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Quarterly Update

Quarterly Update8 November 2018CCCConsumer Staples

KEITH JACKSON
Executive Chairman

01

SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018

Constant currency network store sales

1

for the three

months to 30 September 2018 grew 12.9% to $12.7 mil-

lion from $11.2million in the same period a year ago. The

rate of growth is ahead of the 6.9% year-on-year growth

posted for the first quarter of the 2019 financial year.

The improvement reflects: an increase in the store net-

work to 100

2

stores from 92 at the same time a year ago;

store performance improvements particularly in the Irish,

UK and Saudi Arabian businesses; and the benefits flow-

ing from the restructure of the Chinese business drawing

to a close. Same store sales were largely flat at $9.3 mil-

lion compared to the same three-month period a year

ago, reflecting similar trends.

In the three months to September 2018, Cooks added

a net three stores to its network taking the total to 100

from 97 at the end of June. A total of five were opened

with two new stores in Ireland, a further two in the United

Kingdom and another in Bahrain. These additions were

offset by the closure of two stores in the UAE.


Cooks Executive Chairman Keith Jackson said: “After

a period of consolidation, our global coffee network is

hitting its stride. The Europe, Middle East and UK busi-

nesses, which together represent more than 90% of to-

tal network sales, grew by 19% compared to the same

quarter last year through the addition of new stores and

improvements in store performance.

Cooks Global Foods (NZAX.CGF) today reports that

momentum continues to build across its global coffee

store network.

Our joint venture in China has made its first steps on

a new strategy with the first rebranded store opening in

August after a month-long refurbishment program.

BUILDING GROWTH

MOMENTUM

1

All references to sales and transaction values are constant currency. This means prior year figures are converted at the same exchange rate as the current year to eliminate the effects of foreign exchange rate fluctuations.

2

Store numbers are lower than the 101 reported at the end of August with the closure of two stores in the UAE in September partially offset by the opening of a new store in Bahrain.

REGIONAL PERFORMANCE

The European business led the global network with sales

for the quarter up a strong 18.7% to $4.2 million from $3.5

million in the same period a year ago.

The performance reflected the opening of six new stores,

including stores in Portugal, Romania and three in Ireland.

Transaction volumes and average transaction values in-

creased reflecting a greater contribution from new stores

which generate higher traffic and increases in transaction

values.


Regional same store sales, which only capture the perfor-

mance of the Irish network, were up 5.9% to $3.4 million

from $3.2 million in the same period a year ago. Same-

store transaction volumes were up slightly, but same

store average transaction values increased 4.0% on the

same three-month period a year ago.

EUROPE

Esquires IRELAND

Blanchardstown, Dublin

Esquires IRELAND

Talbot Street, Dublin

02
SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018

The United Kingdom continues to perform well. Store

numbers at the end of September stood at 38 up from

31 the same time a year ago and 36 stores at the end of

June 2018.

UK sales for the three-month period increased 18.7% to

$5.0 million from $4.2 million in the same period a year

ago. Transaction volumes and average transaction values

were also up reflecting the improvement in store mix.

Store sales in the Middle East grew 20% to $2.5 million

from $2.1 million in the same three-month period a year

ago as store numbers in the region increased to 24 from

23. Kuwait added 2 new stores, while Esquires opened its

first store in Jordan.

These openings were offset by the closure of two stores

in the UAE and the discontinuation of the business in that

country. Transaction volumes increased 2.2% and aver-

age transaction values increased 17.4% to $11.10. Same

store sales increased 6.0% to $1.7 million from $1.6 mil-

lion a year earlier, with a particularly strong performance

UNITED KINGDOM

THE MIDDLE EAST

Sales in Asia – which includes the contributions from our

Chinese joint venture, Indonesia and Pakistan – fell 27.1%

to $0.9 million from $1.2 million in the same period a year

ago.

Store numbers in the region are down to 19 from 24 at

the same time a year ago. The closure of five stores in

China and another in Indonesia were partially offset by

the opening of a new store in Pakistan.

The Chinese business, after a long period of reorganisa-

tion to align the store network with the strategy of the

new regional business partnership, is stabilising. Same

store sales in the region were down 24.2% on the same

period a year ago.

The Chinese business is testing the new ESQ store for-

mat launched in Beijing at the end of August by the New

Zealand Ambassador Clare Fearnley.

ASIA

REGIONAL PERFORMANCEin Saudi Arabia and Kuwait offsetting same store sales

weakness in Bahrain.

Esquires CHINA

The Place Store - Beijing

Esquires UK

Tunbridge Wells

Esquires UK

Bournemouth

Esquires CHINA

The Place Store - Beijing

Esquires CHINA

The Place Store - Beijing

New Zealand Ambassador Clare Fearnley, Esquires China MD Ellen Zhang and NZTE Trade Commissioner Liam Corkey at

the re-launch ceremony of the Place store.

Mr Jackson said: “Chinese Café culture, particularly in

the major urban centres such as Beijing and Shanghai

is evolving at an unprecedented rate. Importantly, it is

merging global café culture with domestic trends at a

pace that we have seen in no other market.

Cooks retains the intellectual property of the new ESQ

brand and will consider rolling it out in alternative mar-

kets where it sees strong demand.

Same store sales were largely flat at $3.5 million com-

pared to the same three-month period a year ago. And

while transaction volumes were down, same store aver-

age transaction values increased 8.6% reflecting a con-

tinuing focus on increasing the average spend per cus-

tomer.

03
SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018

ESQUIRES COFFEE OPERATING METRICS

3 MONTHS TO 30 SEPTEMBER

6 MONTHS TO 30 SEPTEMBER

TOTAL NETWORK

TOTAL NETWORK

SAME STORE

SAME STORE

STORE NUMBERS

SECOND QUARTER STORE CHANGES

Esquires Coffee Store sales

Transactions

Average transaction value

Esquires Coffee Store sales

Transactions

Average transaction value

Esquires Coffee Store sales

Transactions

Average transaction value

UK

Canada

Asia

Europe

Middle East

TOTAL

36

2

19

15

25

97

2

0

0

2

1

5

0

0

0

0

2

2

38

2

19

17

24

100

31

3

24

11

23

92

Esquires Coffee Store sales

Transactions

Average transaction value

2017

2017

2017

2017

NZ$11,211,423

1,115,733

NZ$10.05

NZ$9,313,755

9 27, 374

NZ$10.04

NZ$18,229,703

1,918,065

NZ$9.50

NZ$21,618,890

2,262,258

NZ$9.56

2018

2018

2018

2018

NZ$12,658,244

1,187,278

NZ$10.66

NZ$9,339,571

878,335

NZ$10.63

NZ$18,163,685

1,847,554

NZ$9.83

NZ$24,051,694

2,430,460

NZ$9.90

VARIANCE

VARIANCE

VARIANCE

VARIANCE

12.9%

6.4%

6.1%

0.3%

-5.3%

5.9%

-0.4%

-3.7%

3.4%

11.3%

7.4%

3.6%

JUN

2018

SEP

2018

SEP

2017

OPENEDCLOSED




SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018

04

ABOUT COOKS GLOBAL FOODS

FOR FURTHER INFORMATION

APPENDIX

Cooks Global Foods operates in world markets and is listed on the NZAX market operated by NZX

Limited in New Zealand under the code CGF. It owns the intellectual property and master fran-

chising rights to Esquires Coffee Houses worldwide excluding New Zealand and Australia. Cooks

currently operates or franchises Esquires Coffee in Canada, the United Kingdom, Ireland, Portugal,

Romania, Bahrain, Kuwait, Saudi Arabia, Jordan, Pakistan, Indonesia and China.

For more information visit: www.cooksglobalfoods.com

The following are Non-GAAP reporting metrics which are used in this update:

Network (Store) Sales

Total store sales are the aggregate of sales of all Esquires branded coffee stores, whether franchised or partially/fully owned, across the company’s global brand network. Cooks derives income from its franchised stores from franchise related fees,

primarily related to these sales levels as well as store sales for those stores directly owned by the company, except in China. Total network store sales, therefore, have a correlation to the portion of revenue earned by Cooks Global Foods relating to

recurring franchise fees. Chinese sales are also indicative of the potential value residing in the Chinese venture. However, total network sales are not and should not be confused with the revenue of Cooks Global Foods which is reported in its financial

statements as the two do not directly correlate.

Same Store Sales

Same store sales are the aggregate of all Esquires-branded coffee stores, whether franchised or owned across the company’s global brand network that have been operational for at least a full two-year period for the purposes of like-for-like comparison

between current and prior periods. The metric measures the improvement in existing store sales within the brand network, excluding new stores opened in the previous 24 months. Same store sales are not the same as revenue in the financial statements

for Cooks Global Foods group, but can indicate stable revenue growth in the brand network.

Transactions

Transactions relate to the total individual transactions, which occur within Esquires branded coffee stores, whether franchised or owned. A transaction is defined as a single financial transaction for food, beverage or product that is processed through

the point-of-sale system within a coffee store.

Average Transaction Value

Average transaction values are derived by dividing total Esquires coffee store sales by total transactions recorded over the period.

Total (Store) Network

All stores whether owned or franchised, which operate under a brand owned by companies within the Cooks Global Foods Group.

INVESTORS

KEITH JACKSON

Executive Chairman

MEDIA

RICHARD INDER

The Project

+64 21 702 509+64 21 645 643

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