agreement with a three-year term. For the other ambassador 133,333 shares
are to be issued annually under an agreement with a two-year term.
All share based payments were included in promotional expenses.
2021 2020
'000'000
Number of ordinary shares
Ordinary shares as at 1 April1,824,550414,550
Share consolidation(1,459,640)-
Issue of shares as settlement of purchase price-1,110,000
Ordinary shares issued during the period47,368300,000
Ordinary shares as at 31 March412,2781,824,550
2021 2020
NZ$000NZ$000
Balance as at 1 April--
Share options granted (refer note 23)
21-
Share based payments for promotional services89-
Balance as at 31 March110-

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



23
23. Share options
At 31 March 2021 BB Promotions Limited, a related party to the Group (refer note 28), held options on
3,000,000 ordinary shares of the Company (31 March 2020: nil). Each option coverts into one ordinary
share of the Company on exercise. No amounts are paid or payable by BB Promotions Limited on receipt
of the options. The options carry no rights to dividends and no voting rights. Options may be exercised at
any time from the date of vesting to the date of their expiry.


At reporting date, 3,000,000 of the share options granted had not yet vested. These share options will vest
over the period to 30 June 2023 as detailed in the table below.





23.1. Fair value of share options granted in the period
The weighted average fair value of the share options granted during the financial period is $0.015.
Options were priced using the Black-Scholes option pricing model.
The expected volatility in the measure of fair value at grant date has been based on the volatility of the
Company’s share price from 6 April 2020 up to the Grant Date and for comparable companies, as a proxy
of the company's future volatility.

Balance as at 1 April----
Granted during the period3,000,000$0.09--
Exercised during the period----
Balance as at 31 March3,000,000$0.09--
2021 2020
Number of
Options
Weighted
average
exercise price
Number of
Options
Weighted
average
exercise price
Option seriesVesting dateExpiry dateExercise priceFair value at
2021 2020grant date
Granted 15 June 2020
2021 options1,000,000-1 June 202130 June 2021$0.09 $0.011
2022 options1,000,000-1 June 202230 June 2022$0.09 $0.015
2023 options1,000,000-1 June 202330 June 2023$0.09 $0.019
Balance as at 31 March3,000,000-
Number
2021 2020
NZ$000NZ$000
Share based payments are included in:
Promotional costs21-

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



24


24. Reconciliation of loss after taxation with cash flow from operating activities



25. Reconciliation of liabilities arising from financing activities



Option series
Inputs into the modelSeries 1Series 2Series 3
Grant date opening share price$0.082$0.082$0.082
Exercise price$0.09$0.09$0.09
Expected volatility0.35-0.450.35-0.450.35-0.45
Option life12.5 months24.5 months36.5 months
Dividend yield0%0%0%
Risk free interest rate0.18%0.25%0.32%
2021 2020
NZ$000NZ$000
Net loss after taxation(2,860)(4,982)
Adjustments for:
Depreciation and amortisation9017
Share based payments1103,977
Interest accrued on term deposits(4)-
Interest paid on lease liabilities6-
Other non-cash adjustments--
Movements in working capital
(Increase) / decrease in trade and other receivables(170)(227)
(Increase) / decrease in inventory(593)(341)
Increase / (decrease) in trade payables and other liabilities99516
Decrease / (increase) in taxation receivable(12)(10)
Movement in assets and liabilities due to acquisition-(14)
Net cash outflows from operating activities(3,334)(1,064)
2021 2020
NZ$000NZ$000
Lease liabilities
Balance at 1 April--
Lease liabilities recognised226-
Cash flows(33)-
Balance at 31 March193-

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



25
26. Subsidiaries



All subsidiaries are domiciled in New Zealand and have a balance date of 31 March.

27. Reverse acquisition – share based payment
On 31 March 2020 Me Today Limited (formerly CSM Group Limited) was acquired by The Good Brand
Company Limited through a “reverse acquisition”. 60.84% of the shares of Me Today Limited were
acquired in exchange for 100% of the shares in The Good Brand Company Limited. This was accounted
for as a share based payment under NZ IFRS 2 as it did not meet the definition of a business combination
under NZ IFRS 3, and the resultant Group financial statements effectively represent a continuation of the
Good Brand Company’s operations.
The financial impact of the reverse acquisition in the 2020 comparative numbers, and the resulting share-
based payment, is summarised as follows:


The fair value of the consideration of $5,500,000 consisted of 1,110,000,000 ordinary shares issued at
$0.05 per share. The difference between the consideration and net assets acquired was accounted for as
a share-based payment of $3,977,000.

Name of subsidiaryPrincipal activity
2021 2020
The Good Brand Company LimitedSale of health & wellbeing
products
100%100%
Me Today NZ LimitedProduction & sale of health
& wellbeing products
100%100%
Today LimitedNon-trading entity100%100%
Equity holding
2020
NZ$000
Net assets / liabilities acquired:
Cash
1,587
Receivables
35
Taxation receivable
10
Payables
(59)
Net assets acquired
1,573
The share based payment expense on acquisition was:
Consideration
5,550
less: fair value of net assets acquired
1,573
Share based payment expense on acquisition of Me Today Limited
3,977

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



26
28. Financial instruments
The Group’s activities expose it to a variety of financial risks: market risk (including currency risk and
interest rate risk), credit and liquidity risk. The Group’s overall risk management programme focuses on
the unpredictability of financial markets and seeks to minimise potential adverse effects on its financial
performance.
Risk management is carried out under policies approved by the Board of Directors. The Board provides
written principles for overall risk management as well as policies covering specific areas such as interest
rate risk, credit risk, use of derivative financial instruments and non-derivative financial instruments.
The Group has entered into a number of non-derivative financial instruments all of which are classified as
financial assets and liabilities at amortised cost. The carrying values of these items approximate their fair
value and represent the maximum exposures for each type of financial instrument. They are listed as
follows:



The Group does not have any derivative financial instruments (2020: nil).

28.1. Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates and interest rates will
affect the Group’s income or the value of its holdings of financial instruments. The objective of market risk
management is to manage and control the market risk exposures within acceptable parameters, while
optimising the return on risk. There is minimal market risk.
28.2. Cash flow and fair value interest rate risk
The Group’s interest rate risk arises from interest on cash and cash equivalents and short-term deposits.
Cash balances denominated in New Zealand dollars at variable rates expose the Group to cash flow
interest rate risk.
During the current and comparative year, the Group’s interest rate risk was minimal.
28.3. Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument
fails to meet its contractual obligations and arises from cash and cash equivalents, deposits with banks
and the Group’s receivables from customers. The Group’s maximum credit risk is represented by the
2021 2020
NoteNZ$000NZ$000
Financial assets at amortised cost
Cash and cash equivalents121,1954,168
Short term deposits133,804-
Trade receivables14218148
Total financial assets5,2174,316
Financial liabilities at amortised cost
Trade payables and other liabilities19629529
Lease liabilities - current2079-
Lease liabilities - non current20114-
Total financial liabilities822529

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



27
carrying value of these financial assets. The credit risk associated with cash transactions and deposits is
managed through the Group’s policies that limit the use of counterparties to high credit quality financial
institutions.
28.4. Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as and when the fall
due. The Group’s liquidity risk management includes maintaining sufficient cash reserves to meet future
commitments. Refer to note 1.3. in relation to going concern and impact of COVID-19.
The following table provides a maturity analysis of the Group’s remaining contractual cash flows relating to
financial liabilities. Contractual cash flows include contractual undiscounted principal and interest
payments.


28.5. Fair value
The fair value of trade receivables, trade payables, cash and cash equivalents and short term deposits are
determined to be equivalent to their carrying value due to the short-term nature of these balances.
28.6. Capital risk management
The Group’s objectives when managing capital are to safeguard their ability to continue as a going
concern, so that they can continue to provide returns to shareholders and benefits for other stakeholders
and to maintain an optimal capital structure that reduces the cost of capital.
The Company has no debt.

29. Related parties
29.1. Directors
The names of persons who are directors of the Company are; Grant Baker (Chairman), Hannah Barrett,
Roger Gower, Michael Kerr, Stephen Sinclair, and Antony Vriens.
29.2. Key Management Personnel Compensation
Key management personnel compensation is set out below. The key management personnel are all the
directors of the Company.
Directors were paid directors’ fees of $329,000 (2020: nil). $15,000 was payable to directors at 31 March
2021 (2020: nil). This amount is payable to the independent directors and is intended to be settled by the
issue of shares in the Company. $32,000 of the remuneration due to the independent directors was settled
NZ$000NZ$000NZ$000NZ$000NZ$000NZ$000
Non-derivative financial liabilities
As at 31 March 2021
Trade payables and other liabilities629 629 629 - - -
Lease liability193 203 43 43 88 29
822 832 672 43 88 29
As at 31 March 2020
Trade payables and other liabilities529 529 529 - - -
Lease liability- - - - - -
529 529 529 - - -
Payable
2-5 years
Carrying
amount
Contractual
cash flows
Payable
0-6 months
Payable
6-12 months
Payable
1-2 years

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



28
by the issue of 332,139 shares in the Company, as part of the share purchase plan on 31 July 2020. As at
31 March 2021 these shares were held by The Good Brand Company Limited on behalf of the
independent directors.
Michael Kerr received total remuneration of $212,500 in the current year in his role as CEO (2020:
$154,500).
A company owned by Stephen Sinclair received $114,000 in consulting fees (2020: $60,000).
29.3. Related entities
MTL Securities Limited is an entity owned and controlled by M & N Kerr Holdings, of which Michael Kerr is
a director, and Velocity Capital, of which Grant Baker and Stephen Sinclair are directors. MTL Securities
Limited owns 60.84% of Me Today Limited.
29.4. Shareholder advances
At 31

March 2019 M & N Kerr Holdings and Velocity Capital had advanced $10,000 and $90,000
respectively to the Group. These advances were converted to ordinary share capital in the year ended
31 March 2020.
29.5. Related party transactions
On 15 June 2020 the Company entered into an Ambassador Agreement with BB Promotions Limited for a
term of three years. BB Promotions Limited is a related party to the Group, as the shareholder and director
of BB Promotions Limited, B Barrett, is married to H Barrett, a director of MTL. Under the terms of the
agreement, BB Promotions Limited agreed to provide promotional services to the Company in exchange
for the payment of $50,000 per annum, the issue by the Company of ordinary shares to BB Promotions
Limited to the value of $100,000 per annum, and the granting of 3,000,000 options to purchase ordinary
shares in the Company (as detailed in notes 22 and 23). Share based payments for promotion services
shown in note 22 includes $83,000 in relation to the Ambassador Agreement with BB Promotions Limited.
The Company issued 354,282 ordinary shares to Antony Vriens as part of the retail offer to investors on
19 July 2020 for $33,657.

30. Contingent liabilities
There are no contingent liabilities as at 31 March 2021 (2020: nil).

31. Commitments
The Company had no commitments for future capital expenditure as at 31 March 2021 (2020: nil).

32. Events subsequent to reporting date
On 31 May 2021 the Group entered into a conditional agreement to purchase 100% of the shares in King
Honey Limited for $36 million. King Honey Limited is a premium New Zealand manuka honey business.
The purchase price is to be satisfied by:
• cash of $21 million;
• $10 million through the issue to the vendors of 113,636,364 new ordinary shares in Me Today; and
• $5 million by way of a three year subordinated note payable to the vendors.
It is intended that the cash required for the acquisition will be funded by a bank loan of $8.5 million and a
capital raise. Me Today intends to undertake a placement of 178,977,273 new ordinary shares at $0.088
per share to a number of third party investors to raise $15.75 million.

Me Today Limited
Notes to the Consolidated Financial Statements
For the year ended 31 March 2021



29
The acquisition and the proposed issue of new shares, are subject to shareholder approval at a meeting of
shareholders in late June 2021. Me Today expects the acquisition to be completed by 30 June 2021.
On 28 May 2021 Me Today Manuka Honey Limited was incorporated. Me Today Manuka Honey Limited is
a 100% owned subsidiary of Me Today and will be the owner of the shares in King Honey Limited.
Refer to note 4.1 in relation to going concern and the impact of COVID-19.
There have been no other significant events after the reporting date.

BDO Auckland

30

INDEPENDENT AUDITOR’S REPORT
TO THE SHAREHOLDERS OF ME TODAY LIMITED

Opinion
We have audited the consolidated financial statements of Me Today Limited (“the Company”) and
its subsidiaries (together, “the Group”), which comprise the consolidated statement of financial
position as at 31 March 2021, and the consolidated statement of profit or loss and other
comprehensive income, consolidated statement of changes in equity and consolidated statement of
cash flows for the year then ended, and notes to the consolidated financial statements, including a
summary of significant accounting policies.

In our opinion, the accompanying consolidated financial statements present fairly, in all material
respects, the consolidated financial position of the Group as at date, and its consolidated financial
performance and its consolidated cash flows for the year then ended in accordance with New
Zealand equivalents to International Financial Reporting Standards (“NZ IFRS”).

Basis for Opinion
We conducted our audit in accordance with International Standards on Auditing (New Zealand)
(“ISAs (NZ)”). Our responsibilities under those standards are further described in the Auditor’s
Responsibilities for the Audit of the Consolidated Financial Statements section of our report. We
are independent of the Group in accordance with Professional and Ethical Standard 1 International
Code of Ethics for Assurance Practitioners (including International Independence Standards) (New
Zealand) issued by the New Zealand Auditing and Assurance Standards Board, and we have fulfilled
our other ethical responsibilities in accordance with these requirements. We believe that the audit
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

In addition to audit services, our firm provided other services in the areas of taxation compliance
and advisory services. BDO partners and staff also transact with the Group on normal trading terms
throughout the year. These engagements and trading transactions have not impaired our
independence as auditor of the Group. We have no other relationship with, or interests in, the
Company or its subsidiaries.

Key Audit Matters
Key audit matters are those matters that, in our professional judgement, were of most significance
in our audit of the consolidated financial statements of the current period. These matters were
addressed in the context of our audit of the consolidated financial statements as a whole, and in
forming our opinion thereon, and we do not provide a separate opinion on these matters.

We have no key audit matters to report.

Other Information
The directors are responsible for the other information. The other information comprises the
Annual Report, but does not include the consolidated financial statements and our auditor’s report
thereon. The Annual Report is expected to be made available to us after the date of this auditor's
report.

Our opinion on the consolidated financial statements does not cover the other information and we
will not express any form of audit opinion or assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read
the other information identified above when it becomes available and, in doing so, consider
whether the other information is materially inconsistent with the consolidated financial statements
or our knowledge obtained in the audit, or otherwise appears to be materially misstated.

BDO Auckland

31

When we read the Annual Report, if we conclude that there is a material misstatement therein, we
are required to communicate the matter to the directors

Directors’ Responsibilities for the Consolidated Financial Statements
The directors are responsible on behalf of the Group for the preparation and fair presentation of
the consolidated financial statements in accordance with NZ IFRS, and for such internal control as
the directors determine is necessary to enable the preparation of consolidated financial statements
that are free from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, the directors are responsible on behalf of the
Group for assessing the Group’s ability to continue as a going concern, disclosing, as applicable,
matters related to going concern and using the going concern basis of accounting unless the
directors either intend to liquidate the Group or to cease operations, or have no realistic
alternative but to do so.

Auditor’s Responsibilities for the Audit of the Consolidated Financial Statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial
statements as a whole are free from material misstatement, whether due to fraud or error, and to
issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of
assurance, but is not a guarantee that an audit conducted in accordance with ISAs (NZ) will always
detect a material misstatement when it exists. Misstatements can arise from fraud or error and are
considered material if, individually or in the aggregate, they could reasonably be expected to
influence the decisions of users taken on the basis of these consolidated financial statements.

A further description of our responsibility for the audit of the financial statements is located on the
External Reporting Board’s website at:

https://www.xrb.govt.nz/standards-for-assurance-practitioners/auditors-responsibilities/audit-
report-1.

This description forms part of our auditor’s report.

Who we Report to
This report is made solely to the Company’s shareholders, as a body. Our audit work has been
undertaken so that we might state those matters which we are required to state to them in an
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept
or assume responsibility to anyone other than the Company and the Company’s shareholders, as a
body, for our audit work, for this report or for the opinions we have formed.

The engagement partner on the audit resulting in this independent auditor’s report is Chris Neves.




BDO Auckland
Auckland
New Zealand
31 May 2021

---

31 MAY 2021

Listed health and wellness business, Me Today Limited (NZX: MEE), has announced its audited
results for the year ended 31 March 2021 (FY21), reporting strong progress as it invests into building
the Me Today brand and business globally.
Highlights for the 12 months ended 31 March 2021 include:
• Renewed the retail distribution agreement with Green Cross Health in New Zealand, with
the Me Today range now stocked in 300 Unichem and Life pharmacies around the country,
and access opened up to other select retailers
• New global distribution partnerships signed in Japan, Ireland and Australia, providing access
to hundreds of new retail outlets
• Launched Tmall and Little Red Book Me Today flagship stores in China, providing a direct link
to the Chinese consumer via the cross border ecommerce channel
• Developed and launched nine new supplements and eight skincare products, as well as a
series of gift packs for Christmas 2020
• Significant investment into building the Me Today brand, with creative advertising and social
media campaigns, as well as securing protection of brand IP around the world
• Signed two global brand ambassadors – Olympian Sarah Walker and rugby star, Beauden
Barrett
• Further established The Good Brand Company as a reliable supplier to the Pharmacy and
Health store retail channels

Me Today’s financial results for the FY21 year reflect the investment being made into establishing
and growing the start-up business to achieve its global vision and are in line with management
expectations.
Total gross revenue of the company for the year was $1.5m. After deducting the value of marketing
services provided by a customer, total group revenue was $1.1m, a 102% increase on the prior year.
The company recorded an operating loss of $2.9m, an increase of $2.1m on the operating loss of
$0.8m recorded in the prior year. Sales are expected to escalate over the 12 months to 31 March
2022 as the company continues to execute the Invest and Grow strategy. Based on the new
distribution agreements achieved in FY21 and traction to date, gross revenue for FY22 is expected to
be at least $3m.
A capital raise was successfully completed during the period, providing $4.3m in additional growth
capital. As at 31 March 2021, Me Today had cash of $5.0m to support the planned growth strategy
of the company.

Me Today, which listed on the NZX on 1 April 2020, is targeting the $128+ billion global supplements
and natural skincare markets.
CEO of Me Today, Michael Kerr, said: “There is huge potential for a new and modern brand, such as
Me Today, that links supplements and natural skincare and produces premium quality products. We
are very pleased with the progress we have made this year against the headwinds of the Covid
pandemic and excited about the global opportunity in front of us.
“Our focus remains on building awareness and sales of Me Today products, by continuing to invest
into marketing, new product development and delivery methods that help ensure great results for
our customers. We have established some great retail partnerships and ecommerce channels this
year, and this focus will continue for both our Me Today and agency brands, in New Zealand and
offshore. There is growing interest in Me Today from retailers and distributors around the world and
we expect our retail distribution to further expand in FY22.
“In New Zealand, our renewed arrangement with Green Cross Health allows us to expand
distribution into select independent pharmacies, health stores and online retailers as well as 300
Unichem and Life pharmacies, while in Japan, a collaboratively developed new range of Me Today
products will be stocked in retail stores owned by MASH Beauty Lab from October 2021 onwards.
New distribution partnerships in Australia and Ireland will also see selected products launched into
those markets in the second half of the 2021 calendar year. We will continue to invest into
marketing and promotion around these platforms in order to drive sales and awareness in these new
markets.
“We will also continue to invest in our products and people. We have built up a great team over the
last year, particularly in sales, marketing, product and innovation, and will further develop our team
to drive our growth. Innovation remains an essential ingredient in our success as we research,
formulate and deliver premium products to market that are efficacious, beautifully designed and
easy on the environment.”
Chairman Grant Baker said: “Both the Supplements and the Natural Skincare categories in New
Zealand and overseas have experienced significant growth in recent years and Me Today is carving a
strong place for itself in these high value markets. We see significant opportunity to further expand
the product offering and take advantage of new trends within the health, beauty and wellbeing
spaces. Our focus remains on taking our brand to the world and we have made great progress in just
our first 12 months.
“The company is excited about the growth opportunities in the year ahead for Me Today and the
group including the acquisition of King Honey which was announced today. King Honey Is an
impressive Manuka Honey business which is well established to provide a platform for future
growth. It complements the Me Today brand and the acquisition will enable Me Today to expand its
existing lifestyle, health and wellness businesses”.
ENDS
For further information, please contact.

Michel Kerr
CEO, Me Today Limited
021 836 451
michael@metoday.com



About Me | Today
www.metoday.com

Me Today is a New Zealand owned and operated, lifestyle and wellness company with a nurturing
spirit. Its mission is to encourage positive change in the lives of its consumers through simple yet
effective, daily self-care.
Based on science and tradition, Me Today’s range of supplements and skincare is thoughtfully
formulated in New Zealand using clean, high-quality ingredients. Made effective and modern with
self-care at its core, Me Today offers an efficacious cross-category product range that is easy to
shop, and made with the environment in mind.
Created to help people put themselves first so that they are at their best to then look after the
people around them. Unlocking your best tomorrow with Me Today.
Me Today supplements are made from premium quality formulas based on scientific and traditional
evidence, formulated for busy lifestyles. All products are encapsulated in easy to swallow vegetable
capsules and are packed in glass vessels for efficacy and environmental reasons.
Me Today Skincare is enriched with essential botanicals, antioxidants and vitamins blended specially
to hydrate, protect, and comfort your skin. The entire Me Today skincare range is cruelty-free, vegan
and/or vegetarian friendly, formulated without parabens, SLS/SLES, Phthalates, and is made from
93%+ naturally derived ingredients.
Recently Me Today has expanded its skincare range to include four Vitamin Serums, enriched with
active vitamins and two Botanical Oils, to provide targeted treatment for skin, alongside a Natural
SPF30 sunscreen lotion.
Me Today has a clear focus on researching, understanding, and formulating relevant product
solutions. New products are continually under development in the supplement and skincare
categories to cater to changing consumer demand globally.
Me Today Brand Roadmap

Vision – To be a global leader in the lifestyle and wellness spaces
Mission – To help consumers live their best lives and feel good, both on the inside and outside.
Ambition – To be the ‘must have’ products to enhance consumers’ general wellbeing.

About The Good Brand Company Limited

Established in 2018 to grow agency brands. Specialists in the Health, Natural Skincare, and Wellbeing
spaces. Currently selling products in Pharmacy (Green Cross Health, Chemist Warehouse, Bargain

Chemist, Independent Pharmacy, Countdown Pharmacy) and Health stores, with a dedicated national
sales team. On behalf of its brand partners currently, The Good Brand Company has products in over
600 stores around New Zealand.

As part of the service provided, The Good Brand Company is also a commercial partner to brands,
offering services such as key account management, supply and demand reviews, 4pl warehousing &
logistics options, go-to-market strategy input, trade marketing, brand marketing, and ultimately a
good level of understanding of the New Zealand retail environment.

The Good Brand Company has positioned itself as the New Zealand sales partner for brands wanting
an effective yet efficient way to sell into New Zealand retailers.

The Good Brand Company believes in working with Good Brands, has Good people, and offers Good
service.