What did Burger Fuel Group Limited announce?
Burger Fuel Group Limited (NZX: BFG) filed “BurgerFuel and SPCA launch new welfare plus+ partnership” with NZX on 23 September 2026, as an operational update announcement.
From the announcement:“Burger Fuel Group Limited (NZX:BFG) is pleased to announce that it is partnering with SPCA to work towards the new SPCA Certified® Welfare Plus+ Standard for meat chickens, becoming the first brand in New Zealand to do so.”
- Which company?
- Burger Fuel Group Limited (NZX: BFG)
- When was it filed?
- 23 September 2026
- Where is the original?
- NZX announcement
BurgerFuel and SPCA launch new welfare plus+ partnership
Wednesday, 23
rd
September 2026
BURGERFUEL AND SPCA LAUNCH NEW WELFARE PLUS+ PARTNERSHIP
Burger Fuel Group Limited (NZX:BFG) is pleased to announce that it is partnering with SPCA to work
towards the new SPCA Certified® Welfare Plus+ Standard for meat chickens, becoming the first
brand in New Zealand to do so.
The partnership marks the next step in BurgerFuel’s longstanding commitment to higher animal
welfare standards in its chicken supply chain.
BurgerFuel has a long history of championing higher chicken welfare standards in New Zealand. In
2014, it became the first major fast casual restaurant chain in the country to move to 100% free-range
chicken. More than a decade later, BurgerFuel continues to source from suppliers operating under
SPCA Certified® standards and is committed to helping drive the next evolution of chicken welfare in
New Zealand.
SPCA Welfare Plus+ Partnership
The new SPCA Certified® Welfare Plus+ Standard has been developed to further improve bird
welfare beyond the existing SPCA Certified® standards for free-range chickens.
The new standard sets the goal both parties want to achieve, and the partnership intends to create
the conditions needed to make higher-welfare chicken economically and commercially viable.
BurgerFuel will work alongside SPCA and BurgerFuel’s chicken suppliers to support the
implementation of the SPCA Certified Welfare Plus+ requirements and the continued development of
higher-welfare chicken farming in New Zealand.
Burger Fuel Group CEO, Josef Roberts, said the partnership builds on more than a decade of action
by BurgerFuel to improve chicken welfare.
“We’ve never been interested in standing still when there’s an opportunity to do better. We were
proud to lead the way with 100% SPCA Certified free-range chicken back in 2014, and we’re proud
to stand with SPCA again today. SPCA is New Zealand’s most trusted and respected animal welfare
organisation.”
BurgerFuel says this partnership is about helping drive real change, raising the bar and creating a
credible and realistic pathway towards even higher chicken welfare standards in New Zealand.
Dr Arnja Dale, Chief Scientific Officer, SPCA states, "We work with industry to improve animals' lives
today. This does not stop us challenging industry to do better tomorrow. SPCA will continue to work
with producers and food brands to continually improve chicken welfare”.
“Animal welfare is a journey, and ultimately, improving meat chicken welfare requires coordination
and collaboration across the whole supply chain, food businesses, retail sector, government,
consumers and animal welfare organisations. We’re looking forward to launching this new
partnership with BurgerFuel and we hope that their voice will encourage other New Zealand
businesses to join the Welfare Plus+ Partnership".
ENDS
Enquiries: communications@burgerfuel.co.nz
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