AGM Presentation

Building a community
of ethical coffee
brands

Agenda
Chairman’s Report & Commentary
Resolutions
Questions & Answers
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Chairman’s Report
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Expected Administration of
Triple Two Coffee Business
Cooks Coffee (NZX:CCC; AQUIS:COOK) announces that the Company expects to
shortly appoint administrators to place its Triple Two coffee franchise business,
comprising Triple Two Holdings Limited and its subsidiaries, into an insolvency
process.
Triple Two was growing rapidly before the Covid-19 pandemic and had shown
continuing momentum in FY22. However, in recent times, this momentum has not
been able to be maintained and the business has been adversely impacted by the
current market environment. Currently there are 11 operating Triple Two franchised
stores.
The Company’s larger Esquires business continues to perform in line with
management’s expectations and is making a positive contribution to the Group.
The Esquires business will not be affected by any Triple Two insolvency process.
The Company will make further announcements in due course as appropriate.
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NZ$000’sFY23FY22FY23 %
Operating Revenue3,7563,271114.8%
Capital Revenue2,8403,65277.8%
Grants & Other Revenue632449140.8%
TOTAL BUSINESS REVENUE7,2457,82192.6%
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Revenue Analysis FY23 - FY22
Operating RevenueCapital Revenue
500
0
1,000
1,500
2,000
2,500
3,000
3,500
4,000
3,756
2,840
3,271
3,652
FY23 Financial Highlights
Franchised store sales up 24% at NZ$53.6m (£26.7m);
Group royalty income is derived from these numbers.
Recurring Group revenue up 15% at NZ$3.8m (£1.9m).
Group operating revenues in the year of NZ$6.6m (£3.4m).
Period EBITDA of NZ$0.86m (£0.43m) including NZ$0.11m of
foreign exchange translation losses making reported EBITDA
NZ$0.75m (£0.38m).
EBITDA/Sales for FY23 of 13.0% compares to 14.2% for FY22.
Net loss before tax of NZ$3.3m (£1.7m), reflecting the
combined NZ$3.3m write down of receivables and
impairment of goodwill and intangible assets relating to the
Triple Two business.
Revenue Analysis:

* excluding Australia
and New Zealand
Cooks owns the international IP and master franchising rights to the Esquires
Coffee brand globally*.
Cooks Coffee Company is
the largest solely franchisor
focused café chain in the
UK & Ireland.
Cooks growing estate
currently comprises more
than 100 stores worldwide.
100+
Cooks is building a family of
community based ethical
coffee brands.
Cooks joined the Aquis
Exchange in London in
November 2022 under the
ticker “Cook”.
The Cooks franchise model
promotes individual
entrepreneurship and local
community engagement.
The strategy of the business
is to build further scale
through organic growth and
acquisitions.
Introduction
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The Company is building a community of ethical coffee brands.
Positioning
Local community engagement
Franchisees are local and own their own business.
Bespoke offerings at individual outlets to meet local needs.
Specialty coffee and quality food locally sourced.
Ethical practices
Organic and Fairtrade certified coffee.
Focus on using and increasing the use of ethical and renewable packaging
and design materials.
The Group is committed to establishing specific ESG purpose and policies,
identifying sustainability targets, plus monitoring and reporting on progress
through a specific Board process. 
USPs include:
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Branded Coffee Shops
As of January 2023, the
branded UK coffee shop
market has 9,885 outlets.
Market Size
Allegra estimates the
UK branded coffee shop
segment to be valued at
£4.9 billion.
Opportunity
The market is
projected to grow to
£6.4 billion by 2028
at 5.6% CAGR.
9,885
OUTLETS
£
4.9
BILLION
£
6.4
BILLION
UK Coffee Sector
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Allegra estimates the
UK branded coffee
shop segment to be
valued at £4.9 billion
for 2022 with the
industry demonstrating a
significant bounce back
close to pre-Covid levels
of trading and an increase
of 11.9% over 2021.
Working
from home is
seeing more
demand in
the suburbs.
Sustainability
reusable cups,
eco-friendly
packaging
and ethically
sourced
products.
Diversity of
offering
Milk alternatives,
vegan options,
improved food
options.
Digital
integration
Online
ordering, loyalty
schemes, deals
& offers.
Diverse
formats
Drive-Thrus,
click & collect,
delivery in
working zones.
Trends driving coffee shop development are:
COFFEE SHOP
SEGMENT

UP BY
11.9
%

OUTLETS
INCREASE
BY
4.4
%

MARKET
PROJECTED

TO GROW BY
5.6
%

*Allegra Strategies is a leading strategic research consultancy
focusing on food, retail, hospitality, health and wellness.
As of January 2023, the
branded UK coffee shop
market consists of 9,885
outlets, a net increase
of 414 outlets, 4.4% up
on last year.
The market is projected
to grow to £6.4 billion by
2028 at 5.6% CAGR, with
outlets due to exceed
11,413 outlets, 500 at
3.4% CAGR.
UK Coffee Sector
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Esquires UK Resilient Store
Sales Performance
January 2023 – August 2023 – Esquires Coffee UK
2023 VS 2019
+55
%

2023 VS 2022
+15
%

AVE
TRANSACTION
VALUE £6.87

VS 2019 £5.01
+37
%

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Growth Plans
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Esquires Coffee UK
Regional Development
Agreements in place to
DELIVER
300
STORES IN THE UK
IN 10 YEARS

(2% of branded outlets)

Growth Plans
Considerable opportunity for brand
expansion and for new channels via
organic development of existing real
estate footprint and via acquisitions
of businesses already operating in
channels currently not represented
in the network.
Grow existing outlets via
additional transactions and spend
Extended trading into the evening using existing
cafe base and extending the food and alcohol
offerings.
Continue to build the food offering to support
additional sales. Build delivery service and click &
collect throughout the network.
The opportunity for Cooks
to grow share is significant in the
UK and Ireland both of which,
per head of population lack the
intensification of coffee focused
compared to other sophisticated
coffee drinking countries.
Expand digital loyalty membership and develop
a more personalised approach to marketing.
Build the digital channels including delivery and
click & collect.
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Kuwait 3 caf és
Bahrain 5 cafés
Jordan 1 café in Amman
Pakistan 3 cafés in Pakistan, based in Karachi
Portugal 1 café in Oporto
Indonesia 1 café
Cooks has 22 cafés operated
by its Master Franchise
partners in 7 countries. The
strategy is to support the
existing Master Franchise
partners as they build their
networks.
Saudi Arabia has 8 outlets
including a prestigious
location in the new airport
terminal at Jeddah Airport
(pictured).
Franchised
Regions
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Corporate Activities
Relocation of business to UK:
Listing completed November 2022
Appointed Elena Garside NED in November 2022
Appointed UK based CFO – Abby Haran
Identified Chair for UK & Irish entities from
May 2024 – Nick Harding
Appointed UK CEO – Aiden Keegan
Future plans:
Continue build UK focus
Target to complete full transition from NZ to UK by
end 2024
Grow UK & Irish businesses
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FORAGAINSTDISCRETIONARYABSTAIN
VOTES%VOTES%VOTES%VOTES
Re-election of Michael Hutcheson1,719,41583.01%13,7110.66%338,10316.32%2,860
Confirmation of Appointment of Elena Garside1,721,29883.10%11,8320.57%338,10316.32%2,856
That the Board be authorised to fix the Auditors’ remuneration1,722,04783.14%11,0130.53%338,10316.32%2,926
Proxies Received for Resolutions:
That Michael Hutcheson, who retires in accordance
with NZX Listing Rule 2.7.1, and being eligible for re-
election, be re-elected as a director of the Company.
That the appointment of Elena Garside as a director
of the Company by unanimous resolution of the
Board be confirmed in accordance with clause 17.5 of
the Company’s Constitution.
That the Board is authorised to fix the auditor’s
remuneration.
Resolutions
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thank you.
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any questions?

Disclaimer
Some of the information contained herein has not been independently audited or reviewed by any independent third party. This presentation may contain forward looking
statements and forecasts. All statements contained in this presentation that are not clearly historical in nature or that necessarily depend on future events are forward-
looking, and the words “forecast”, “anticipate”, “believe”, “expect”, “potential”, “opportunity”, “estimate”, “plan”, and similar expressions are generally intended to identify
forward-looking statements. Forward looking statements are subject to various risks and uncertainties. Nothing in this presentation is a promise or representation as to
the future. Statements, estimates, projections and forecasts in this presentation as to future matters may prove to be incorrect, and the recipient is cautioned not to
place undue reliance on forward looking statements. Recipients should conduct their own investigations, verifications and assessments of the merits of the opportunity,
identify the information that they require and engage their own professional advisers. Circumstances may change and the contents of this presentation may become
outdated as a result. Cooks undertakes no obligation to update forward looking statements if circumstances or estimates or opinions should change (except as required
by applicable securities law). Except insofar as liability under any law cannot be excluded, neither Cooks nor any of Cooks’ directors, employees, shareholders, subsidiaries,
agents, advisers, or any other person who makes any representation or warranty shall have no responsibility or liability arising in respect of any information contained in
this presentation for errors or omissions or failure to correct or update any information in the presentation (including responsibility to any person by reason of negligence).
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