Bremworth rebuts legal threat from Godfrey Hirst

MARKET RELEASE
27 July 2021

Bremworth rebuts legal threat from Godfrey Hirst – Letter to Shareholders

Dear Shareholder

You may have heard that Bremworth has been threatened with litigation by Godfrey Hirst, that
amongst other things, demands Bremworth withdraw a number of key claims in its marketing
campaign which promotes New Zealand wool, including as a natural, more sustainable alternative to
synthetic carpet fibres made from plastic.

We want you to know we’re standing firm in our support for New Zealand wool and won’t shy away
from promoting the virtues of wool and countering misconceptions in the market to enable customers
to make well informed flooring choices.

We see this legal threat as a distraction and an attempt to stifle legitimate competition and consumer
choice.....and we’re not planning to change our ways.

We’ve been delighted to see more consumers becoming aware of the link between synthetic carpets
and plastic and this is translating into escalating demand for our beautifully designed, high
performing New Zealand wool carpets.

We’re also excited to be welcoming our new CEO, Greg Smith, who was previously the CEO at
Icebreaker. He shares the same passion and philosophies for natural fibres, supporting New Zealand’s
wool sector and creating more sustainable New Zealand businesses.

We see a real opportunity for our industry to take the lead in reducing plastic consumption and
helping remove plastic fibres from our customers' homes and daily lives. After all, why would anybody
want to put the equivalent of approx. 22,000 plastic bags in weight on their floor?

You can read Bremworth’s announcement and response here. Our story was also covered on TV3
News on Sunday night, which you can view here.

Thank you for your support.

Ngā mihi


George Adams
Chairman
Cavalier Corporation

End

For further information please contact:
Greg Smith
Chief Executive Officer
gregsmith@bremworth.co.nz
+64 21 711 622
+64 9 277 1135

Jackie Ellis
Media and Investor Relations
Jackie@ellisandco.co.nz
+64 27 246 2505