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Investor Presentation

Investor Presentation28 August 2022MHJConsumer Discretionary

FY22 RESULTS

DISCLAIMER
Certain statements in this announcement constitute forward-looking statements. Forward-looking

statements are statements (other than statements of historical fact) relating to future events and the

anticipated or planned financial and operational performance of Michael Hill International Limited

and its related bodies corporate (the Company). The words “targets,” “believes,” “expects,” “aims,”

“intends,” “plans,” “seeks,” “will,” “may,” “might,” “anticipates,” “would,” “could,” “should,” “continues,”

“estimates” or similar expressions or the negatives thereof, identify certain of these forward-looking

statements. Other forward-looking statements can be identified in the context in which the

statements are made. Forward-looking statements include, among other things, statements

addressing matters such as the Company’s future results of operations; financial condition; working

capital, cash flows and capital expenditures; and business strategy, plans and objectives for future

operations and events, including those relating to ongoing operational and strategic reviews,

expansion into new markets, future product launches, points of sale and production facilities.

Although the Company believes that the expectations reflected in these forward-looking statements

are reasonable, such forward-looking statements involve known and unknown risks, uncertainties

and other important factors that could cause the Company’s actual results, performance, operations

or achievements or industry results, to differ materially from any future results, performance,

operations or achievements expressed or implied by such forward-looking statements.

Such risks, uncertainties and other important factors include, among others: global and local

economic conditions; changes in market trends and end-consumer preferences; fluctuations in the

prices of raw materials, currency exchange rates, and interest rates; the Company’s plans or

objectives for future operations or products, including the ability to introduce new jewellery and non-

jewellery products; the ability to expand in existing and new markets and risks associated with doing

business globally and, in particular, in emerging markets; competition from local, national and

international companies in the markets in which the Company operates; the protection and

strengthening of the Company’s intellectual property rights, including patents and trademarks; the

future adequacy of the Company’s current warehousing, logistics and information technology

operations; changes in laws and regulations or any interpretation thereof, applicable to the

Company’s business; increases to the Company’s effective tax rate or other harm to the Company’s

business as a result of governmental review of the Company’s transfer pricing policies, conflicting

taxation claims or changes in tax laws; and other factors referenced to in this presentation.

Should one or more of these risks or uncertainties materialise, or should any underlying assumptions

prove to be incorrect, the Company’s actual financial condition, cash flows or results of operations

could differ materially from that described herein as anticipated, believed, estimated or expected.

Accordingly, you are cautioned not to place undue reliance on any forward-looking statements,

particularly in light of the current economic climate and the significant volatility, uncertainty and

disruption caused by the COVID-19 pandemic.

The Company does not intend, and does not assume any obligation, to update any forward-looking

statements contained herein, except as may be required by law. All subsequent written and oral

forward-looking statements attributable to us or to persons acting on the Company’s behalf are

expressly qualified in their entirety by the cautionary statements referred to above and contained

elsewhere in this presentation.

CEO and CFO FY22 Update
•FY22 Performance Overview

•FY22 Financial Results

•Group Results

•Key Performance Insights

•Segment Results

•Current Trading Update

•Strategy Update –Emphasis on Growth

•Appendices

3

Michael Hill International Limited

FY22 Performance Overview
4

•Record sales, gross margin and profit, despite significant

disruption during H1, losing ~15% of trading across AU & NZ

•Revenue up 7%

•Gross profit up 10%

•Comparable EBIT up 11%

•Profit growth outpaced sales growth, with continued gross

margin expansion driven by strategic initiative across:

•Product evolution

•Retail fundamentals

•Digital acceleration

•Loyalty penetration, ~80% of sales from members

•Brand elevation and reduction in promotions

•Successfully shifted from transformation to growth

•High performance team throughout the business, with

energy and passion that underpins our growth agenda

•Twelve consecutive quarters of positive same store sales

growth

(excluding FY20Q4)

FY20H1 Financial Snapshot
•Revenue and same store sales growth

•Gross profit up $36m

•Further gross margin expansion

•Comparable EBIT up 11%

•Strong cash position enhanced

•Consistently delivering targeted inventory levels

•Unwavering focus on costs across the business

•Final dividend of AU4.0 cents per share

5

FY22FY21Change

Revenue

Same store sales

$595.2m$556.5m+7.0%

+8.0%

Gross Profit$384.8m$348.9m+10.3%

Gross Margin 64.7%62.7%+200 bps

Comparable EBIT $62.9m$56.6m+11.1%

Inventory

$181.5m

$171.2m+$10.3m

Cash$95.8m$72.4m+$23.4m

Total DividendAU7.5cAU4.5c+66.7%

EPS 12.03c10.57c+13.8%

Store Network280285-5

FY22 Group Results

FY20H1 Financial Snapshot
6

Key Performance Insights

7
Australia (AUD)New Zealand (NZD)Canada (CAD)

FY22FY21ChangeFY22FY21ChangeFY22FY21Change

Revenue303.4m312.2m-2.8%125.1m127.1m-1.6%159.7m118.4m+34.8%

Gross profit196.6m193.9m+1.4%79.3m78.8m+0.7%103.6m72.6m+42.6%

Gross margin64.8%62.1%+270 bps63.4%62.0%+140 bps64.9%61.3%+360 bps

Segment Comparable

EBIT

51.8m54.3m-4.8%30.1m35.1m-14.2%28.8m12.3m+133.6%

Comparable EBIT as a

% of revenue

17.1%17.4%-30 bps24.1%27.6%-350 bps18.0%10.4%+760 bps

Lost store trading

days

7,551

14%

3,458

6%

4,0932,241

13%

464

3%

1,777228

1%

6,525

21%

-6,297

Store network147150

-3

4849-18586-1

Segment Results

•Significant lost trading days impacting segment results for Australia and New Zealand

•Reset of cost base post-COVID for leasing, wages and marketing

•Canadian productivity lifting to Australia and New Zealand levels

8
Current Trading Update

In the first eight weeks of FY23, the Company

has delivered strong early performance across

sales and gross margin:

•In comparison to FY22, Group all store

sales were up +18.5%

•In comparison to FY21, a more

meaningful reflection of FY23

performance, Group all store sales were

up +13.4% (total stores FY23: 280 vs

FY21: 289)

•Gross margin remains strong

Strategy Update - Emphasis on Growth
Brand & Loyalty

Modern, differentiated, omni-channel jewellery brand

with loyal customers

New Territories &

Services

New markets, new channels & new service propositions

Retail

Fundamentals

Elevated productivity & customer experience

Digital &

Omni-channel

Omni-first, digital-led & channel agnostic

House of diamonds

Product Evolution

9

“the jeweller that cares”

Sustainability

Cost Conscious

Culture

Unwavering focus on costs

Marking the moments that create
the story of our lives

Elevated brand messaging

Focus on craftmanship, quality & sustainability

Emotive storytelling brand-led campaigns

Relentless focus on creative & visual excellence

House of diamonds

Aspirational media placements

Increasing ATV demonstrates brand

elevation, up 15% over three years

10

Elevating Brand

Over 1.4 million loyalty members
Increased focus on customer

segmentation and personalisation

Targeted AI and data insights

Loyalty members are more valuable

- ATV 83% higher

- GP% 192 bps higher

Loyalty members now represent ~80%

of sales

11

Brillianceby Michael Hill

Your love for jewellery rewarded

12
Digital & Omni-Channel

Omni-first, digital-led

& channel agnostic

Traffic conversion sales

Successful launch of click & collect

and ship-from-store globally

Highest margin channel

Omni-channel now represents

more than 40% of digital sales

13
Stores & Customer Experience

Elevating productivity & retail execution

Same store sales up 8%

Twelve quarters of SSS growth

Significant investment in store network

with more than 40 stores updated

Rejuvenated global leadership structure

Elevated instore customer experience

Retail metrics improved across the board

Dynamic rostering driving more

productive labour

House of Diamonds
Elevated quality & craftmanship

Customer-led ranging

Australian artisanal workshop

Emphasis on sustainability & LGD

Product mix driving margin expansion

Product newness critical to brand

elevation

14

Product Evolution

15
New Territories & Services

Digital marketplace strategy progressed

with more partners being considered

International shipping to all countries, live

pre-Christmas

Dual language digital expansion into

Quebec this year

Significant progress of new digital eco-

system to drive incremental revenue

streams

Pureplay brand Medley delivers $1m sales

in first full year

16
Sustainability: “the jeweller that cares”

Michael Hill’s ESG vision is to transform how we source & manufacture our products, impact our planet and improve people's lives.

We aim to move our business and influence the broader jewellery industry toward a more sustainable, innovative & responsible future.

Product

100% of our products will be sustainable,

responsible or circular

Planet

We will nurture nature and reduce our

negative impacts to net zero

TRANSPARENCY

By 2030

100% use of certified

sustainable or

responsibly sourced

natural diamonds,

coloured gemstones

and cultured pearls

CHAMPION

INNOVATION

By 2024

We will pioneer an

innovation hub to

champion and

integrate jewellery

circularity, product

innovation and

Laboratory created

diamonds

ZERO CARBON

OPERATIONS

By 2025

Achieve net zero

carbon operations

(scopes 1 & 2)

NATURE

POSITIVE

From 2025

Contributing to the

restoration and

conservation of the

natural environment

in our key markets

ELIMINATE

WASTE

By 2027

We will send zero

waste to landfill

and eliminate

single use plastic

from our

packaging

METAL

STEWARDSHIP

By 2025

100% of Michael Hill’s

silver and gold

products will be made

from certified

recycled, responsibly

sourced, local or

artisanal sources

People

We will improve the lives of people

across our value chain

RESPONSIBLE

SUPPLIERS

By 2030

100% of all suppliers

meet our expectations

on their social and

environmental impacts

EMPOWERING

WOMEN

By 2030

Deliver initiatives and

develop partnerships

focused on

empowering and

supporting

over 100,000 women

GREAT PLACE

TO WORK

Michael Hill will

maintain a leading

workforce

engagement score of

greater than 80%

17
Capital Management Framework

Dividend Policy

50% - 75% adjusted NPAT

Current intention to deliver at

the higher end of the range

Organic Growth

~$25m to $30m annual spend

Organic

+

Investment

New markets & channels via

digital platforms

New Service propositions via

digital eco-systems

Capital

Investment

Opportunities

Share buy-back

Continue to pursue acquisition

opportunities across the

jewellery sector

4.0c

1.5c

4.5c

7.5c

FY23 total dividend for the year of AU7.5 cps,

representing ~67% of adjusted annual NPAT, and at the

higher end of the target range of 50% to 75%

Launching an on-market share buy-back of up to 5% of

issued capital, funded from existing cash reserves

Cash reserves retained for deployment into new organic

growth and acquisition opportunities

Appendices

19
Appendix A: Bridge from Comparable EBIT to Statutory EBIT

(AUD million)FY22FY21

Comparable EBIT62.956.6

Impact of AASB16 Leases13.44.2

Impact of IFRIC SaaS-related guidance-6.0-5.7

Government grants received (AU, NZ, CA)2.914.6

Canadian credit book revaluation-3.0

Statutory EBIT73.266.7

Calculated as follows:

20
Appendix B: AASB16 Leases & SaaS Impact

(AUD million)

FY22

Stat

Impact of

AASB16 & SaaS

FY22

pre-adjustments

FY21

pre-adjustments

Change

pre-adjustments

Revenue595.2595.2556.5+7.0%

Cost of sales-210.4-210.4-207.6+1.4%

Gross profit384.8384.8348.9+10.3%

Employee benefits expense-155.3-2.5-152.8-147.6+3.5%

Occupancy costs-9.546.8-56.3-53.7+4.8%

Marketing expenses-41.2-41.2-28.3+45.4%

Selling expenses-17.7-17.7-18.0-1.6%

Other income/(expenses)-36.0-2.2-33.8-16.4-105.2%

EBITDA125.142.183.084.9-2.1%

Depreciation and amortisation

expenses

-51.9-34.6-17.3-16.7+4.2%

EBIT73.27.565.768.2-3.6%

Finance expenses-7.5-6.7-0.8-0.9-

Profit before tax65.70.864.967.3-3.5%

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