TradeWindow secures U.S. footprint with FoodChain ID

MEDIA RELEASE
TradeWindow secures U.S. footprint with FoodChain ID agreement
28 October 2022
Auckland, NZ. TradeWindow (NZX: TWL), a leading Australasian TradeTech company, has
staked a position in the huge U.S. and European food assurance market, announcing a
partnership agreement with FoodChain ID, a leading provider of technology-enabled food
safety, quality and sustainability solutions for the food and agricultural industry. The signing
of this agreement coincides with TradeWindow making its first fulltime permanent staff
appointment in the U.S.
The agreement is for TradeWindow’s Assure+ solution (previously known as Rfider), an FDA
award winning supply chain traceability platform to be offered to FoodChain ID clients as an
integrated solution. Assure+ is designed to assist businesses meeting broad market and
consumer demand for more transparent and digitally enabled supply chains. In combination
with FoodChain ID’s integrated platforms, it will enable more compliance, safety and
transparency in these supply chains.

TradeWindow CEO AJ Smith is delighted by the partnership opportunity for Assure+ to
complement the digital solutions, and technology-enabled food safety and verification
services FoodChain ID already offers to its 30,000 customers worldwide.
“FoodChain ID, which entered into a recapitalization transaction with Berkshire Partners in
2020, has offices in 14 countries, so this partnership agreement amplifies our progress over
and above the new wine, honey and coffee customers we’ve already gained in Australia,
South America, UK and the U.S. since completing the acquisition of Rfider in mid-July this
year, and integrating it into our suite of supply chain solutions as Assure+,” he says.
FoodChain ID’s SVP for Digital Solutions Jason Grimm states: “TradeWindow’s Assure+ is a
welcome addition to FoodChain ID’s integrated digital solutions offerings which provide the
data, technologies, and tools needed to meet growing demand for higher levels of
transparency, accountability, safety, and sustainability across the supply chain and navigate
the New Food Economy.”
“As ESG (Environment, Social and Governance) expectations on food producers continue to
grow, our customers are seeking efficient ways to prove where their food comes from and
provide visibility all the way from the paddock to the plate. Using Food Chain ID’s platform
integrated with TradeWindow Assure+ they have access to an intuitive mobile first solution,
where mobile devices are now widely used even in emerging economies. This will enable us
to accelerate the digital transformation of our certification offerings globally,” says Mr
Grimm.
FoodChain ID is headquartered in Fairfield, Iowa in the United States and has offices
in Belgium, Brazil, France, Germany, Greece, India, Italy, Mexico, Romania, Serbia, Thailand
and the United Kingdom.
TradeWindow has also appointed its first U.S. based Business Development Manager to
support the relationship with FoodChain ID and grow the U.S. market. Dallas-based Eric
Salting brings more than 15 years’ experience in supply chain roles in major U.S. logistics
companies and transport digitisation roles. He has also previously served in logistics and

transportation roles in the U.S. military and holds a Bachelor of Business Administration
from University of North Texas, specialising in logistics and supply chain.
“The United States is a vast and exciting market with exacting standards for food safety and
security and we delighted to gain this foothold through our new agreement with FoodChain
ID and our first employee on the ground in the U.S.,” says AJ Smith.
ENDS
About FoodChain ID
Over 30,000 companies across the global supply chain rely on FoodChain ID as their trusted partner to navigate the increasingly
regulated food economy with greater transparency, safety and sustainability. By providing clients with technology-enabled solutions
supported by the industry's most comprehensive data and knowledgeable experts, FoodChain ID is an essential source of timely,
accurate information and expertise. Services include regulatory compliance and product development applications, as well as testing,
food safety and product certification solutions. Visit www.foodchainid.com for more information.
About TradeWindow:
Founded in December 2018, TradeWindow is an NZX-listed software company that provides digital solutions for exporters,
importers, freight forwarders, and customs brokers to drive productivity, increase connectivity, and enhance visibility.
TradeWindow’s software solutions integrate to form a cohesive digital trade platform that enables customers to more efficiently
run their back-end operations, share information and securely collaborate with a global supply chain made up of customers, ports,
terminals, shipping lines, banks, insurance companies, and government authorities.
www.tradewindow.io
Further information:
Piet de Jong, for TradeWindow communications
piet.dejong@baldwinboyle.com, +64 21 812 766