Comvita and THG Ingenuity agree strategic partnership

16 February 2021


Comvita and THG Ingenuity agree strategic partnership

Comvita, Global market leaders in Mānuka honey, are delighted to announce that they have formed a
strategic partnership to accelerate their digital revenue and capability with London listed business THG
plc.

THG is a UK-based global technology platform company, specialising in taking brands direct to consumers.
It retails its own brands such as Myprotein and Lookfantastic via its end-to -end ecommerce platform THG
Ingenuity, which also powers hundreds of third-party brands such as Hotel Chocolat, Antipodes Skincare,
BWX Limited, and now Comvita.

Commenting, David Banfield, Group CEO Comvita said, “As part of our 5-year plan to transform
performance at Comvita we shared our goal to grow our digital sales to 50% of the total group by 2025.

“The partnership with THG Ingenuity enables us to step change our online capability and ensure that our
loyal fans and consumers around the world receive market-leading service and functionality that they
should expect from a global category leader. We look forward to a long and mutually beneficial
partnership.”

John Gallemore, CEO of THG Ingenuity, said, “Through our own brands and via THG Ingenuity, we have
proven expertise in growing D2C capabilities within the FMCG sector. We are proud to be partnering with
Comvita at such a crucial point in its ambitious digital transformation journey.”



Ends.


For further information:
Kelly Bennett, MB: +64 21 380 035, E. kelly.bennett@oneplusonegroup.co.nz



Background information
About Comvita (www.comvita.co.nz) Comvita (NZX:CVT) was founded in 1974 and is the pioneer and global
market leader of the Mānuka honey category. Comvita is committed to the long-term development of
Mānuka and Bee products backed by unrivalled scientific knowhow. Comvita recently announced its
sponsorship of the NZ pavilion at the World Expo in Dubai focusing on Kaitiakitanga (guardianship and
protection of the planet).