TradeWindow and EMA partner-up to build export capability

MEDIA RELEASE
14 November 2022
TradeWindow and EMA partner-up to build export capability
Auckland, NZ. TradeWindow (NZX: TWL), a leading Australasian TradeTech company, is
partnering with the Employers and Manufacturers Association (EMA) to build trade
digitisation capability withi n New Zealand’s export community.
New Zealand’s economy is heavily reliant on international trade, with its export industry
having been worth over $77.2 billion to the economy in 2021
1
. Food and fibre exports alone
leapt to a record $53.3 billion for the year ending June 2022
2
, indicating the scale of exports
from New Zealand’s shores and the potential gains that upskilling the sector could result in
for the country.
The partnership agreement is threefold, seeing TradeWindow provide 30 scholarships per
annum for Export New Zealand Northern’s members to attend TradeWindow Academy; a
reseller agreement of TradeWindow Origin, ExpressDoc, and Assure+; and sponsorship of
the EMA.
From this month, members of Export New Zealand Northern will be eligible to receive one of
30 scholarships on offer to upskill via TradeWindow Academy’s Export Document Specialist
training programme. The programme aims to equip those working in the exporter sector
with the knowledge and skills to become an export documentation specialist, leading to
teams working more efficiently with fewer errors, and individuals gaining targeted skills and
knowledge to help advance their career in export-related fields.
The training programme runs over six weeks and is comprised of instructor-led classes, e-
learning modules, and assessments.
TradeWindow CEO, AJ Smi th says , “this agreeme nt is part of TradeWindow’s desire to give
back to, and help to upskill, trade stakeholders, with the scholarships on offer focused on
building capability within the export sector.
“It’s important to us that we giv e back to our export community. This partnership is an
exciting development for both sides because it not only enhances EMA’s capability around
providing value-add services to its exporter members, but also exporters in the
manufacturing sector that TradeWindow has not traditionally worked with i n the pas t,” said
Mr Smith.
TradeWindow Origin, a solution that issues Certificates of Origin under the delegated
authority of the New Zealand Customs Service, has resulted in huge time savings for
customers that have implemented the solution into their operations. For auto-approved
goods, TradeWindow Origin offers a 24/7 service.
EMA CEO, Brett O’Riley noted, “The pressing demands on exporters is high, given the amount
of change in recent times requiring new ways of working and a more agile response to
market. We see the EMA/ExportNZ Certificate of Origin service, powered by TradeWindow
Origin, as fundamental for exporters to work withi n on the timeframes lines they need to with
their distributors and fo r their customers”.
ENDS
1
MFAT, March 2022: An overview of New Zealand’s trade in 2021
2
Beehive.govt.nz, 19 August 2022: New Zealand food and fibre exports leap to a $53.3 billion result

About TradeWindow:
Founded in December 2018, TradeWindow is an NZX-listed software company that provides digital solutions for
exporters, importers, freight forwarders, and customs brokers to drive productivity, increase connectivity, and
enhance visibility. TradeWindow’s software solutions integrate to form a cohesive digital trade platform that enables
customers to more efficiently run their back-end operations, share information and securely collaborate with a
global supply chain made up of customers, ports, terminals, shipping lines, banks, insurance companies, and
government authorities.
www.tradewindow.io
About the EMA:
The
EMA is New Zealand’s largest business service organisation dedicated to
helping people and businesses succeed and grow. It offers advice, learning,
advocacy and support for more than 7,100 businesses as members. The EMA
is part of the BusinessNZ Network and its territory spans the upper North Island.
The EMA also offers many of its services nationally to member businesses, and
through its partners.
Further information:
Imogen Swain, for TradeWindow communications
Imogen.swain@baldwinboyle.com, +64 21 643 194
Melanie McKay, for EMA communications
Melanie.mckay@ema.co.nz , +64 27 4101 196