Quarterly Update
KEITH JACKSON
Executive Chairman
01
SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018
Constant currency network store sales
1
for the three
months to 30 September 2018 grew 12.9% to $12.7 mil-
lion from $11.2million in the same period a year ago. The
rate of growth is ahead of the 6.9% year-on-year growth
posted for the first quarter of the 2019 financial year.
The improvement reflects: an increase in the store net-
work to 100
2
stores from 92 at the same time a year ago;
store performance improvements particularly in the Irish,
UK and Saudi Arabian businesses; and the benefits flow-
ing from the restructure of the Chinese business drawing
to a close. Same store sales were largely flat at $9.3 mil-
lion compared to the same three-month period a year
ago, reflecting similar trends.
In the three months to September 2018, Cooks added
a net three stores to its network taking the total to 100
from 97 at the end of June. A total of five were opened
with two new stores in Ireland, a further two in the United
Kingdom and another in Bahrain. These additions were
offset by the closure of two stores in the UAE.
Cooks Executive Chairman Keith Jackson said: “After
a period of consolidation, our global coffee network is
hitting its stride. The Europe, Middle East and UK busi-
nesses, which together represent more than 90% of to-
tal network sales, grew by 19% compared to the same
quarter last year through the addition of new stores and
improvements in store performance.
Cooks Global Foods (NZAX.CGF) today reports that
momentum continues to build across its global coffee
store network.
Our joint venture in China has made its first steps on
a new strategy with the first rebranded store opening in
August after a month-long refurbishment program.
BUILDING GROWTH
MOMENTUM
1
All references to sales and transaction values are constant currency. This means prior year figures are converted at the same exchange rate as the current year to eliminate the effects of foreign exchange rate fluctuations.
2
Store numbers are lower than the 101 reported at the end of August with the closure of two stores in the UAE in September partially offset by the opening of a new store in Bahrain.
REGIONAL PERFORMANCE
The European business led the global network with sales
for the quarter up a strong 18.7% to $4.2 million from $3.5
million in the same period a year ago.
The performance reflected the opening of six new stores,
including stores in Portugal, Romania and three in Ireland.
Transaction volumes and average transaction values in-
creased reflecting a greater contribution from new stores
which generate higher traffic and increases in transaction
values.
Regional same store sales, which only capture the perfor-
mance of the Irish network, were up 5.9% to $3.4 million
from $3.2 million in the same period a year ago. Same-
store transaction volumes were up slightly, but same
store average transaction values increased 4.0% on the
same three-month period a year ago.
EUROPE
Esquires IRELAND
Blanchardstown, Dublin
Esquires IRELAND
Talbot Street, Dublin
02
SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018
The United Kingdom continues to perform well. Store
numbers at the end of September stood at 38 up from
31 the same time a year ago and 36 stores at the end of
June 2018.
UK sales for the three-month period increased 18.7% to
$5.0 million from $4.2 million in the same period a year
ago. Transaction volumes and average transaction values
were also up reflecting the improvement in store mix.
Store sales in the Middle East grew 20% to $2.5 million
from $2.1 million in the same three-month period a year
ago as store numbers in the region increased to 24 from
23. Kuwait added 2 new stores, while Esquires opened its
first store in Jordan.
These openings were offset by the closure of two stores
in the UAE and the discontinuation of the business in that
country. Transaction volumes increased 2.2% and aver-
age transaction values increased 17.4% to $11.10. Same
store sales increased 6.0% to $1.7 million from $1.6 mil-
lion a year earlier, with a particularly strong performance
UNITED KINGDOM
THE MIDDLE EAST
Sales in Asia – which includes the contributions from our
Chinese joint venture, Indonesia and Pakistan – fell 27.1%
to $0.9 million from $1.2 million in the same period a year
ago.
Store numbers in the region are down to 19 from 24 at
the same time a year ago. The closure of five stores in
China and another in Indonesia were partially offset by
the opening of a new store in Pakistan.
The Chinese business, after a long period of reorganisa-
tion to align the store network with the strategy of the
new regional business partnership, is stabilising. Same
store sales in the region were down 24.2% on the same
period a year ago.
The Chinese business is testing the new ESQ store for-
mat launched in Beijing at the end of August by the New
Zealand Ambassador Clare Fearnley.
ASIA
REGIONAL PERFORMANCEin Saudi Arabia and Kuwait offsetting same store sales
weakness in Bahrain.
Esquires CHINA
The Place Store - Beijing
Esquires UK
Tunbridge Wells
Esquires UK
Bournemouth
Esquires CHINA
The Place Store - Beijing
Esquires CHINA
The Place Store - Beijing
New Zealand Ambassador Clare Fearnley, Esquires China MD Ellen Zhang and NZTE Trade Commissioner Liam Corkey at
the re-launch ceremony of the Place store.
Mr Jackson said: “Chinese Café culture, particularly in
the major urban centres such as Beijing and Shanghai
is evolving at an unprecedented rate. Importantly, it is
merging global café culture with domestic trends at a
pace that we have seen in no other market.
Cooks retains the intellectual property of the new ESQ
brand and will consider rolling it out in alternative mar-
kets where it sees strong demand.
Same store sales were largely flat at $3.5 million com-
pared to the same three-month period a year ago. And
while transaction volumes were down, same store aver-
age transaction values increased 8.6% reflecting a con-
tinuing focus on increasing the average spend per cus-
tomer.
03
SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018
ESQUIRES COFFEE OPERATING METRICS
3 MONTHS TO 30 SEPTEMBER
6 MONTHS TO 30 SEPTEMBER
TOTAL NETWORK
TOTAL NETWORK
SAME STORE
SAME STORE
STORE NUMBERS
SECOND QUARTER STORE CHANGES
Esquires Coffee Store sales
Transactions
Average transaction value
Esquires Coffee Store sales
Transactions
Average transaction value
Esquires Coffee Store sales
Transactions
Average transaction value
UK
Canada
Asia
Europe
Middle East
TOTAL
36
2
19
15
25
97
2
0
0
2
1
5
0
0
0
0
2
2
38
2
19
17
24
100
31
3
24
11
23
92
Esquires Coffee Store sales
Transactions
Average transaction value
2017
2017
2017
2017
NZ$11,211,423
1,115,733
NZ$10.05
NZ$9,313,755
9 27, 374
NZ$10.04
NZ$18,229,703
1,918,065
NZ$9.50
NZ$21,618,890
2,262,258
NZ$9.56
2018
2018
2018
2018
NZ$12,658,244
1,187,278
NZ$10.66
NZ$9,339,571
878,335
NZ$10.63
NZ$18,163,685
1,847,554
NZ$9.83
NZ$24,051,694
2,430,460
NZ$9.90
VARIANCE
VARIANCE
VARIANCE
VARIANCE
12.9%
6.4%
6.1%
0.3%
-5.3%
5.9%
-0.4%
-3.7%
3.4%
11.3%
7.4%
3.6%
JUN
2018
SEP
2018
SEP
2017
OPENEDCLOSED
SECOND QUARTER 2019 OPERATING STATISTICS NZAX & MEDIA RELEASE NOV 2018
04
ABOUT COOKS GLOBAL FOODS
FOR FURTHER INFORMATION
APPENDIX
Cooks Global Foods operates in world markets and is listed on the NZAX market operated by NZX
Limited in New Zealand under the code CGF. It owns the intellectual property and master fran-
chising rights to Esquires Coffee Houses worldwide excluding New Zealand and Australia. Cooks
currently operates or franchises Esquires Coffee in Canada, the United Kingdom, Ireland, Portugal,
Romania, Bahrain, Kuwait, Saudi Arabia, Jordan, Pakistan, Indonesia and China.
For more information visit: www.cooksglobalfoods.com
The following are Non-GAAP reporting metrics which are used in this update:
Network (Store) Sales
Total store sales are the aggregate of sales of all Esquires branded coffee stores, whether franchised or partially/fully owned, across the company’s global brand network. Cooks derives income from its franchised stores from franchise related fees,
primarily related to these sales levels as well as store sales for those stores directly owned by the company, except in China. Total network store sales, therefore, have a correlation to the portion of revenue earned by Cooks Global Foods relating to
recurring franchise fees. Chinese sales are also indicative of the potential value residing in the Chinese venture. However, total network sales are not and should not be confused with the revenue of Cooks Global Foods which is reported in its financial
statements as the two do not directly correlate.
Same Store Sales
Same store sales are the aggregate of all Esquires-branded coffee stores, whether franchised or owned across the company’s global brand network that have been operational for at least a full two-year period for the purposes of like-for-like comparison
between current and prior periods. The metric measures the improvement in existing store sales within the brand network, excluding new stores opened in the previous 24 months. Same store sales are not the same as revenue in the financial statements
for Cooks Global Foods group, but can indicate stable revenue growth in the brand network.
Transactions
Transactions relate to the total individual transactions, which occur within Esquires branded coffee stores, whether franchised or owned. A transaction is defined as a single financial transaction for food, beverage or product that is processed through
the point-of-sale system within a coffee store.
Average Transaction Value
Average transaction values are derived by dividing total Esquires coffee store sales by total transactions recorded over the period.
Total (Store) Network
All stores whether owned or franchised, which operate under a brand owned by companies within the Cooks Global Foods Group.
INVESTORS
KEITH JACKSON
Executive Chairman
MEDIA
RICHARD INDER
The Project
+64 21 702 509+64 21 645 643
Data sourced from publicly available filings. Our datasets may not be complete. Automated analysis can produce errors. If you believe any data on this page is incorrect, please contact us at hello@nzxplorer.co.nz. For informational purposes only. Not investment advice.
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