TradeWindow enters trial agreement with GSBN

MEDIA RELEASE
TradeWindow enters Shipping and Port data trial agreement with GSBN
08 November 2022
Auckland, NZ. TradeWindow (NZX: TWL), a leading Australasian TradeTech company, has
entered into a trial agreement with Hong Kong-based Global Shipping Business Network
(GSBN) for a proof of concept allowing international shipping and port data to be included in
TradeWindow’s Cube platform.
GSBN, a not-for-profit technology consortium whose members handle approximately one-
third of all shipping containers in the world, operates one of the leading blockchain-based
platforms for the industry, with a backing from major ports and shipping players including
China Ocean Shipping Company (COSCO Shipping), Hapag-Lloyd, Hutchinson Ports, and PSA
International.
TradeWindow CEO, AJ Smith, anticipates that the trial could lead to a long and fruitful
relationship with GSBN, to ultimately create greater value for TradeWindow customers.
“This agreement supports our vision to facilitate greater digital collaboration, transparency,
insights, and trust between trade stakeholders along the supply chain, and will initially
improve the experience of TradeWindow’s customers via increased visibility of port events.
Using insights from the proof of concept, we can work with GSBN to define an ongoing
service for the New Zealand and Australian market,” said Mr Smith.
The proof of concept will provide TradeWindow’s pilot customers with visibility of ‘container
gate out’ events received from within GSBN’s network.
“There is potential in the future to expand the cargo release data and documents we access
to include further international shipping, port, and clearance data within the Cube
environment.”
Bertrand Chen, CEO of GSBN, was pleased that the consortium was expanding its reach in
the New Zealand and Australian market.
“Our proof of concept with TradeWindow is the first of its kind in New Zealand and provides
an excellent opportunity for us to test the viability of providing visibility of port data and
documents via TradeWindow’s Cube, which benefits our members and their end customers,”
said Mr Chen.
GSBN’s blockchain-powered trade data utility platform was built in partnership with Oracle,
Microsoft, AntChain, and Alibaba Cloud and officially went live in September 2021. The
platform enables supply chain participants to work collaboratively to accelerate the digital
transformation of the industry.
ENDS
About TradeWindow:
Founded in December 2018, TradeWindow is an NZX-listed software company that provides digital solutions for exporters,
importers, freight forwarders, and customs brokers to drive productivity, increase connectivity, and enhance visibility.
TradeWindow’s software solutions integrate to form a cohesive digital trade platform that enables customers to more efficiently
run their back-end operations, share information and securely collaborate with a global supply chain made up of customers, ports,
terminals, shipping lines, banks, insurance companies, and government authorities.
www.tradewindow.io

About GSBN:
Incorporated in Hong Kong, the Global Shipping Business Network (GSBN) is an independent, not-for-profit technology
consortium to build a blockchain-enabled operating system to redefine global trade. The platform facilitates trusted
collaboration between disparate and competing market participants, as well as enabling greater efficiencies and resilience. It
also aims to expand the global trade ecosystem by creating bridges to new market participants including banks, fintech
companies and other consortia, while supporting the development of technology-driven innovation as the sector makes the
leap to digital.

The consortium was first founded by 8 global leaders in the global shipping industry accounting for one in every three
containers handled in the world. www.gsbn.trade

Further information:
Imogen Swain, for TradeWindow communications
Imogen.swain@baldwinboyle.com, +64 21 643 194

Edelman, for GSBN
gsbnglobal@edelman.com