Me Today announces Japanese Distribution Agreement

10 March 2021

ME TODAY ANNOUNCES DISTRIBUTION AGREEMENT WITH MASH BEAUTY
LAB CO., Ltd. JAPAN
Auckland, New Zealand: Me Today Limited (NZX: MEE) announced today that it has signed a
distribution agreement with MASH Beauty Lab Co., Ltd. in Japan.
Me Today and MASH Beauty Lab have been in discussion since late 2020 around developing this
partnership. In conjunction with MASH Beauty Lab, Me Today has developed a range of ten products
across the supplements and natural skincare categories. The products are 100% natural, new to the
Me Today range, and will ship August 2021 for launch into the Japanese market at the Biople Fes in
October 2021 as well as in New Zealand in the second half of 2021.
The initial agreement with MASH Beauty Lab is for twelve months and will see the Me Today range
of ten products listed in all Biople by CosmeKitchen stores, a retail chain owned by MASH Beauty
Lab. Biople stores provide a premium comfortable space for consumers to enjoy and shop natural
and organic products.
MASH Beauty Lab’s Biople chain has thirteen stores in the Kanto region (including Tokyo) with one
new store, Biople Shichirigahama, opening 14
th
March 2021, four stores in the Kansai region
(including Osaka), and the balance elsewhere around Japan.
In addition to the Biople stores, MASH Beauty Lab owns the CosmeKitchen chain. CosmeKitchen has
fifty-five stores in Japan and one in Hong Kong. Like Biople stores CosmeKitchen is a premium
retailer focusing on natural and organic beauty. Me Today products will be stocked in the Biople
chain in year one with the potential to roll the brand out further through the MASH Beauty Lab
network in year two.
Me Today CEO Michael Kerr says, “the signing of this agreement with MASH Beauty Lab is an exciting
milestone for Me Today. We acknowledge and respect the Japanese consumers' strict demands for
perfection in packaging, presentation, and performance of product. We believe that Me Today is the
perfect fit for the Japanese consumer providing one brand solution and helping them to feel good on
the inside and outside. The relationship with MASH Beauty Lab will provide a great platform to
launch the brand in the large and lucrative Japanese supplement and skincare market.”

MASH Beauty Lab Vice-President Hirotaka Mukubayashi says, “the company is excited to partner
with Me Today. MASH Beauty Lab prides itself on partnering with brands with the same core
fundamentals and I believe that Japanese consumers are placing a stronger emphasis on their
wellbeing, we love that Me Today supports them to do this from the inside out. The range of Me
Today products that have been developed will be a huge success.”
Me Today director Hannah Barrett who is currently living in Japan met with MASH Beauty Lab in
Tokyo to discuss the terms of the agreement and promote the Me Today brand. Hannah will
continue to support the brand through the pre-launch phase while she remains in the market over
the next few months.

Me Today would like to thank the support it received from New Zealand Trade and Enterprise in
New Zealand and on the ground In Japan. Given the challenging times of the new world under Covid,
the support of the local NZTE staff enabled this agreement to be reached.
In addition to this success in Japan, and the recently announced New Zealand agreement with Green
Cross Health, discussions remain ongoing with other International partners. As arrangements and
negotiations are finalised further information will be provided.
- ENDS -
For further information, please contact:

Michael Kerr
Chief Executive Officer, Me Today Limited
021 836 451
michael@metoday.com

About Me | Today
www.metoday.com

Me Today is a New Zealand owned and operated, lifestyle and wellness company with a nurturing
spirit. Its mission is to encourage positive change in the lives of its consumers through simple yet
effective, daily self-care.
Based on science and tradition, Me Today’s range of supplements and skincare is thoughtfully
formulated in New Zealand using clean, high-quality ingredients. Made effective and modern with
self-care at its core, Me Today offers an efficacious cross-category product range that is easy to
shop, and made with the environment in mind.
Created to help people put themselves first so that they are at their best to then look after the
people around them. Unlocking your best tomorrow with Me Today.

Me Today supplements are made from premium quality formulas based on scientific and traditional
evidence, formulated for busy lifestyles. All products are encapsulated in easy to swallow vegetable
capsules and are packed in glass vessels for efficacy and environmental reasons.
The Me Today supplement range was launched in November 2019 with eight core complex products
to help with everything from general wellbeing to immune function, energy, mobility, and
relaxation. The range has since grown to 17 supplements including high dose, targeted formulas
such as B12 50, Ashwagandha 3000, and Vitamin D3 1000.
Me Today Skincare is enriched with essential botanicals, antioxidants and vitamins blended specially
to hydrate, protect, and comfort your skin. The entire Me Today skincare range is cruelty-free, vegan
and/or vegetarian friendly, formulated without parabens, SLS/SLES, Phthalates, and is made from
93%+ naturally derived ingredients.

The Women’s Daily skincare range is enriched with botanical, antioxidants, and vitamins from the
Me Today Women’s Daily supplement and spans the full spectrum from Micellar Gel, Cream
Cleanser, Mist Toner, Moisturiser and Serum to Eye Cream, Night Cream, and a replenishing Face
Mask.
The Protect skincare range is enriched with botanicals, antioxidants and vitamins from the Me Today
Protect supplement and includes a Lip Balm, Hand Wash, Hand Lotion, Hand Cream, and Mist Hand
Sanitiser.
Recently Me Today has expanded its skincare range to include four Vitamin Serums, enriched with
active vitamins and two Botanical Oils, to provide targeted treatment for skin, alongside a Natural
SPF30 sunscreen lotion.
Me Today has a clear focus on researching, understanding, and formulating relevant product
solutions. New products are continually under development in the supplement and skincare
categories to cater to changing consumer demand globally.
Me Today Brand Roadmap

Vision – To be a global leader in the lifestyle and wellness spaces
Mission – To help consumers live their best lives and feel good, both on the inside and outside.
Ambition – To be the ‘must have’ products to enhance consumers’ general wellbeing.

About The Good Brand Company Limited

Established in 2018 to grow agency brands. Specialists in the Health, Natural Skincare, and Wellbeing
spaces. Currently selling products in Pharmacy (Green Cross Health, Chemist Warehouse, Bargain
Chemist, Independent Pharmacy, Countdown Pharmacy) and Health stores, with a dedicated national
sales team. On behalf of its brand partners currently, The Good Brand Company has products in over
600 stores around New Zealand.

As part of the service provided, The Good Brand Company is also a commercial partner to brands,
offering services such as key account management, supply and demand reviews, 4pl warehousing &
logistics options, go-to-market strategy input, trade marketing, brand marketing, and ultimately a
good level of understanding of the New Zealand retail environment.

The Good Brand Company has positioned itself as the New Zealand sales partner for brands wanting
an effective yet efficient way to sell into New Zealand retailers.

The Good Brand Company believes in working with Good Brands, has Good people, and offers Good
service.