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Black Pearl Group Limited – Product Launch

Operational Update23 March 2023BPGInformation Technology

Blackpearl Group | Level 1 60 Cuba Street
Wellington 6011 | New Zealand

hello@blackpearlgroup.com | +64 480 39390




NZX MARKET RELEASE


23 March 2023


BLACK PEARL GROUP LIMITED – PRODUCT LAUNCH


Blackpearl Group (NZX:BPG) is pleased to introduce Blackpearl Diver, a new SaaS

product that provides businesses unique visibility into their website visitors. Blackpearl

Diver complements our Blackpearl Mail product which provides businesses with

visibility into email interactions. Blackpearl Diver is now being offered to customers in

the USA and the USA market will be the sole focus for this product.



As detailed in our Listing Document, Blackpearl Group's strategy is to leverage its

platform, the Pearl Engine, through data partnerships, enabling the creation of new

products. Blackpearl Diver is facilitated by data partnerships with the US based

technology companies Trovo, Five by Five Data Co-op and The Prospect Desk which

supply data streams to the Pearl Engine. Blackpearl Group’s Chairman, Mr. Tim Crown is

a shareholder in each of these three technology companies through his private

investment company, AZ Crown.



Blackpearl Diver enables businesses to transform anonymous website visits into

identifiable prospects. Blackpearl Diver also classifies these prospects based on their

website and email engagements. This enables our customers to focus resources on the

most promising prospects.



Blackpearl Diver uses an identity resolution graph that is capable of matching website

visitors with over 40 demographic and firmographic data points. This produces an

unparalleled level of individual contact information and company detail on what were

previously anonymous website visitors. This information can include name, email

address, phone number, job title, seniority, and LinkedIn profile as well as company

details like revenue, size, and business contact data.



This information is enriched with contextual data including the number of site visits and

daily email interactions to provide real-time notifications and back-in-market alerts to

help businesses stay on top of their customer interactions and maximise repeat
business.



More information on the new product can be found at blackpearldiver.com



For and on behalf of the board,



Karen Cargill

Chief Financial Officer

For further information, please contact:

hello@blackpearlgroup.com | +64 480 39390

Data sourced from publicly available filings. Our datasets may not be complete. Automated analysis can produce errors. If you believe any data on this page is incorrect, please contact us at hello@nzxplorer.co.nz. For informational purposes only. Not investment advice.

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