AI in Action at Vista Macquarie Presentation

AI in action at Vista
Macquarie AI Update
4 June 2024

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Vista Group’s vision is for our digital ecosystem
toconnect the film industry and
power the moviegoer experience
3

Introduction
1. AI in our thinking
2. AI as product
3. AI as product(ivity)
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AI in our thinking

AI: A people-first approach
“AI isn’t a tech change. It’s a cultural change.”
•Balancing innovation with governance
•Optimisation without fear
•Inspiration unleashed by education
•AI alongside people.
6

Organisations that follow a portfolio
management plan to determine most AI use
cases are 2.4 times more likely to reach ‘mature’
levels of AI implementation.
Gartner® analysis: AI-First Strategy Leads to Increasing Returns
7

Customer-centricity and systematic approaches
to AI are emerging as key contributors to AI
success ... 77 percent of mature organisations
adopt an AI-first strategy, systematically
considering AI for every use case.
Gartner® analysis: AI-First Strategy Leads to Increasing Returns
8

Balancing innovation with governance
•Managing excitement and outcomes
•Ensuring safe, efficient innovation
•Focusing on best returns
•Architectural governance team
•Responsible AI policy evolution.
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Optimisation without fear
•Alleviate AI adoption fears
•Position AI as augmentation
•Keep pace with AI
•Guide employees’ AI journey
•More AI change managers are essential.
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Inspiration unleashed by education
•Clarify AI terminology usage
•Educate on diverse AI applications
•Emphasize continuous learning requirement
•AI's varied impacts on operations
•Ongoing change management required.
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AI alongside people
•Demystify AI
•Ethical and sustainable considerations
•Philosophical shift
•Coexist with new tools
•People-centric AI adoption.
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AI as product

Not a moonshot
Not trivial or gimmicky
But practical, business-oriented ways of
improving efficiency and delivering experiences
14

Quick introduction
of Movio EQ
The global leader in marketing
data analytics and campaign
management for the cinema
industry
15

AI initiatives in market
•Photobooth: allows fans to craft their own
original content, characterising themselves
in the style of a particular film with unique,
sharable images (Powster)
•Similarity algorithm: identifying similar
movies based on audience, not content
(Movio)
•Propensity algorithm: identifies the
likelihood each moviegoer will watch an
individual movie (Movio)
•Campaign automation: automatically insert
the most relevant movie artwork in emails
based on AI-based decisions (Movio)
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AI initiatives on the roadmap
Next (2024)
•Oneview ‘podcast’: AI-generated daily pod crafted for each
client based on the most salient insights for their own
business (Oneview)
•First Draft: autogenerate copy for promotional comms in
exhib’s own tone of voice. Companion to Campaign
Automation (Movio EQ)
•CLV / Churn: predict which individuals will visit over coming
period and how much they will spend for individual targeting
and aggregated planning (Movio EQ)
•Personas: create custom persona-based segments on an
exhibitor’s membership database (Movio (EQ)
Later (2025)
•Audience attendance forecasting: predict
likely audience levels on as per site/per
movie basis to assist with scheduling,
rostering, inventory, etc (Vista Cloud, Movio
EQ, Numero)
•Smart Pricing: building upon pricing config
overhaul, decision support on headline and
promotional pricing to drive incremental
attendance and returns (Vista Cloud and
Movio EQ)
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Oneview
Generative AI that
speaks your language
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AI as product(ivity)

Copilots and AI across Vista operations
Vista Group
- M365 Copilot
(productivity)
- Graph
connectors
(access to
knowledge
repositories)
Product
- GitHub Copilot
(tech writing)
- Copilot for Sales
(sales pipeline
management)
Business
Operations
- Copilot for Sales
(sales pipeline
management)
Engineering
- GitHub Copilot
(engineer
productivity)
Support
- Copilot for
Services (client
support via
Zendesk)
- Azure OpenAI
Services (client
discovery)
Sales
- Copilot for Sales
(sales pipeline
management)
Cloud
Onboarding
- Copilot Studio
(analysis of
customer
configuration)
Security
- OpenAI services
(Security and
Compliance
questionnaire
automation)
Data Science
- OpenAI
services
(creation of
Horizon
dashboards)
Finance
- Copilot Studio
(policy review)
Marketing
- M365 Copilot
(summarise
customer and
product feedback,
craft content)
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Asynchronous working practices
Meetings with Teams Premium and
M365 Copilot
•Move from “Presenteeism” to “Catch up afterwards”
•Minimise wasted time while enabling broader
engagement and diverse contributions
•Optimise shared understanding via recap summaries
and AI notes.
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Questions